Indy Welcomes Super Bowl Visitors With Social Media
Marketing

Indy Welcomes Super Bowl Visitors With Social Media

14y Christopher Heine

Indy Welcomes Super Bowl Visitors With Social Medi...

Host city will use team of 50 message makers. Read More...

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Tablets and E-Reader Ownership Doubled Over Holidays
Audience

Tablets and E-Reader Ownership Doubled Over Holidays

14y Douglas Quenqua

Tablets and E-Reader Ownership Doubled Over Holida...

Sharp rise followed a slowdown over the fall, according to a new Pew report. Read More...

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Obama Stressed Jobs Issue in Splashy South Carolina Ads
Marketing

Obama Stressed Jobs Issue in Splashy South Carolina Ads

14y Kate Kaye

Obama Stressed Jobs Issue in Splashy South Carolin...

Many political analysts believe the 2012 general election will ride on jobs and the economy. In South Carolina, where the unemployment rate is higher ...

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Facebook Commerce Player: 'Want' And 'Own' Buttons Increase Sales
Social

Facebook Commerce Player: 'Want' And 'Own' Buttons Increase Sales

14y Christopher Heine

Facebook Commerce Player: 'Want' And 'Own' Buttons...

Payvment credits new "actions" with doubling customer base. Read More...

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Should You Be Concerned About the Security of Your Email List?
Email

Should You Be Concerned About the Security of Your Email List?

14y Jeanne Jennings

Should You Be Concerned About the Security of Your...

It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Read More...

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4 Digital Marketing Strategy Tips for 2012
Search

4 Digital Marketing Strategy Tips for 2012

14y Ron Jones

4 Digital Marketing Strategy Tips for 2012

Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Read More...

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Site Extension: Big Data in Practice
Display Advertising

Site Extension: Big Data in Practice

14y Mael Bredeche

Site Extension: Big Data in Practice

What questions can big data answer, and how can those insights be applied to digital media buying? Read More...

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Report Proves Media Buyers Are Lazy
Marketing

Report Proves Media Buyers Are Lazy

14y Pace Lattin

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. Read More...

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Digital Marketers Head Up Ron Paul Super PAC
Marketing

Digital Marketers Head Up Ron Paul Super PAC

14y Kate Kaye

Digital Marketers Head Up Ron Paul Super PAC

Three young digital marketers are behind a Super PAC that's spent nearly $3 million on online ads supporting Ron Paul. Read More...

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Top 10 Facebook Likes of Presidential Candidate Fans
Data insights

Top 10 Facebook Likes of Presidential Candidate Fans

14y Kate Kaye

Top 10 Facebook Likes of Presidential Candidate Fa...

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...

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Social Media Basics
Asia

Social Media Basics

14y Patrick Tam

Social Media Basics

Barrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Read More...

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Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Marketing

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

14y Joan Voight

Firstborn's Dan LaCivita: Coming of Age With Dents...

Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Read More...

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The Real Rising Superpower - and It's Not China.
Asia

The Real Rising Superpower - and It's Not China.

14y Eric Phu

The Real Rising Superpower - and It's Not China.

There is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18. Read More...

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Google+, Yang Out @ Yahoo, and PIPA/SOPA
Paid Search

Google+, Yang Out @ Yahoo, and PIPA/SOPA

14y Kevin Lee

Google+, Yang Out @ Yahoo, and PIPA/SOPA

If you thought things were stabilizing in the world of search and online marketing, think again. Read More...

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Gingrich SuperPAC and Paul Go Negative in South Carolina
Marketing

Gingrich SuperPAC and Paul Go Negative in South Carolina

14y Kate Kaye

Gingrich SuperPAC and Paul Go Negative in South Ca...

Mitt Romney, Paul, and Winning Our Future battle it out in web ads ahead of Saturday's primary. Read More...

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SOPA Protestors vs. Chris Dodd: Democracy Wins
Marketing

SOPA Protestors vs. Chris Dodd: Democracy Wins

14y Anna Maria Virzi

SOPA Protestors vs. Chris Dodd: Democracy Wins

Inside the Beltway, special interests see their influence and power erode, tweet by tweet. Read More...

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Test Before You Launch, Virgin!
Analytics

Test Before You Launch, Virgin!

14y Jack Aaronson

Test Before You Launch, Virgin!

Never unleash your new site in Q4 and oh…make sure your site works before launching it! Read More...

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Are You Wasting the Money You're Spending on Advertising Your App?
Media

Are You Wasting the Money You're Spending on Advertising Your App?

14y Jeanniey Mullen

Are You Wasting the Money You're Spending on Adver...

Effective app advertising requires three key areas of focus: brand, buzz, and balanced opportunity. Read More...

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Ideas on Integrated Marketing in a Connected TV World
Marketing

Ideas on Integrated Marketing in a Connected TV World

14y Gavin Ballas

Ideas on Integrated Marketing in a Connected TV Wo...

The time to get ahead of the curve is now…the TV industry is about to join the connected age. Read More...

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How to Manage Social Media Campaigns in Asia
Asia

How to Manage Social Media Campaigns in Asia

14y Christian Arno

How to Manage Social Media Campaigns in Asia

A good reason to run a social media campaign in the region: users' engagement. Read More...

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Google+ Crosses 90M Users
Marketing

Google+ Crosses 90M Users

14y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

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Vibrant Media Buys In-Image Ad Firm
Display Advertising

Vibrant Media Buys In-Image Ad Firm

14y Lisa Lacy

Vibrant Media Buys In-Image Ad Firm

A bid to expand offerings for brand advertisers. Read More...

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Report: Online Ads To Beat Print Spend For First Time
Ad Industry Metrics

Report: Online Ads To Beat Print Spend For First Time

14y Christopher Heine

Report: Online Ads To Beat Print Spend For First T...

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Read More...

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J&J Sponsors Global Motherhood on HuffPost, Highlights Work of NGOs
Media

J&J Sponsors Global Motherhood on HuffPost, Highlights Work of NGOs

14y Kate Kaye

J&J Sponsors Global Motherhood on HuffPost, Highli...

The just-launched Global Motherhood section is a twist on the cause marketing sponsorship model. Read More...

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The Role of Latinos: The Next Marketing Challenge
Marketing

The Role of Latinos: The Next Marketing Challenge

14y Gustavo Razzetti

The Role of Latinos: The Next Marketing Challenge

Why marketers must understand that creativity is a very important part of Latinos' DNA. Read More...

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Recommendation Calculation
Analytics

Recommendation Calculation

14y Jim Sterne

Recommendation Calculation

How can you get the most out of your Net Promoter Score? Read More...

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Talking About This and Facebook Viral Reach
Social

Talking About This and Facebook Viral Reach

14y Harry Gold

Talking About This and Facebook Viral Reach

How fans amplify reach via engagement. Read More

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