Clearspring Adds Data Company XGraph
Social

Clearspring Adds Data Company XGraph

15y Douglas Quenqua

Clearspring Adds Data Company XGraph

Data-science firm could strengthen Clearspring's position in the marketing analytics field. Read More...

View article
Yahoo Buys Interclick For $270M
Media

Yahoo Buys Interclick For $270M

15y Christopher Heine

Yahoo Buys Interclick For $270M

Better ad targeting drives the purchase. Read More

View article
AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform
Social

AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform

15y Zachary Rodgers

AdKnowledge Snatches Up AdParlor, 'Largest' Facebo...

AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Read More...

View article
Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing
Advanced Email Marketing

Customer Referrals in the New Marketing Democracy Spell the End of Ego Mark...

15y Tal Nathan

Customer Referrals in the New Marketing Democracy ...

Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Read More...

View article
Which Brain Is Your Website Selling To?
Acquisition

Which Brain Is Your Website Selling To?

15y Tim Ash

Which Brain Is Your Website Selling To?

You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Read More...

View article
3 Shopping Cart Promotional Tactics for the Holiday Season
Marketing

3 Shopping Cart Promotional Tactics for the Holiday Season

15y Charles Nicholls

3 Shopping Cart Promotional Tactics for the Holida...

A look at the relationship between shopping cart value and shopping cart abandonment rates on B2C sites. Read More...

View article
The Impact of the 2012 Election on the Digital Media Landscape
Media

The Impact of the 2012 Election on the Digital Media Landscape

15y Jessica Richards

The Impact of the 2012 Election on the Digital Med...

With so much online election activity early on, digital media professionals should be planning ahead. Read More...

View article
80% of E-Commerce Sites Are Missing the Boat
Social

80% of E-Commerce Sites Are Missing the Boat

15y Cathy Halligan

80% of E-Commerce Sites Are Missing the Boat

Q&A is consumers' No. 2 social commerce tool. Read More...

View article
The Other Side of Social
Marketing

The Other Side of Social

15y Giovanni Rodriguez

The Other Side of Social

It's not just about the technology. And Latinos have something to say about that. Read More...

View article
Hearst Backs YouTube's New Original Channels
Data insights

Hearst Backs YouTube's New Original Channels

15y Susan Kuchinskas

Hearst Backs YouTube's New Original Channels

Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...

View article
Charity Groups Glom Onto BK's Halloween Buy on Twitter
Social

Charity Groups Glom Onto BK's Halloween Buy on Twitter

15y Kate Kaye

Charity Groups Glom Onto BK's Halloween Buy on Twi...

Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Read More...

View article
Execs & Accounts: Yell, Profero, Twitter
Marketing

Execs & Accounts: Yell, Profero, Twitter

15y ClickZ News Staff

Execs & Accounts: Yell, Profero, Twitter

Scott Moore joins Yell, and Google's founding blogger heads to Twitter. Read More...

View article
The First Rule of Advertising Exchanges - There Are No Advertising Exchanges
Display Advertising

The First Rule of Advertising Exchanges - There Are No Advertising Exchange...

15y Edward Montes

The First Rule of Advertising Exchanges - There Ar...

Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Read More...

View article
Do These 5 Social Media Monsters Still Scare You? [Charts]
Actionable Analysis

Do These 5 Social Media Monsters Still Scare You? [Charts]

15y Heidi Cohen

Do These 5 Social Media Monsters Still Scare You? ...

Shine some light on the fears that are holding your marketing back. Read More...

View article
B2C Success for the 2011 Holiday Season With Email and Social Media
Email

B2C Success for the 2011 Holiday Season With Email and Social Media

15y Jeanne Jennings

B2C Success for the 2011 Holiday Season With Email...

Statistics, trends, and tips to help you get the best results from your holiday email marketing. Read More...

View article
3 Tips for Identifying Top Performing Keywords
Search

3 Tips for Identifying Top Performing Keywords

15y Ron Jones

3 Tips for Identifying Top Performing Keywords

The many ways Google can help you with keyword research. Read More...

View article
Foursquare Rivals Test New Strategies
Social

Foursquare Rivals Test New Strategies

15y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

View article
Web Analytics in the Eyes of China's Small and Medium Enterprises
Analytics

Web Analytics in the Eyes of China's Small and Medium Enterprises

15y Michael Xu

Web Analytics in the Eyes of China's Small and Med...

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...

View article
Anti-Acne Brand Combines QR Codes With Mobile Video
Healthcare & Pharma

Anti-Acne Brand Combines QR Codes With Mobile Video

15y Christopher Heine

Anti-Acne Brand Combines QR Codes With Mobile Vide...

Effort takes interactive marketing to the bathroom mirror. Read More...

View article
WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Display Advertising

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

15y Zachary Rodgers

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

Quarter is saved by "twin peaks" of digital and developing markets growth. Read More...

View article
Men Shop More Socially, Study Says
Ecommerce

Men Shop More Socially, Study Says

15y Kate Kaye

Men Shop More Socially, Study Says

Guys use social, shopping, and deals sites more than women to research products. Read More...

View article
Romney Co-opts Perry TV Buy with Search Ads
Marketing

Romney Co-opts Perry TV Buy with Search Ads

15y Kate Kaye

Romney Co-opts Perry TV Buy with Search Ads

Romney backs Perry's TV buy in Iowa with targeted anti-Perry search ads. Read More...

View article
Occupy Wall Street: Is Madison Avenue Listening?
Marketing

Occupy Wall Street: Is Madison Avenue Listening?

15y Anna Maria Virzi

Occupy Wall Street: Is Madison Avenue Listening?

Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Read More...

View article
7 Best Practices for Using Google's Bid-Per-Call in AdWords
Paid Search

7 Best Practices for Using Google's Bid-Per-Call in AdWords

15y Kevin Lee

7 Best Practices for Using Google's Bid-Per-Call i...

Are mobile search-initiated calls important to your business? Consider this new offering. Read More...

View article
Trick or Treat? 3 Lessons From Halloween
Analytics

Trick or Treat? 3 Lessons From Halloween

15y Jack Aaronson

Trick or Treat? 3 Lessons From Halloween

Make sure your customers aren't scared of you this Halloween. Read More...

View article
How to Bring a Magazine to Life Online
Media

How to Bring a Magazine to Life Online

15y Jeanniey Mullen

How to Bring a Magazine to Life Online

A quest to create a magazine onsite at an event to bring the excitement to the rest of the world. Read More...

View article
Let's Create Something Meaningful
Asia

Let's Create Something Meaningful

15y Brandon Cheung

Let's Create Something Meaningful

I fear we're in an age where we create more noise and less meaningful impact. Here's why. Read More...

View article
1 345 346 347 348 349 1,669