Tribal DDB Shanghai: Giving Branding a Digital Core
Marketing

Tribal DDB Shanghai: Giving Branding a Digital Core

15y Joan Voight

Tribal DDB Shanghai: Giving Branding a Digital Cor...

Second in a series on Shanghai-based digital agencies. Read More...

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SEO + Social Media + Blogging: When Will Big Business Catch Up?
Search

SEO + Social Media + Blogging: When Will Big Business Catch Up?

15y Crispin Sheridan

SEO + Social Media + Blogging: When Will Big Busin...

Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Read More...

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Social Media Buzzwords
Marketing

Social Media Buzzwords

15y Robin Neifield

Social Media Buzzwords

These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Read More...

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Why I'm Checking Out Bing and Why You Should Too [Video]
Search

Why I'm Checking Out Bing and Why You Should Too [Video]

15y Sage Lewis

Why I'm Checking Out Bing and Why You Should Too [...

What will the Bing-Facebook partnership mean for search and a look at their unique ads. Read More...

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5 Things That All Digital Marketers Should Know About Audience Targeting
Data insights

5 Things That All Digital Marketers Should Know About Audience Targeting

15y Rob Graham

5 Things That All Digital Marketers Should Know Ab...

Best practices that will help you gain a better understanding of the targeting landscape. Read More...

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Add SMS to Your Email Program
Email

Add SMS to Your Email Program

15y Mike Hotz

Add SMS to Your Email Program

When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Read More...

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Google Wallet: Has the Payment Revolution Finally Arrived?
Media

Google Wallet: Has the Payment Revolution Finally Arrived?

15y David Hewitt

Google Wallet: Has the Payment Revolution Finally ...

Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

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Database Optimisation and Campaign Management Tactics in China
Asia

Database Optimisation and Campaign Management Tactics in China

15y Francis Kwok

Database Optimisation and Campaign Management Tact...

A guide to optimising and managing your email campaigns to grow a relevant database in China. Read More...

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Twitter Debuts Follow Button for Publisher Sites
Social

Twitter Debuts Follow Button for Publisher Sites

15y Christopher Heine

Twitter Debuts Follow Button for Publisher Sites

Brands may be the biggest winners. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

15y Jack Marshall

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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Twitter Buys Keyword Bidding Platform AdGrok
Media

Twitter Buys Keyword Bidding Platform AdGrok

15y Christopher Heine

Twitter Buys Keyword Bidding Platform AdGrok

May bolster ad targeting on micro-blogging site. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

15y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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Mitt Romney Hires Digital Director
Marketing

Mitt Romney Hires Digital Director

15y Kate Kaye

Mitt Romney Hires Digital Director

Zac Moffatt, a partner at Republican digital agency Targeted Victory, has joined the candidate’s team. Read More...

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Many Promos, One Message: Have a Cold One
Social

Many Promos, One Message: Have a Cold One

15y Lisa Lacy

Many Promos, One Message: Have a Cold One

Beer brands use diverse digital tactics to kick off the season. Read More...

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Swede Begets Swede at McCann New York
Marketing

Swede Begets Swede at McCann New York

15y Zachary Rodgers

Swede Begets Swede at McCann New York

MENY establishes little Stockholm in the Big Apple. Read More...

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Will Facebook Credits Work as a Real-World Currency?
Social

Will Facebook Credits Work as a Real-World Currency?

15y Janice Diner

Will Facebook Credits Work as a Real-World Currenc...

Facebook Credits may change how we think about using social experiences to generate revenue on and off Facebook. Read More...

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10 Ways to Improve Your Blog's Effectiveness
Actionable Analysis

10 Ways to Improve Your Blog's Effectiveness

15y Heidi Cohen

10 Ways to Improve Your Blog's Effectiveness

What I learned at BlogWorld Expo New York. Read More...

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Niche Media Planning: Ad-Supported Mobile Games
Media

Niche Media Planning: Ad-Supported Mobile Games

15y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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Disintermediation and the App Economy
Media

Disintermediation and the App Economy

15y Andrew Solmssen

Disintermediation and the App Economy

How the delivery of IP data through apps is changing how users access content. Read More...

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If You're Puerto Rican, You Must Be From Philadelphia (Maybe)
Marketing

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

15y Giovanni Rodriguez

If You're Puerto Rican, You Must Be From Philadelp...

The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Asia

Toyota Social Net Gives Voice to Customers and Cars

15y Guest

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
Asia

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

15y Andy Radovic

Galapagos Goes Mainstream – A Perspective on Mobil...

With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

15y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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How Brands Helped Zynga Get to IPO Chatter
Social

How Brands Helped Zynga Get to IPO Chatter

15y Christopher Heine

How Brands Helped Zynga Get to IPO Chatter

In-game campaign spending ranges from $100,000 to $1 million. Read More...

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Tim Pawlenty Tests Facebook Sponsored Stories
Marketing

Tim Pawlenty Tests Facebook Sponsored Stories

15y Kate Kaye

Tim Pawlenty Tests Facebook Sponsored Stories

Ads ensure candidate posts are shown to likers. Read More...

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The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, JetBlue, Home Depo...

A look at some creative display ads from around the web last week. Read More...

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History Channel Reenlists With Microsoft Xbox for Civil War Special
Media

History Channel Reenlists With Microsoft Xbox for Civil War Special

15y Kate Kaye

History Channel Reenlists With Microsoft Xbox for ...

Channel uses media platform to spur tune-ins for Memorial Day broadcast. Read More...

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