British lingerie maker Agent Provocateur, through agency StrawberryFrog, uses Twitter in tandem with a blog, Facebook, and timely Web video in a socia...
View articleThe expansion aims to provide regionally relevant content to WSJ's international audiences, while helping to attract revenues from local advertisers. ...
View articleOddcast creates a viral campaign for Disney's Surrogate; Ziff Davis Enterprise CFO heads to TMP; Brian McAndrews joins Clearwire's board. Read More...
View articleA "social TV player," offered by video site Hulu.com and SplashCast, stands to redefine social network advertising and the way marketers perceive it. ...
View articleWhy double opt-in, once a best practice, no longer makes sense in e-mail marketing. Read More...
View articleA look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Read More...
View articleE-mail marketing offers a low-cost, easy way for local businesses to reach out to customers. Read More...
View articleTwitter may begin charging brands and other commercial users for premium features such as identity verification, as Marketing Magazine and a gaggle of...
View articlePaves way for more reach in SMS ads by offering APIs to publishers, mobile operators and SMS aggregators. Read More...
View article1Cast app for G1 follows Web player and iPhone app. Infinity, BP and Chilis are advertisers. Read More...
View articleGrey Television taps Backchannelmedia to bring interactive ads to about 7 million homes. Read More...
View article[sub] MRM Worldwide gets an account for dog food; Starwood renews its media account with Razorfish, and TBWAChiatDay New York promotes Jamie Gallo. Re...
View articleMoms spend nearly $1.6 trillion annually. How are you targeting these super-consumers? Read More...
View articleA major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising...
View articleA look at three e-mail campaign approaches based on content relevance. Read More...
View articleIn an exercise using RANKS.NL, learn which keyword density elements help optimize a Web page for the three major search engines. Third in a series. Re...
View articleWhen Google announced the closure of its print ads program last month , the company swore it's still committed to helping print rags monetize their on...
View articleKent Ertugrul, CEO of ISP-level behavioral targeting outfit Phorm, expects U.K Read More...
View articleDespite falling ad revenues in Europe and the U.S Read More...
View articleInvestment of $5.6 million follows listings deal with Facebook. Read More...
View articleSeven blogs take part in a sponsorship program meant to encourage mid-day work breaks. Read More...
View articleBig Fuel names its first executive creative director; former AOL exec joins Pandora. Read More...
View articleBrand content distribution strategies have become more sophisticated. Know your options. Read More...
View articleIs your business merely looking at Web site performance data, or is it using the data to drive insight? Read More...
View articleThe e-commerce site makes a game-changing move into online games. Read More...
View articleThe Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing. Read More...
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