Twitter will see more exposure on Yahoo's content sites, communication tools, and search results pages. Read More...
View articleFor a brand that has yet to open a Twitter account, IHOP has enjoyed an impressive presence on the micro-blogging network this week. Read More...
View articleMillennial Media believes improved analytics for app developers and publishers will lead to stickier applications and ad inventory for advertisers. Re...
View articleUnlike in the U.S., fundraising is not a major component of election campaigns in the U.K., and that is reflected in how they operate online. Read Mor...
View articleNew platform seeks to aggregate audiences across several online gaming experiences. Read More...
View articleAgency execs present a detailed case for more user choice in video ads. Read More...
View articleSpeakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms. Read More...
View articleFacebook continues to dominate searches for online communities, according to data from Experian Hitwise. Read More...
View articleDiscover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Read More...
View articleHere are some practical steps to create a successful participation chain, which will help you build long-term engagement with your customers. Read Mor...
View articleIf you want to scoop up image search traffic you need to create detailed, informative file names, image alt tags, and informative anchor text, and a c...
View articleOpportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a ...
View articleNo landmark changes, but publisher product is now more tightly integrated with DoubleClick Ad Exchange. Read More...
View articleLondon-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking. Read More...
View articleVicks, Ford, and McDonald's among the brands soaking up attention on those sites. Read More...
View articleDigital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Read More...
View articleDid you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If you didn't, here are some good examples to f...
View articleA look at what marketers can learn about social media marketing from the 2010 Olympic Games. Read More...
View articleGet a sneak peak at what to expect at the "Advanced B2B Search Marketing" session at SES New York in March. Read More...
View articleA Houston dessert chain saw clear benefits after engaging customers on Facebook. Read More...
View articleInformational advertising helps brands explain complex, confusing, or controversial issues. Here are four examples. Read More...
View articleTarget your desired customer with greater precision using real-time bidding and demand side platform optimization. Read More...
View articleA look at the veterans of search engine marketing who served on the SEMPO board of directors and the current slate of nominees. Read More...
View articleCo-founder Daniel Dreymann plans to reassume CEO title. Read More...
View articleU.S. Department of Justice and European Commission finally give the go-ahead. Read More...
View articleSalzman will consolidate management of the company's extensive display media sales teams in the U.S., Canada, and Latin America. Read More...
View articleResearch firm reports burgeoning social site now only trails Google. Read More...
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