Rich media advertising on the Internet presents upside potential for advertisers, particularly on the dimensions of recall and the propensity to click...
View articleJust two months after opening, Internet marketer Modem Media Poppe Tyson's new Tokyo office has already won a string of global contracts. Read More...
View articleAdPulse Inc. delivered a patent pendingbanner technology that it calls Targeted E-Commerce, a transactional advehicle that can sell a third-party prod...
View articleSoftware advertising company Aureate Media Corp. signed distributiondeals with McGraw Hill, IDG Books, Software-of-the-Month Club and severalinternati...
View articleYou might be a publisher choosing to offer CPA (cost per action) pricing, or maybe you're responding reluctantly to advertiser demands. If you are sel...
View articleAre Web Banners, Like, Lame? Interactive agency i-traffic has set up a site to allowmarketers to discuss the issue and present non-banner marketing op...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleHere's an idea that may run a little against the grain. It's about excluding customers from your site. It's about saying, "Hey, this site may not be f...
View articleAcacia Research Corp. said that its subsidiary, Soundbreak.com, has chosen McElroy:Foote, Cone & Belding as itsadvertising agency, Rogers & Co...
View articleOmaha Steaks is offering 40 percentoff steaks and six free hamburgers to netizens who help fight unsolicitedcommercial e-mail by forwarding their spam...
View articleIn another move to discourage government regulation, Intel Corp. said it will require Internetsites that carry its advertising to warn consumers what ...
View articleMicrosoft Corp. is offering a new set ofrich media banner ad solutions free for any customer to use. Read More...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleThe Top 50 digital Web sites and properties of the month of July 1999, according to Media Metrix. Read More...
View articleWhat comes to mind when using the Internet to enhance your customer support capabilities? Is it the quick turn-around of incoming e-mails? Or an onlin...
View articleDigital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planningand buying program called Media and Advertis...
View article24/7 Europe signed a deal withMicrosoft's MSN to rep for the latter's Nordic portal network.The agreement covers the Nordic MSN portals and Hotmail. R...
View articleAd network 24/7 Media Inc. signed a deal that willlet it offer customers access to Dynamic Logic's brand measurementsystem, AdIndex. Read More...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View articlePowerAdz.com, a provider of Internetadvertising and infrastructure services for newspapers, said it has completedthe acquisition of CityPapers.com. Re...
View articleSabela Media, an independent ad serving,tracking and analysis company, signed an agreement withTV onthe WEB, a developerof a national franchise for li...
View articleInteractive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...
View articleChris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleEuropean ad network ad pepper media international has acquiredWeb Media Sweden, aSwedish online media sales company that represents about 40 sites gen...
View articleInternet advertising revenues hit $693 million for the first quarter of 1999,nearly doubling the $351 million that was recorded in the same period a y...
View articleWeb measurement firm Media Metrix signed a strategicalliance with Bloomberg L.P to provide selectsyndicated audience measurement data for regular dist...
View articleA report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...
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