Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter
Social

Coca-Cola, Pillsbury Embrace Organic Trends - and Risks - on Twitter

16y Kate Kaye

Coca-Cola, Pillsbury Embrace Organic Trends - and ...

Organic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...

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Facebook's Footprint Grows on External Sites
Social

Facebook's Footprint Grows on External Sites

16y Christopher Heine

Facebook's Footprint Grows on External Sites

Social giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins. Read More...

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Firms Working on Standards for Real-Time Bidding
Display Advertising

Firms Working on Standards for Real-Time Bidding

16y Jack Marshall

Firms Working on Standards for Real-Time Bidding

Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...

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IAB's Rothenberg Named Time Inc. Chief Digital Officer
Display Advertising

IAB's Rothenberg Named Time Inc. Chief Digital Officer

16y Zachary Rodgers

IAB's Rothenberg Named Time Inc. Chief Digital Off...

Randy Rothenberg leaves at a crucial time for the trade body, as it confronts a critical challenge to self-regulation. Read More...

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Use Social Media to Celebrate Your Customers, Followers, and Lurkers
Actionable Analysis

Use Social Media to Celebrate Your Customers, Followers, and Lurkers

16y Heidi Cohen

Use Social Media to Celebrate Your Customers, Foll...

13 ways to spread holiday cheer to expand your social network. Read More...

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Care About Do-Not-Track? Help Us Submit Comments to the FTC
Data insights

Care About Do-Not-Track? Help Us Submit Comments to the FTC

16y Zachary Rodgers

Care About Do-Not-Track? Help Us Submit Comments t...

Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...

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Do-Not-Track: What's Your Call to Action?
Marketing

Do-Not-Track: What's Your Call to Action?

16y Anna Maria Virzi

Do-Not-Track: What's Your Call to Action?

Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...

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Google Webmaster Tools 101
Search

Google Webmaster Tools 101

16y Ron Jones

Google Webmaster Tools 101

A look at six main features provided by these free tools to make your site more search engine friendly. Read More...

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A Love Letter to Groupon
Email

A Love Letter to Groupon

16y Jeanne Jennings

A Love Letter to Groupon

So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Read More...

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Q&A With John Montgomery, GroupM Interaction COO
Data insights

Q&A With John Montgomery, GroupM Interaction COO

16y Jack Marshall

Q&A With John Montgomery, GroupM Interaction C...

The FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...

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T-Mobile Scores Another Flashmob Video Hit
Media

T-Mobile Scores Another Flashmob Video Hit

16y Susan Kuchinskas

T-Mobile Scores Another Flashmob Video Hit

"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Read More...

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IAB Aims to Prevent Government Intrusion Overseas
Data insights

IAB Aims to Prevent Government Intrusion Overseas

16y Kate Kaye

IAB Aims to Prevent Government Intrusion Overseas

Promotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...

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Google AdWords Rules
Paid Search

Google AdWords Rules

16y Kevin Lee

Google AdWords Rules

And 10 other reasons to revisit your search campaign. Read More

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Let Sales and Customer Support Actually Fix Problems
Analytics

Let Sales and Customer Support Actually Fix Problems

16y Jack Aaronson

Let Sales and Customer Support Actually Fix Proble...

It's time to give your marketing and customer service departments the tools they need to affect the changes they are trying to sell. Read More...

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VivaKi and GroupM Take Active Role in Privacy Self-Regulation
Data insights

VivaKi and GroupM Take Active Role in Privacy Self-Regulation

16y Kate Kaye

VivaKi and GroupM Take Active Role in Privacy Self...

Implementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...

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How to Deliver an Engaging Mobile Campaign
Asia

How to Deliver an Engaging Mobile Campaign

16y Joshua Maa

How to Deliver an Engaging Mobile Campaign

We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...

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Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Asia

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

16y Ashok Lalla

Digital Marketing Trends: The Good, Bad, and Ugly ...

A roundup of leading digital trends that stood out in 2010. Read More...

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Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales
Social

Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales

16y Douglas Quenqua

Groupon Poaches Yahoo Ad Exec as First Head of Nat...

Brown will develop national accounts at Groupon. Read More...

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Courting Customer Disclosure
Analytics

Courting Customer Disclosure

16y Jim Sterne

Courting Customer Disclosure

The seven-level process of giving control to your customers. Read More...

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Why Marketing Should No Longer Be Just a Creative Exercise
Marketing

Why Marketing Should No Longer Be Just a Creative Exercise

16y Augustine Fou

Why Marketing Should No Longer Be Just a Creative ...

Why marketers must think about innovating - and not just in marketing. Read More...

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Marketers Use Facebook for Reindeer Games
Media

Marketers Use Facebook for Reindeer Games

16y Tessa Wegert

Marketers Use Facebook for Reindeer Games

This holiday season, companies are aiming their digital advertising efforts at online games. Read More...

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Click-to-Open Ratio and Its Shortcomings
Email

Click-to-Open Ratio and Its Shortcomings

16y Derek Harding

Click-to-Open Ratio and Its Shortcomings

Is click-through rate a better success metric for e-mail marketing campaigns? Read More...

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Dell's Social Media Listening Command Center: A Breakdown
Actionable Analysis

Dell's Social Media Listening Command Center: A Breakdown

16y Christopher Heine

Dell's Social Media Listening Command Center: A Br...

Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...

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Lance Armstrong's Twitter Powers Aid Radio Shack
Social

Lance Armstrong's Twitter Powers Aid Radio Shack

16y Jack Marshall

Lance Armstrong's Twitter Powers Aid Radio Shack

Brand says a recent Twitter campaign generated 100,000 impressions through a Lance Armstrong tweet. Read More...

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Six Percent of U.S. Adults Use Twitter, Pew Research Suggests
Audience

Six Percent of U.S. Adults Use Twitter, Pew Research Suggests

16y Jack Marshall

Six Percent of U.S. Adults Use Twitter, Pew Resear...

African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...

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Twitter Apps Unite for Holiday Charity Campaign
Marketing

Twitter Apps Unite for Holiday Charity Campaign

16y Douglas Quenqua

Twitter Apps Unite for Holiday Charity Campaign

Effort will turn display ad units on Twitter apps into charitable calls to action. Read More...

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Neil Ashe to Step Down as President, CBS Interactive
Marketing

Neil Ashe to Step Down as President, CBS Interactive

16y Zachary Rodgers

Neil Ashe to Step Down as President, CBS Interacti...

Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year. Read More...

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