After eight years, a trade association for search marketers is growing up into a very smart and knowledgeable organization that actually gets things d...
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View articleAcquisition is Break's first major expansion into editorial gaming sites. Read More...
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View articleYahoo is testing new search ad targeting and placements on its search site. Read More...
View articleCEO's departure follows few decisive measures to reposition MySpace as an entertainment portal. Read More...
View articleMicrosoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise. Read More...
View articleApple's taking on Google. Facebook and Google are sparring. Media brands on the sidelines must get aggressive - or get marginalized. Read More...
View articleKnow your audience and where they are learning about your business. First in a two-part series. Read More...
View articleThe vast majority of advertisers embraced social media this year to give audiences a preview of their Super Bowl ad. Read More...
View articleRecent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Read More...
View articleThe interactive agency's top media exec had handled strategy for CapitalOne, Victoria's Secret, and others. Read More...
View articleHomeAway and E*Trade parlay expensive TV spots into "fans" and "followers." Read More...
View articleThe site is testing in-stream audio ads through a partnership with online radio ad network TargetSpot, hoping not to alienate users. Read More...
View articleDeal is latest in a string of agreements Microsoft has struck with holding companies. Read More...
View articleWhy you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance. Read...
View articleThe rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board? Read More...
View articleTake the time to understand the right kind of "field of dreams" to build for your target audience. Read More...
View articleWhile predictive targeting is not an exact science, it still holds potential for marketers. Read More...
View articleJanuary's top U.S. search terms by search volume from Hitwise. Read More...
View articleView a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in...
View articleSponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. Read More...
View articleHas Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. Read More...
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