The truth is out and Dana is admitting he's always been an Esther Dyson fan. She has her critics, and sometimes her critics have a point, but not many...
View articleAdvertising on the Internet is narrowly focused on e-commerce, not on building strong offline brands according to a study released by The Strategis Gr...
View articleWomen's health site SelfCare.com signed a marketing/placementagreement with America Online. Read More...
View articleExcite@Home began a multi-million dollarlocal market@Home advertisingcampaign promoting the fast and "always on" nature of the cable Internetservice. ...
View articlenterWatch Electronic, an Internet vehicle for accessing InterMedia Advertising Solutions'(IAS)InterWatch Ad Expenditure service, has been beefed up wi...
View articleEvery time a web visitor clicks a link to see another page, several pieces of data are stored in your web server's log files. This data can be used to...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
View articleGeneration Y content and commerce site Alloy Online Inc. began its first-everbroadcast ads, featuring two irreverent television spots designed to bran...
View articleConsumer electronics retailer 800.COM Inc.said it plans to launch a $25million advertising campaign later this year and has selected the SanFrancisco ...
View articleNatural products retailer MotherNature.com launch a $17 millionTV, print and radio advertising campaign created by Ogilvy & Mather. Read More...
View articleMost online seniors are comfortable making purchases over the Internet and have the household income to be significant players in the e-commerce arena...
View articleWeb ad management company AdKnowledge filed for an initial publicoffering that could raise as much as $57.5 million. Read More...
View articleBlueStreak.com has launched itsJava-based On-The-Fly system that enables real-time creation, management andmanipulation of the company's E*Banner ads....
View articleMezzina/Brown has been selected by Real Media as its off-line advertisingagency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articleExcite@Home began a multi-million dollarlocal market@Home advertisingcampaign promoting the fast and "always on" nature of the cable Internetservice. ...
View articleFor the second week in a row, the most clicked-upon banner was WindowsMedia.com's ad, which had a13.5 percent CTR, according to Web measurement firm N...
View articlePrice comparing shopping bots have turned traditional retailing on its head. But are low prices all that customers want? Not really. They like great s...
View articleHere is a point that hasn't been made in all the press hype surrounding the selection of SGI chairman Richard Belluzzo as Microsoft's online director....
View articleTopica features a number of services for e-mail list owners, including hosting and promoting lists. Read More...
View articleWith the gold rush to free ISPs slowing down, UK Internet users have enjoyed some of the lowest call failure rates of the year in recent months. Read ...
View articleOnline health, beauty and wellness store more.com will debut a new televisioncommercial featuring the MIR cosmonauts, shot in space before their landi...
View articleIf your online business depends on relationships with your customers, ask yourself this question: Are the relationships you create built on the needs ...
View articleRestaurant takeout and delivery service Food.com launched a marketing program designedto reach college students where they live -- on campus and onlin...
View articleCommunity Web site company sixdegrees has begun its first formaladvertising agency review, hiring agency consultant Pile and Co. Read More...
View articleDigital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...
View articleBack in 1996, most community sites were unaware they needed things like free web pages, email, chat, and forums to be successful. When they found the ...
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