Is this end of e-mail? Or just the next step in its evolution? Read More
View articleTen tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash. Read More...
View articleHow testing and targeting online marketing campaigns can drive better results. First in a two-part series. Read More...
View articleBy ensuring that search and e-mail activities are well timed and coordinated, online marketers can more efficiently acquire and retain customers. Read...
View articleHulu is staging its own Super Bowl coverage as a companion to broadcast partner NBC Read More...
View articleEmail is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you sho...
View articleAcross-the-board cuts hit 2.7 percent of North American staff at all units, seniority levels, and accounts. Read More...
View articleThe company eliminated positions in an effort to reduce redundancies and streamline its product teams. The firm plans to hire sales and marketing staf...
View articleDigital agency signals shift to branded entertainment. Read More...
View articleMKTG expands duties for Charlie Horsey; Derek Mabie joins Moosylvania; Digg hires Yahoo's Tom Shin. Read More...
View articleHow to use recency, frequency, and monetary value to rank customers and drive better results. Read More...
View articleToo many senior managers fail to understand how Google and auction-driven media marketplaces work. And that could spell trouble. Read More...
View articleTwitter has demonstrated value for companies with something to say and an eagerness to engage Read More...
View articleWPP's $25 million investment could further establish Omniture's foothold among existing and new agency partners and ad clients. Read More...
View articleThree-year-old AdaptiveAds has offices in California and India. Read More...
View articleSearch ad spending in the U.K. increased 11 percent, according to Efficient Frontier's Q4 2008 Search Engine Performance Report Read More...
View articleDigital media execs at a panel this week discussed integration, data usage, and the pros and cons of targeting technologies. Read More...
View articleNew York City Ballet selects digital agency of record; Nissan's 370Z gets starring role in six-part Webisode. Read More...
View articleFlagging a new twist on an old scam and decoding mystery text in spam. Read More...
View articleA look at three emerging audience measurement services and their offerings. Read More...
View articleOnline marketers must offer a convincing answer that's part of their marketing message. Three pitfalls to avoid. Read More...
View articleCuts will occur in units that don't directly support its Platform A, MediaGlow, and People Networks divisions. Read More...
View articleWe all know the dire straits the newspaper industry is in Read More...
View articleTwo efforts to create ad standards for video may seem to be at cross-purposes, but that's not the case, say the parties involved. Read More...
View articleFirst advertisers to try the format are Papa John's and Careerbuilder, which will use it to support its Super Bowl advertising. Read More...
View articleTribal DDB names MD, ECD in Chicago; Hearst Digital launches "fragrance finder" for Michael Edwards; Tribal Fusion hires VP of strategic development. ...
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