Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

12y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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Tag Management Q&A with Tealium's Ali Behnam
Analytics

Tag Management Q&A with Tealium's Ali Behnam

12y Tim Nichols

Tag Management Q&A with Tealium's Ali Behnam

Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...

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Diet & Exercise PPC Wins: Not Just a New Year's Resolution
Paid Search

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

12y John Gagnon

Diet & Exercise PPC Wins: Not Just a New Year's Re...

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...

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5 Must-Do New Year’s Resolutions for Email Marketers
Email

5 Must-Do New Year’s Resolutions for Email Marketers

12y Simms Jenkins

5 Must-Do New Year’s Resolutions for Email Markete...

Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...

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B2B Marketing Automation Teaches B2C Marketers a New Trick
Automation

B2B Marketing Automation Teaches B2C Marketers a New Trick

12y Mathew Sweezey

B2B Marketing Automation Teaches B2C Marketers a N...

B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing ...

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Last Year Was About Content, But 2014 Will Be the Year of the Story
Media

Last Year Was About Content, But 2014 Will Be the Year of the Story

12y Tessa Wegert

Last Year Was About Content, But 2014 Will Be the ...

It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...

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The Growing Social Media Power of Women and Marketing Strategies For Reaching Them
Social

The Growing Social Media Power of Women and Marketing Strategies For Reachi...

12y Ekaterina Walter

The Growing Social Media Power of Women and Market...

Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. R...

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Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights
Social

Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser ...

12y Dan Worth

Facebook Acquires Android Analytics Startup Little...

In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used ...

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Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
Marketing

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

12y Lisa Lacy

Fandango, H&M Integrate Purchasing Capabilitie...

The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Read More...

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The Golden Rule in Email is Relevance
Automation

The Golden Rule in Email is Relevance

12y Christian Nahas

The Golden Rule in Email is Relevance

There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...

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10 Web Analytics Trends for 2014
Analytics

10 Web Analytics Trends for 2014

12y Mark Ryan

10 Web Analytics Trends for 2014

Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...

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5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014
Search

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

12y Jasmine Sandler

5 Ways B2B Companies Can Evaluate Their On-Site SE...

You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways...

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Using Social Media Data to Build Audience Personas
Marketing

Using Social Media Data to Build Audience Personas

12y Angie Pascale

Using Social Media Data to Build Audience Personas

See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...

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Benihana Celebrates 50 Years with Digital Photo Passport Challenge
Marketing

Benihana Celebrates 50 Years with Digital Photo Passport Challenge

12y Lisa Lacy

Benihana Celebrates 50 Years with Digital Photo Pa...

The brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...

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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive
Marketing

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

12y Mary Lisbeth D'Amico

Virgin Active Fitness Brand Urges Slouches to Get ...

Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...

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Top 10 gTLDs to Watch in 2014
Data insights

Top 10 gTLDs to Watch in 2014

12y Jennifer Wolfe

Top 10 gTLDs to Watch in 2014

The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...

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6 Tools for Optimizing Your Copy, Content and Headlines
Acquisition

6 Tools for Optimizing Your Copy, Content and Headlines

12y Tim Ash

6 Tools for Optimizing Your Copy, Content and Head...

Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...

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7 Winning Content Marketing Resolutions for 2014
Media

7 Winning Content Marketing Resolutions for 2014

12y Matthew Kumin

7 Winning Content Marketing Resolutions for 2014

The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a ...

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Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Marketing

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

12y Chris Merriman

Pinterest Pins Hopes on Appeal: Trademark Defeat M...

Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Read More...

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Can Digital Finally Drive Offline Sales At Scale?
Community Management

Can Digital Finally Drive Offline Sales At Scale?

12y Marko Muellner

Can Digital Finally Drive Offline Sales At Scale?

Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...

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Moving Beyond Basic Personalization to Real-Time Marketing
Advanced Email Marketing

Moving Beyond Basic Personalization to Real-Time Marketing

12y Katrina Conn

Moving Beyond Basic Personalization to Real-Time M...

Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...

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2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
Asia

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

12y Carl Griffith

2014 Trends: Building Integrated Campaigns and Cus...

See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...

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Singtel Advertising's Big Data Ambitions [Video]
Asia

Singtel Advertising's Big Data Ambitions [Video]

12y Adaline Lau

Singtel Advertising's Big Data Ambitions [Video]

Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...

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Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Asia

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

12y Adaline Lau

Intel: Why 2014 Will Be The Year of Content Distri...

Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Read More...

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5 Approaches for SMBs to Set Up An Internet Marketing Team
Asia

5 Approaches for SMBs to Set Up An Internet Marketing Team

12y Gordon Choi

5 Approaches for SMBs to Set Up An Internet Market...

Consider these 5 ways before you market your products online. Read More...

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Yahoo Users Infected with Malware After Ads Hijacked
Display Advertising

Yahoo Users Infected with Malware After Ads Hijacked

12y Michael Passingham

Yahoo Users Infected with Malware After Ads Hijack...

Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Read More...

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ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?
Conference Coverage

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

12y Liva Judic

ClickZ Live New York Call for Speakers Open: Have ...

We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...

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