Net-mercial.com, a developer of "whileyou wait" advertising products, announced a partnership deal with GEOInteractive to use its patented Emblaze str...
View articleEven though the web makes every site global, the need for localization is stronger and more important than ever. On one hand you have to be local, but...
View articleHome furnishings retailer HomePoint.com plans a $1.5 million,multi-year title sponsorship of the Music City Bowl, one of the newest of thenation's pos...
View articleOnline advertising is expected to grow to $11.5 billion in 2003, surpassingdollars spent in some traditional media, says a new industry report. Read M...
View articleNearly one-fourth of the Croatian population has never heard of the Internet, and 28 percent have heard of it but aren't really sure what it is, accor...
View articleBravo! Marketing has been named theinteractive and print advertising agency of record for Document Repository Inc. (DRI). Read More...
View articleThe demand for Internet caching will continue to soar over the next five years, as total investments since the market's inception near $675 million, a...
View articleMany times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...
View articleOgilvyOne Worldwide established TheOgilvyOne Brand Practice, a new venture that will deliver the expertise ofthe agency's one-to-one brand marketers t...
View articleInternet advertising network Adsmart launched a program called Ad-Buy directed at smaller businessesinterested in advertising on the Web. Read More...
View articleWarm weather and summer activities may have put a crimp in online purchases made from home in July, as the overall purchasing activity across the top ...
View articleFlycast Communications Corp. launched newe-mail marketing division called Flycast eDispatch. Read More...
View articleEisnor Interactive Inc., an off-lineguerrilla marketing and promotion agency for online brands, launched acampaign for MapQuest.com that will target b...
View articleAfter discussions with several agencies, drugstore.com has retained Fallon McElligott as its advertising agencyof record. Read More...
View articleOnline furniture retailer Furniture.com named the New York officeof British advertising agency Bartle Bogle Hegarty to handle its U.S.brand-building a...
View articleInternet advertising to home users increased 7.4 percent in July compared toJune, according to the Internet Advertising Index from Nielsen//NetRatings...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleTechnology is the stuff that was invented after we were born. That we obsess over, fetishize and have to figure out how to fit into our lives. But not...
View articleThis week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleThe Top 25 Web properties for the month of July 1999 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleDoubleClick Inc. said that its DART(Dynamic Ad Reporting and Targeting) application has now served 100 billionads worldwide since inception. Read More...
View articleWant to satisfy your audience while scratching someone else's back? Increase exposure to your content and create additional revenue opportunities with...
View articleThe Gay.com Network and its eCommunity program hasattracted new advertisers over the past 60 days, including Air New Zealand,Ameritrade, BigStar.com, ...
View articleProfile marketing solutions company Engage Technologies Inc. signed amulti-million dollar expansion of its current strategic alliance withMicrosoft Co...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleAn Australian advertising media buying company has committed to a one-year deal worth AU$10 million (US$6.5 million) with US-based new media agency Do...
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