Sierra subsidiary Berkeley SystemsInc. ,and SportsLine USA, publisher of CBS SportsLine , plan a co-marketinginitiative to bring Berkeley's "You Don't...
View articleWorldGate Communications Inc. formed astrategic partnership with Nielsen Media Research to developaudience measurement systems for the WorldGate cable...
View articleMarketing and media news site Media Central launched "Designs for aDrug-Free America," a Web banner design competition to benefit the Partnershipfor a...
View articleAd network DoubleClick Inc. of New York City, appointed Thomas S. Murphy and Don Peppersto the company's board of directors. Read More...
View articleBorn on the Internet and smartly clad in a gold diaper, the "Dancing Baby"is the star of the first television spot in a new advertising campaignlaunch...
View articleSan Francisco-based LinkExchangeInc. and the BBBOnline , a program of theBetter Business Bureau system, formed a partnership to promoteethical busines...
View articleMedia Metrix , The PC Meter Company,launched a new local market audience measurement service, calling it "thefirst-ever body of research to explore th...
View articleThe Children'sAdvertising Review Unit (CARU) of the Council of Better Business Bureaus Inc. (CBBB)said that its children's privacy standards have won ...
View articleNetCreations Inc. , anopt-in email marketing company, announced that they will manage the213,332-name opt-in e-mail list of the WebPromote Internet ma...
View articleLycos Inc. signed an exclusive agreementwithNew Line Cinema to host the "Lost in Space" Web site, calling it "the largest-ever onlinepromotion of a mo...
View articleValueClick U.S.A said it plansto establish the Pacific Rim's first "pay-per-visitor" Internetadvertising network ValueClick-Japan ,based in Tokyo, and...
View articleSalt Lake City-based DataMark Holding Inc. signed a partnershipagreement for its WorldNow Online Network subsidiary with InfoSpace. Read More...
View articleThe Canadian Banner Service launched Canada Hyperbanner --the first freeBanner Exchange Service in Canada to display advertising banners on a largenet...
View articleBusinessResources.com , ofMemphis, TN, announced that the company's new directory of businessservices is operationalin that region. Read More...
View articleAdSpider Inc. in Orem, UT launched its AdSpider Network , calling it "the world'sfirst software embedded online advertising network." Read More...
View articleNarrative Communications in Waltham, MArolled out Enliven Services, a group of end-to-end service offerings for thecreation, delivery, tracking and re...
View articleSeattle-based Honkworm International is offeringstreaming cartoon-like promotional animations for Web sites as an alternativeto banner advertising. Re...
View articleInteliHealth, a joint venture between Aetna U.S. Healthcareand Johns Hopkins University and Health System, signed with DoubleClick for the sale of ban...
View articleNew York-based THINK New Ideas Inc. named four newhigh-level members of management to support an expansion of new and existingbusiness that more than ...
View articleChannelOne.com , an online network forteens and the Web site of the Channel One Network, signed with 24/7 Network in New York City for onlinead sales ...
View articleInfoseek Corp. said it entered ajoint venture that will result in the launch of an Infoseek branded search,navigation and content service localized to...
View articleBanyan Systems Inc. , a provider ofnetworking software and services, said that Douglas A. McIntyre, presidentof its Switchboard Inc. subsidiary, hasre...
View articleInternet service eyegive of Evanston, IL, said that afterjust four months of operations, it is delivering more than one million adsper month to member...
View articleGTA Interactive, a Web development company based in Los Angeles, deliveredan anti-fraud update to its clickthrough banner advertising program called P...
View articleMicrosoft was recently treated to thespectacle of a banner for its FrontPage98 product appearing on a sex sitecalled Chrissy's Hideout, an X-rated sit...
View articleZULU-tek, which has a controlling interest in Softbank Interactive Marketing where theexecs have been jumping ship faster than passengers on the Titan...
View articleThe @d:tech conference and expo has set a deadline for submission of entriesof 5:30 p.m. on Friday April 3 for its second annual @dtech.Awards . Read ...
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