NetCreations Adds Fashionmall.com, Asian Avenue
Media

NetCreations Adds Fashionmall.com, Asian Avenue

27y Beth Cox

NetCreations Adds Fashionmall.com, Asian Avenue

Opt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...

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Trans Cosmos Invests $11M in NetRatings
Media

Trans Cosmos Invests $11M in NetRatings

27y Beth Cox

Trans Cosmos Invests $11M in NetRatings

Web traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...

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Relinquishing Control-Alt-Delete
Marketing

Relinquishing Control-Alt-Delete

27y Greg Sherwin and Emily Avila

Relinquishing Control-Alt-Delete

Public relations and marketing professionals are control freaks. They try to control the message. Control the use of logos. Control rogue web sites. T...

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Left Field Splits With Amazon.com
Media

Left Field Splits With Amazon.com

27y Beth Cox

Left Field Splits With Amazon.com

Interactive agency Left Field has resigned from the onlineadvertising account of Amazon.com because of disagreements overmoney and competitive conflic...

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Newly Renamed Snowball.com Plans $6M Campaign
Media

Newly Renamed Snowball.com Plans $6M Campaign

27y Beth Cox

Newly Renamed Snowball.com Plans $6M Campaign

Affiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 millioncampaign to promote the new brand name. Read More...

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AdForce Signs Pact With Tickets.com
Media

AdForce Signs Pact With Tickets.com

27y Beth Cox

AdForce Signs Pact With Tickets.com

Outsourced ad management and delivery services AdForce Inc. signed a contract with Tickets.com, a ticket distributor for morethan 3,800 entertainment ...

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Marketing Plan or Business Model?
Media

Marketing Plan or Business Model?

27y Nick Usborne

Marketing Plan or Business Model?

Nick tells you why you want to build your marketing plan into your online business model. Right from the start. In the bricks-and-mortar world you can...

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Juno and CoolSavings Partner
Media

Juno and CoolSavings Partner

27y Beth Cox

Juno and CoolSavings Partner

Juno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...

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E-Commerce Faces Logistics Nightmare
Audience

E-Commerce Faces Logistics Nightmare

27y Michael Pastore

E-Commerce Faces Logistics Nightmare

As online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...

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24/7 Norge Signs Norwegian Site ABC Startsiden
Media

24/7 Norge Signs Norwegian Site ABC Startsiden

27y Beth Cox

24/7 Norge Signs Norwegian Site ABC Startsiden

Europe subsidiary 24/7 Norge networksigned an exclusive agreement to provide international sales representationfor Norwegian Web portal ABC Startsiden...

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BeFirst.com Signs Promo Pact with Clear Channel
Media

BeFirst.com Signs Promo Pact with Clear Channel

27y Beth Cox

BeFirst.com Signs Promo Pact with Clear Channel

Internet marketing and solutions company BeFirst.com signed a promotional deal withClear Channel Los Angeles, a division of media companyClear Channel...

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internet.com Selects NetGravity Ad Solution
Media

internet.com Selects NetGravity Ad Solution

27y Beth Cox

internet.com Selects NetGravity Ad Solution

internet.com signed with NetGravity to use its AdServer softwareto manage advertising across its network of 65 Web sites and related Internetmedia pro...

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Top Online Brands Becoming Household Names
Audience

Top Online Brands Becoming Household Names

27y Michael Pastore

Top Online Brands Becoming Household Names

Are William Shatner and the eCampus kids doing their brands any good? Studies by Opinion Research International and PC Data Online found that the top ...

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OgilvyOne to Acquire Mediaquest
Media

OgilvyOne to Acquire Mediaquest

27y Beth Cox

OgilvyOne to Acquire Mediaquest

WPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...

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Morphing Offline Into Online
Marketing

Morphing Offline Into Online

27y Martin Lindstrom

Morphing Offline Into Online

Strong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...

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Agency Preview Signs 29 Publicis Shops
Media

Agency Preview Signs 29 Publicis Shops

27y Beth Cox

Agency Preview Signs 29 Publicis Shops

AdForum's Agency Preview, a global databaseof advertising agencies and their creative work, said that Publicis, Europe's largest network ofadvertising...

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The Online Drug Wars
Marketing

The Online Drug Wars

27y David Gumpert

The Online Drug Wars

Anyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...

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No Soup for You
Media

No Soup for You

27y Dana Blankenhorn

No Soup for You

If you try to get everything you want, you just might find you can't even get what you need. That may be the final lesson from the government's decade...

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What Do Media Planners Want?
Media

What Do Media Planners Want?

27y Tom Hespos

What Do Media Planners Want?

Sales reps frequently ask Tom what he's looking for when evaluating their sites, or what criteria might determine appropriateness for his campaigns. E...

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K2 Design Creates MeetPuertoRico.com
Media

K2 Design Creates MeetPuertoRico.com

27y Beth Cox

K2 Design Creates MeetPuertoRico.com

Interactive agency K2 Design Inc. launched MeetPuertoRico.com for the PuertoRico Convention Bureau (PRCB). Read More...

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40 Percent of Vehicle Shoppers Use Internet
Audience

40 Percent of Vehicle Shoppers Use Internet

27y Michael Pastore

40 Percent of Vehicle Shoppers Use Internet

J.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...

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MyComputer.com Acquires BannerExchange.com
Media

MyComputer.com Acquires BannerExchange.com

27y Beth Cox

MyComputer.com Acquires BannerExchange.com

MyComputer.com, a provider of free Webtools, said it has purchased BannerExchange.com in preparationfor the launch of a new free banner exchange servi...

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Internet Users Want to Manage Insurance Benefits Online
Audience

Internet Users Want to Manage Insurance Benefits Online

27y Michael Pastore

Internet Users Want to Manage Insurance Benefits O...

More than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...

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PR Agency Launched to Serve Startups
Media

PR Agency Launched to Serve Startups

27y Beth Cox

PR Agency Launched to Serve Startups

TechMarcom launched as a new agencyspecializing in helping Internet startups. Read More...

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Online Back-to-School Shoppers Spend More
Audience

Online Back-to-School Shoppers Spend More

27y Michael Pastore

Online Back-to-School Shoppers Spend More

A survey by Quicken found that fewer shoppers did their back-to-school shopping online this year than last year, but those that did shop online spent ...

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Jones Naughton Expands GoOn-line Ad Campaign
Media

Jones Naughton Expands GoOn-line Ad Campaign

27y Beth Cox

Jones Naughton Expands GoOn-line Ad Campaign

Jones Naughton Entertainment Inc. announcedthe expansion of an extended marketing campaign for its new e-commerce Website ShopGoOnline.com. Read More...

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Men Less Responsive to Internet Ads
Ad Industry Metrics

Men Less Responsive to Internet Ads

27y Michael Pastore

Men Less Responsive to Internet Ads

A survey by PC Data found that women are more likely to click on an Internet ad than men, and both sexes rely on Internet ads to keep them informed ab...

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