Millennial Media Files IPO, Marks Mobile Ad Sales Growth
Media

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

14y Christopher Heine

Millennial Media Files IPO, Marks Mobile Ad Sales ...

Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Read More...

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Key Marketing Challenge for B2B: Increase Engagement [Video]
Asia

Key Marketing Challenge for B2B: Increase Engagement [Video]

14y Mandeep Grover

Key Marketing Challenge for B2B: Increase Engageme...

J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...

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Beyond Clicks and Impressions [Video]
Asia

Beyond Clicks and Impressions [Video]

14y Antony Yiu

Beyond Clicks and Impressions [Video]

Three key trends in search marketing to watch for in 2012. Read More...

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Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

14y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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Jumptap: Android Keeps Lead in Mobile Apps/Web
Audience

Jumptap: Android Keeps Lead in Mobile Apps/Web

14y Susan Kuchinskas

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...

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Memorable Campaigns of 2011
Media

Memorable Campaigns of 2011

14y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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Using Data to Build and Strengthen Community Connections
Community Management

Using Data to Build and Strengthen Community Connections

14y Michael Della Penna

Using Data to Build and Strengthen Community Conne...

How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Read More...

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How Curiosity Works and Why You Should Care
Analytics

How Curiosity Works and Why You Should Care

14y Jim Sterne

How Curiosity Works and Why You Should Care

If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute ...

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From Doing to Being
Marketing

From Doing to Being

14y Anna Papadopoulos

From Doing to Being

In 2012, you must shift the focus from what you need to do to who you need to be to create the changes you desire. Read More...

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10 Commandments of Modern Marketing
Marketing

10 Commandments of Modern Marketing

14y Augustine Fou

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. Read More...

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2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Asia

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

14y Michael Zung

2012 Trends: Rise of E-commerce in Asia Pacific [V...

Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Read More...

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2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

14y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New...

14y ClickZ News Staff

Execs & Accounts: Wunderman Wins Levi's Digita...

Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...

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Walmart Buys Mobile Developer Small Society
Media

Walmart Buys Mobile Developer Small Society

14y Christopher Heine

Walmart Buys Mobile Developer Small Society

Retailer's @WalmartLabs initiative continues to expand. Read More...

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A Look Back at Bachmann's Online Campaign
Marketing

A Look Back at Bachmann's Online Campaign

14y Kate Kaye

A Look Back at Bachmann's Online Campaign

Michele Bachmann's digital campaign, like her overall run for the White House, peaked at the Ames Straw Poll. Read More...

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Deloitte Adds Mobile Capability With Ubermind Acquisition
Media

Deloitte Adds Mobile Capability With Ubermind Acquisition

14y Douglas Quenqua

Deloitte Adds Mobile Capability With Ubermind Acqu...

Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Read More...

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Google Says Mix of Traditional, Digital Ads Drive Toy Shopping
Data insights

Google Says Mix of Traditional, Digital Ads Drive Toy Shopping

14y Susan Kuchinskas

Google Says Mix of Traditional, Digital Ads Drive ...

It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Read Mor...

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Forrester Rates AppNexus, AdMeld Tops Among SSPs
Display Advertising

Forrester Rates AppNexus, AdMeld Tops Among SSPs

14y Zachary Rodgers

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Right Media gets rough treatment in consultancy's assessment Read More...

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Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Display Advertising

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

14y Zachary Rodgers

Yahoo Finds Its CEO: Scott Thompson, Former PayPal...

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...

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4 Yoga Lessons to Apply to Your Marketing Practice in 2012
Automation

4 Yoga Lessons to Apply to Your Marketing Practice in 2012

14y Stacie Levy

4 Yoga Lessons to Apply to Your Marketing Practice...

Yoga, like your career, is about progress and not perfection. Read More...

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Meet Your Audience (for the Second Time)
Marketing

Meet Your Audience (for the Second Time)

14y Chris O'Hara

Meet Your Audience (for the Second Time)

Use audience measurement data to optimize digital display campaigns. See how with this real-life example. Read More...

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And Then What…Becoming a Marketing Engineer in 2012
Media

And Then What…Becoming a Marketing Engineer in 2012

14y Harry Gold

And Then What…Becoming a Marketing Engineer in 201...

If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Read More...

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Are Too Many Metrics Clouding Your View of Your Customer?
Data insights

Are Too Many Metrics Clouding Your View of Your Customer?

14y Andrea Fishman

Are Too Many Metrics Clouding Your View of Your Cu...

Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...

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Prepare for More Social Loyalty Platforms in 2012 [Video]
Asia

Prepare for More Social Loyalty Platforms in 2012 [Video]

14y Adrian Lee

Prepare for More Social Loyalty Platforms in 2012 ...

Count on mobile to gain momentum, particularly in emerging markets. Read More...

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2012 Trends: Data, RTB, and DSPs [Video]
Asia

2012 Trends: Data, RTB, and DSPs [Video]

14y Matt Harty

2012 Trends: Data, RTB, and DSPs [Video]

Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...

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MediaBank Launches Trading Desk for Agencies
Display Advertising

MediaBank Launches Trading Desk for Agencies

14y Susan Kuchinskas

MediaBank Launches Trading Desk for Agencies

Tool suite is priced similarly to other DSP solutions. Read More...

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Perry Goes Negative in Twitter Ads
Marketing

Perry Goes Negative in Twitter Ads

14y Kate Kaye

Perry Goes Negative in Twitter Ads

Perry attacks Santorum in promoted tweets aimed at Iowans, and goes negative in Facebook ads, too. Read More...

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