All digital marketers should keep the following four social media terms in their vocabulary. Read More...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleContent is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleBrands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...
View articleFew marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleWhen it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...
View articleIn this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleOne overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleWhether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to e...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
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