Google Mirrors Facebook's Deals Aggregation Strategy
Marketing

Google Mirrors Facebook's Deals Aggregation Strategy

15y Christopher Heine

Google Mirrors Facebook's Deals Aggregation Strate...

Hopes personalization moves sales needle for Offers. Read More...

View article
Romney Still Leads GOP Field in Online Ad Spending
Marketing

Romney Still Leads GOP Field in Online Ad Spending

15y Kate Kaye

Romney Still Leads GOP Field in Online Ad Spending

Still, Obama and the DNC are far outspending Republican presidential hopefuls. Read More...

View article
Brands Create Exec Roles For Social Media
Marketing

Brands Create Exec Roles For Social Media

15y Christopher Heine

Brands Create Exec Roles For Social Media

Newly hired marketing specialists talk integration. Read More...

View article
LinkedIn Launches in Japanese, Joins Twitter and Facebook
Asia

LinkedIn Launches in Japanese, Joins Twitter and Facebook

15y Adaline Lau

LinkedIn Launches in Japanese, Joins Twitter and F...

The social network set up a regional sales hub in Singapore in May. Read More...

View article
Back From the Dead - 3 Units You Thought Were Goners
Media

Back From the Dead - 3 Units You Thought Were Goners

15y Tessa Wegert

Back From the Dead - 3 Units You Thought Were Gone...

As media buyers, we must watch our backs and look out for those things lurking that could negatively impact our campaigns. Read More...

View article
The Best Holiday Marketing Strategy
Social

The Best Holiday Marketing Strategy

15y Sundeep Kapur

The Best Holiday Marketing Strategy

Four ideas on how to engage with your customers during the upcoming holiday season. Read More...

View article
Preparing for an Interview
Marketing

Preparing for an Interview

15y Jake Langwith

Preparing for an Interview

What can you do to get an edge over the competition? Read More

View article
Trick Questions
Analytics

Trick Questions

15y Jim Sterne

Trick Questions

Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Read More...

View article
Village Voice Media Pressured to Drop Backpage.com Adult Ads
Data insights

Village Voice Media Pressured to Drop Backpage.com Adult Ads

15y Susan Kuchinskas

Village Voice Media Pressured to Drop Backpage.com...

Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Read More...

View article
Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

15y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

View article
Bachmann's Digital Agency Worked With Rival GOP Candidate
Marketing

Bachmann's Digital Agency Worked With Rival GOP Candidate

15y Kate Kaye

Bachmann's Digital Agency Worked With Rival GOP Ca...

Bachmann's social media adviser runs a digital agency that was working simultaneously with the Roemer campaign. Read More...

View article
Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies
Marketing

Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies

15y Joan Voight

Eleven's Courtney Buechert: Speed is Currency for ...

Indie San Francisco agency and Apple agency recently took a gamble on video. Read More...

View article
DailyCandy Targets Influencers With 2 Exclusive Deals
Ecommerce

DailyCandy Targets Influencers With 2 Exclusive Deals

15y Anna Maria Virzi

DailyCandy Targets Influencers With 2 Exclusive De...

Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Read More...

View article
5 Tips to Maximize Your Corporate Social Responsibility Efforts
Social

5 Tips to Maximize Your Corporate Social Responsibility Efforts

15y Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsib...

Doing good can be good for business. Consider these approaches. Read More...

View article
They Are Not Your Customers; You Are Their Brand
Data insights

They Are Not Your Customers; You Are Their Brand

15y Amy Manus

They Are Not Your Customers; You Are Their Brand

If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....

View article
Online Service Uses Email to Convert Triers Into Buyers
Marketing

Online Service Uses Email to Convert Triers Into Buyers

15y Brian Massey

Online Service Uses Email to Convert Triers Into B...

Are you offering consumers ways to engage with your service in your emails like one startup has? Read More...

View article
What Is a Bounce?
Email

What Is a Bounce?

15y Dennis Dayman

What Is a Bounce?

Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part...

View article
Let's Get Lucky: Casinos in the Digital Space
Asia

Let's Get Lucky: Casinos in the Digital Space

15y Chris Wieners

Let's Get Lucky: Casinos in the Digital Space

Casinos must learn to adapt messages and integrate online and offline mediums to target Chinese consumers. Here's how. Read More...

View article
McDonald's #McRib Is Back on Twitter Grill
Data insights

McDonald's #McRib Is Back on Twitter Grill

15y Christopher Heine

McDonald's #McRib Is Back on Twitter Grill

Fast-food brand runs Promoted Trend while citing last year's success. Read More...

View article
Cain Has Shown Dedication to Web Video from Start
Marketing

Cain Has Shown Dedication to Web Video from Start

15y Kate Kaye

Cain Has Shown Dedication to Web Video from Start

The Herman Cain campaign may have spent as much as $175,000 this year on web video production. Read More...

View article
Ford's Social Initiative Becomes 'Badge' of Honor
Social

Ford's Social Initiative Becomes 'Badge' of Honor

15y Christopher Heine

Ford's Social Initiative Becomes 'Badge' of Honor

Badges let consumers express brand affinity on Facebook, Twitter, and other sites. Read More...

View article
BlueCava Tagged With $9.5M
Analytics

BlueCava Tagged With $9.5M

15y Susan Kuchinskas

BlueCava Tagged With $9.5M

Digital fingerprinting startup will use cash to invest in products and expand sales and marketing. Read More...

View article
Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

15y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

View article
How Facebook's Platform for Mobile Will Affect Social Commerce
Social

How Facebook's Platform for Mobile Will Affect Social Commerce

15y Janice Diner

How Facebook's Platform for Mobile Will Affect Soc...

Facebook Platform Open Graph commerce will change the shopping experience on mobile, online, and in-store. Read More...

View article
Lessons From a Real-Life 'Mad Woman'
Media

Lessons From a Real-Life 'Mad Woman'

15y Harry Gold

Lessons From a Real-Life 'Mad Woman'

Wisdom from advertising legend Jane Maas. Read More

View article
For Now, Facebook Remains an Imperfect Advertiser's Dream
Marketing

For Now, Facebook Remains an Imperfect Advertiser's Dream

15y Jeff Lerner

For Now, Facebook Remains an Imperfect Advertiser'...

A look at two issues the social site must address. Read More...

View article
Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

15y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

View article
1 346 347 348 349 350 1,669