Marketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...
View articleAn analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Read More...
View articleAs more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
View articleInstead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleMicrosoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...
View articleThe water brand's 'Wimbledon Wiggle' campaign seeks fan video submissions on its U.K. Facebook page. Read More...
View articleHere are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a dema...
View articleIn your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...
View articleRegardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...
View articleCut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...
View articleJust because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleThe company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing the...
View articleThe game, Around the World in 100 Days, asks participants to select an avatar, choose a travel preference, and earn tokens for virtual travel. Read Mo...
View articleThe top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the ...
View articleMailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own add...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleReboot your marketing plan by learning how to apply these three steps. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleFacebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook st...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleThe feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram. Read More...
View articleThe potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their messa...
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