NovaWeb.com introduced a technology thatenables ad content to be delivered while users are connecting to the Internet. Read More...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleOnline merchants are too optimistic regarding sales expectations for the back-to-school season, according to a survey by BizRate.com. Read More...
View articleThe most clicked-upon banner for the week ending Aug. 1 was Webshots' ad, which had a 9.5 percent CTR,according to Nielsen//NetRatings. Read More...
View articleCosmetics site eve.com launched a national advertisingcampaign using delicate representations from nature to convey high-end beautyand portray eve.com...
View articleNo court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleA survey of parents with school-age children by the National Retail Federation found that 14.1 percent plan to use the Internet to aid their back-to-s...
View articleLike Californians rolling in their seats from a light earthquake out at sea, Internet stock analysts are looking at each other funny these days. Compa...
View articleAdForce Inc. , a provider of centralized,outsourced ad management and delivery services, signed an agreement with Language Force Inc., a technologydev...
View articleInfonautics Inc. and ESPN The Magazine signed a direct marketing agreement in conjunction with Infonautics' latestonline information service, Sports S...
View articleUntil now it's been ok to write your direct response emails any old way. But customers are flooded with email. So you have less of their attention. Ni...
View articleOrganic Media, the full-service onlineadvertising and media management arm of Organic Inc., was selected as onlineagency of record by Internet music r...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleInteractive agency Modem Media.Poppe Tyson Inc. reportedsecond-quarter net income of $581,000, compared to a loss of $768,000 in thesame period a year...
View articleShowstar Online.com Inc. selectedhigh-tech public relations agency Neale-May & Partners and advertisingagency Bozell Worldwide to promote the launch o...
View articleCosmoz.com signed an exclusive advertisingagreement with 24/7 Media to generate traffic and adrevenue for the Cosmoz.com site and its network, includi...
View articleGreat customer support is vital... Customer support is our sole concern The customer is always right... Sound familiar? We've all heard these lines fr...
View articleAltaVista was expected to award itsplanned $50 million-plus branding campaign to Wieden & Kennedy, according topublished reports. Read More...
View articleDigital Chef, an online retailer of specialty food, kitchenware and othercooking related products, is changing its name to Tavolo, Italian for table, ...
View articleThe top 10 affiliate programs of July 1999, as ranked by internet.com's Refer-it. Read More...
View articleAd network 24/7 Media Inc. selected MTI Technology Corp.'s Fibre Channel-basedstorage systems to support the company's targeting operations. Read More...
View articleThe ever-evolving industry of e-commerce isn't just about making profits. Giga Information Group Inc. reports companies conducting business over the I...
View articleeCom eCom.com Inc. began an ad campaign onLycos and launched a national syndicatedprize game for eCom eCom Trading Club members. Read More...
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