Outsourced ad management and delivery company AdForce Inc. named Tim DePriest as directorof worldwide strategic marketing. Read More...
View articleStanford University professor Ezra Zuckerman has told us all something we suspected all along. No one really knows how to evaluate Internet stocks. Af...
View articleHealthcare network drkoop.com Inc., headed by Dr. C. EverettKoop, former U.S. Surgeon General, launched a global branding effort andnamed Lowe &Partne...
View articleYou just sent 50,000 emails to your in-house opt in list asking them to click on a link. Over the next 48 hours, 2,500 people will click. And, you'll ...
View articleA report to be issued next week says that online advertising is expected toreach $33 billion by 2004, one-third of which will be spent outside of theU...
View articleIt costs less to keep satisfied customers than to get new ones. Good customer service isn't easy to pull off, but it deserves more than lip service. I...
View articleAd management and delivery company AdForce Inc. said that music destinationsite ARTISTdirect Network signed on as anew client. Read More...
View articleInternet professional services firm Net Explorer Inc. (NEI) andcommunications design firm Belk Mignogna Associates Ltd. (BMA) have merged tocreate Nuf...
View articleThe latest report on the future of Internet advertising comes from Forrester Research and is called "Internet Advertising Skyrockets." Need we say mor...
View articleDoes your media department get along with your production team? Be honest, now. Tom's fellow agency folk talk about these communication problems. And ...
View articleAttention, e-biz: After shopping at his favorite home improvement store, Dan has a clue for y'all online. Like putting your shopping carts up front. G...
View article24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articlePotential new revenue is one of the main reasons for businesses to go online. But transferring your brand to the web doesn't guarantee higher earnings...
View articleAboveNet Communications and VIDS Technologies said they have teamed up toprovide online advertising company AdCast the means to increase its Webadvert...
View articleCondeNet said it plans to spend more than $20 million in the second half ofthis year in separate on- and off-line advertising campaigns designed tobol...
View articleAs more businesses go online, and more residential customers turn to broadband, ISPs will have to spend big bucks on equipment. A report by Datamonito...
View articleDestination site TheBigHub.com said it plans a $5.3million media blitz to be launched in early fall. Read More...
View articleOnline toy retailer eToys Inc. named Publicis & Hal Riney as its advertising agency of record in theUnited States. Read More...
View articleTicketmaster may be the most Clueless monopolist on the planet. It dominates the market for remote ticket selling to concerts and other events, and it...
View articleOnline toy retailer eToys Inc. signed a new, $18 millionmarketing agreement with America Online, expanding on a previous pact. Read More...
View articleAs everyone now knows, some state regulators issued a report this week slamming the business of day trading. Day traders are "amateurs" (they're not p...
View articleShopping service DealTime.com selected Margeotes Fertitta +Partners Inc. as its advertising agency of record, assigned to developthe company's first o...
View articleAmazon.com is the exception, not the rule. A study by ActivMedia found that 80 percent of online retailers have an offline presence, and they use offl...
View articleA new interactive advertising banner game has been launched as part of a $15million advertising effort for incite, a soon-to-launch brand of PC-videog...
View articleCoolSavings, which offers coupons,rebates, savings notices, samples and trial offers to consumers, said it hasreached more than 3.5 million registered...
View articleOnline campus bookstore efollett.com began a $10 million,multimedia advertising campaign that includes national television and radio,national magazine...
View articleStartup e-mail outsourcing company Media Synergy signed a two-yearagreement with Multiple Zones, a direct reseller of computerproducts and services, f...
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