It's a Creole word meaning "a little something extra." Like breaking through the clutter with a little extra. In a fit of healthful good intentions, S...
View articleGugel Advertising launched its new Web site,complete with a Flash version. Read More...
View articleJuno Online Services Inc. and opt-in e-mailmarketer yesmail.com signed a marketing alliancethat will promote yesmail.com's services to Juno's subscrib...
View articlePetopia.com launched its "Internet PetParadise" advertising campaign, designed by the Swirl agency to communicatePetopia.com's pet-centric view of the...
View articleAmazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...
View articleInvestment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...
View articleYet another company has launched a Web site that says it pays users todisplay an advertising bar on their computer screen. Read More...
View articleADVO Inc.'s Super Coups subsidiary, a direct mailcoupon company that serves the advertising needs of small neighborhoodbusinesses, and coolsavings.com...
View article24/7 Europe subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Start...
View articleExecutive-oriented Internet career site6FigureJobs.com has named DKB and Partners as its lead publicrelations and advertising agency. Read More...
View articleEmail marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...
View articleWhen it comes to PC and Internet access in the UK, the southern and eastern regions are well ahead of the north, according to Datamonitor. Read More...
View articleDoubleClick Inc. has added six more Website operations to its ad network, bringing it to more than 490 publishersworldwide. Read More...
View articleWeb community-creation service Delphi Forums launched Session-Impression, anew Web advertising service model that lets consumers select their ownspons...
View articleOnline market research and planning systems company@plan launched RFP Network, a new servicethat allows Interactive advertising agencies to digitize a...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleWeb measurement firm Media Metrix Inc. signed a partner dealwith BizRate.com, which tracks consumersatisfaction with their e-commerce transactions. Re...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleAd outsourcing and delivery company AdForce Inc. signed a one-year contractwith Banner Brokers, an online advertisingnetwork service. Read More...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleExecutive-oriented Internet career site 6FigureJobs.com has namedDKB and Partners as its lead publicrelations and advertising agency. Read More...
View articleOnline community operation Talk City Inc. rolled out a special "Backto School" area and signed advertisers for it that include Gap Online,bookstore ef...
View articleInternet discussion services provider RemarQ Communities Inc. launched a newmarketing program that will link advertisers with consumers anddirect its ...
View articleReversing an earlier policy, Network Solutions plans to open up Whois, its popular domain look-up site, to advertisers. Read More...
View articleAfter nearly two years of interoperability problems, sketchy deployment, and equipment upgrades, the performance of 56K V.90-standard modems is finall...
View articleEntertainment and consumer products company K-tel International Inc. signedup for marketing services with 24/7 Media Inc. Read More...
View articleA study conducted in the UK by MORI and The Net found that online gambling appeals to women and children as a safe, anonymous way to wager. Read More...
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