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View articleThis post was written by Jack Marshall As it continues to scoff everything in sight, WPP(acman) today acquired a controlling stake in Italian interact...
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View articleWhy marketers should take time to classify their keywords into buckets along the continuum from brand to generic. Read More...
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View articleThe next few years will be much more interesting than the past 10 or 15. We'll see real evolution and progress, provided we step out of the Stone Age....
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View articleRestructuring follows months of cost-cutting moves that aimed to address falling ad revenue. Read More...
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View articleEuro RSCG 4D Impact names experiential marketing exec; Scott Moore returns to Microsoft; Pontiflex garners nonprofit clients Read More...
View articleIf promotion across offline and online platforms increases advertiser exposure, doesn't it stand to reason that the same rule applies to strictly digi...
View articleLike Cardinals fans, mobile marketers will have to wait until next year to win the big game. Read More...
View articlePut yourself in your customer's seat before you send out another e-mail, update your Web site, or engage in social media. Read More...
View articleMarketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Read Mo...
View articleProbable Senator from Minnesota, Al Franken, has yet to take his seat as an election recount drags on Read More...
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