Listen up, media planners, Tom's going to share the secret of his success in the office world. You see, there's certain software tools he likes on his...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleOnline and Internet services scored the biggest gains in ad spending ontraditional media in the first quarter, according to Competitive Media Reportin...
View articleEmployment listing site JobsOnline signed with LinkShare to develop and implement itsaffiliate program on the Web. Read More...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative in the U.S. for Hachette Filipacchi Me...
View articleYahoo! Inc. signed a deal with OnHealthNetwork Co., making the provider ofInternet health information and services a premier merchant. Read More...
View articleRoad Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA. Read...
View articleOne of the most enduring assumptions about the Internet is that its sheer scale promotes liberty. But as everyone in Internet commerce knows, the Inte...
View articleLike many of you, Martin got a $10 voucher from Amazon.com for future book purchases. But his friend got one for $16. A more valuable prospect? Until ...
View articleMore than half of the respondents to a survey conducted on behalf of Visa USA are using Internet-based software for procurement, a 50 percent increase...
View articleInteractive services and consulting company AGENCY.COM acquired Twinspark Interactive People BV, a Dutchprovider of interactive services. Read More...
View articleOnline media marketplace Adauction.com launched a sales channelfor outdoor advertising, following a trial run billboard auction last month. Read More...
View articleThe online advertising market in Germany will triple sales this year and canexpect at least double-digit growth rates through 2010, says a study by Sw...
View articleAmerica Online Inc. Wednesday expanded its relationship with AmericanGreetings.com by signing a $100 million, five-and-a-half-year marketing agreement...
View articleBozell Worldwide extended its well-knowncelebrity milk mustache print campaign to the Internet in a deal with women'snetwork iVillage. Read More...
View articleeBIZnet.com Inc. signed a non-exclusiveagreement with Flycast Communications Corp. to let Flycastrep for its financial portal Web site, StockDoc.net. ...
View articleAttention retailers: Jupiter Communications says if you haven't set up an Internet presence, you're not only missing the boat, you're losing valuable ...
View articleGeneration Y e-commerce site Alloy Online Inc. signed an advertising andpromotion agreement with Excite@Home. Read More...
View articleOnline media marketplace Adauction.com launched a sales channelfor outdoor advertising, following a trial run billboard auction last month. Read More...
View articleAvenue A, Uniglobe.com's online agency of record,launched a campaign for the travel site to reach travel shoppers throughtargeted online advertising e...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleIn the real world, talent is usually paid by the hour or by the piece. A fixed price is set for each unit or hour of labor, and if the business does w...
View articleTell customers a story about how your product can help them. It's a very traditional marketing technique. Pick up on what's important to each prospect...
View articleClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...
View articleBanner exchange HyperBanner Ltd. reportedly plans toraise money by selling shares in the U.S. next year to extend itsinternational reach as it develop...
View articleA study by Cahners In-Stat Group found that wireless Internet access will be led by the same applications that led wireline access, most notably e-mai...
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