Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleIf you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleNo one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Read More...
View articleSolve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...
View articleWhy do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...
View articleThe travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleBe sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleMake sure to be humble and embrace the people around you to make your program a success. Read More...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articleBefore we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
View articleMany social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...
View articleYou don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleData-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...
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