Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleProviding your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to imp...
View articleWith the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleThe mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Those...
View articleIf Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...
View articleOne of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...
View articleThe way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
View articleThe summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleOne of the major hallmarks of digital marketing is how fast it moves. Facebook got to 500 million users in under six years; Snapchat’s video views are...
View articleA responsive website is not a mobile strategy. There have been lots of recent articles on mobile and more and more of us are getting on-board but how...
View articleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for ...
View articleDigital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleFor those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regi...
View articleThe recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...
View articleTesting with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...
View articleIn a fast-paced society where consumers want things yesterday, there are several factors within the online checkout experience that can cause frustrat...
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleThere's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...
View articleIt goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...
View articleAs Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...
View articleMobile has proven itself to be a permanent fixture that "the year of mobile" no longer applies. Here are four less-established, emerging trends to loo...
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