Novo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...
View article"The medium is the message." When Marshall McLuhan wrote this over 30 years ago, he couldn't have imagined how the web would revolutionize the way the...
View article24/7 Europe launched a new division,called the Digital Channels Group, to offer multimedia advertising,sponsorships, direct marketing and e-commerce v...
View articleWomen's network iVillage Inc. signed a $22.5 millionsponsorship and content deal with healthcare destination site PlanetRx.com. Read More...
View articleGo2Net Inc., a network of technology and community Web sites, signed anetwork-wide advertising agreement with HomeSmart.com, a provider of online real...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
View articleInternet service provider MindSpring Enterprises is launching itsfirst-ever television advertising and integrated marketing campaign with thetagline, ...
View articleAd serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initialpublic offerings. Read More...
View articleThe most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings. Re...
View articleMarketing myths come and go. The latest says that significant resources should be devoted to creating web sites that are so interesting that people wi...
View articleThe @dVenture Network, run by VentureDirect Worldwide, said it hasadded 40 new sites to its inventory in the past two months. Read More...
View articlee-bidd.com said it has purchased theworldwide rights to Internet Auction Software and Internet Ad ManagementSoftware and plans to launch an online ad ...
View articleTeen destination site Bolt.com teamed up with pen maker Paper Mate in a promotion to provideone lucky teenager with a free college education in the "W...
View articleDana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...
View articleHave you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...
View articleBeauty products retailer eve.com launched its first televisionadvertisements, featuring a fantasy in which women are transformed bycosmetics. Read Mor...
View articleLooking into online consumer buying habits and attitudes, NFO Interactive identified privacy, security, and reliability as key qualities for successfu...
View articleIntranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...
View articleThe Internet makes for better support, so why aren't most online companies using it? Tom thinks the Internet business world is hurt by all the capital...
View articleThe World Wide Web isn't quite the level playing field it used to be. It's still accessible to every business, large and small, but the big guys make ...
View articleCentralized ad management and delivery services company AdForce Inc. launched AdForce Asia,headquartered in Hong Kong. Read More...
View articleOutsourced e-mail company Media Synergy launched the nextgeneration of its flo Network offering. Read More...
View articleEvery once in a while Dana takes on a "real world" project, writing press releases or marketing materials where someone else controls the agenda and r...
View articleStart-up high-end jewelry e-tailer MIADORA.com said it plans to launch a$100,000 Diamond Necklace Sweepstakes giveaway to promote the upcoming launcho...
View articleAdvertising agency Goodby, Silverstein & Partnersreportedly has been awarded an estimated $30 million account for onlinepharmacy PlanetRx.com. Read Mo...
View articleStart-up business-to-business and consumer e-tailer Starbelly.com selected the FCB Directunit of Foote, Cone & Belding Chicago and KemperLesnik Commun...
View articleDoubleClick Inc. signed space.com, a newly launched site devoted tonews, information, education and entertainment focused entirely on space andspace-r...
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