Can Big Brands Own "It"?
Search

Can Big Brands Own "It"?

20y P.J. Fusco

Can Big Brands Own "It"?

Can major brands own their category in unbranded search results? Read More...

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Search and Behavioral Targeting: The Coming Storm
Data insights

Search and Behavioral Targeting: The Coming Storm

20y Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm

There's a lot more to search and behavioral targeting than you might think. Read More...

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Just Let Go
Marketing

Just Let Go

20y Dave Evans

Just Let Go

Letting customers do your marketing for you. Read More

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Questions for Seth Goldstein
Media

Questions for Seth Goldstein

20y Zachary Rodgers

Questions for Seth Goldstein

Root tightens its focus on providing a transparent lead exchange, but Goldstein says the more utopian vision of empowering users to own their data is ...

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Consumers Procrastinate Online Holiday Shopping
Audience

Consumers Procrastinate Online Holiday Shopping

20y Enid Burns

Consumers Procrastinate Online Holiday Shopping

The holiday shopping season is expected to run directly up to Christmas with online shoppers buying past the ground ship cutoffs. Read More...

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Election '06: MySpace/YouTube Effect on NJ Races
Media

Election '06: MySpace/YouTube Effect on NJ Races

20y Kate Kaye

Election '06: MySpace/YouTube Effect on NJ Races

A quick video clip featuring Republican NJ Senate candidate Tom Kean ducking away from an Iraq soldier's mom has been viewed over 43,000 times on YouT...

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vMix Powers San Diego Site's CGM Video
Media

vMix Powers San Diego Site's CGM Video

20y Kate Kaye

vMix Powers San Diego Site's CGM Video

CGM video tech firm vMix is powering a new user-generated video section on Tribune's San Diego CW 5 site Read More...

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Please Register for ClickZ's E-mail Conference!
Media

Please Register for ClickZ's E-mail Conference!

20y Rebecca Lieb

Please Register for ClickZ's E-mail Conference!

Four years ago, ClickZ launched a series of truly groundbreaking e-mail conferences Read More...

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Cause-Related E-mail Address
Media

Cause-Related E-mail Address

20y Rebecca Lieb

Cause-Related E-mail Address

Portal BreastCancerAwareness.com is offering their domain name as an e-mail address and a fundraising channel. For $20 per year, users can get a perso...

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Helium Elevates Best Rated Content, Shares Ad Dollars
Media

Helium Elevates Best Rated Content, Shares Ad Dollars

20y Kevin Newcomb

Helium Elevates Best Rated Content, Shares Ad Doll...

The reference site addresses content quality through a peer review process. Read More...

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ExpoTV Launches Video Product Reviews
Media

ExpoTV Launches Video Product Reviews

20y Kevin Newcomb

ExpoTV Launches Video Product Reviews

Users create and rate the content, and top producers will share in ad revenues. Read More...

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The End of Lazy Marketing
Marketing

The End of Lazy Marketing

20y Mark Kingdon

The End of Lazy Marketing

Meeting, and measuring, the era of engagement. Read More

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Web Analytics: Are People on Your Team Accountable?
Analytics

Web Analytics: Are People on Your Team Accountable?

20y Jason Burby

Web Analytics: Are People on Your Team Accountable...

Where Web metrics meet accountability. Read More...

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Field Report: Analytics & Advertisers
Media

Field Report: Analytics & Advertisers

20y Hollis Thomases

Field Report: Analytics & Advertisers

Everyone would benefit if ad reports and Web analytics reports were better paired and analyzed. Read More...

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Google to Buy YouTube for $1.65B
Media

Google to Buy YouTube for $1.65B

20y Zachary Rodgers

Google to Buy YouTube for $1.65B

Search meets video sharing in one of the biggest, most buzzed about digital media acquisitions in recent memory. Read More...

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YouTube, Google Secure Video Distribution Deals with Major Studios
Media

YouTube, Google Secure Video Distribution Deals with Major Studios

20y Kate Kaye

YouTube, Google Secure Video Distribution Deals wi...

Two companies rumored to be in acquisition talks sign a slew of distribution deals for produced video content. Read More...

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AOL's "Gold Rush" Struggling to Build Traffic, Buzz?
Media

AOL's "Gold Rush" Struggling to Build Traffic, Buzz?

20y Zachary Rodgers

AOL's "Gold Rush" Struggling to Build Traffic, Buz...

Post updated (see below) While it's hard to put my finger on the reason, I’m not surprised to learn AOL online reality show "Gold Rush" may be having ...

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Dyson: Advertisers to Blame for Spyware Problem
Media

Dyson: Advertisers to Blame for Spyware Problem

20y Kate Kaye

Dyson: Advertisers to Blame for Spyware Problem

When researching my piece on Ben Edelman's recent paper taking TRUSTe to task, I requested an interview with Esther Dyson, who was involved with TRUST...

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Microsoft Adds Pay-Per-Call Ads to Mobile Search
Media

Microsoft Adds Pay-Per-Call Ads to Mobile Search

20y Kevin Newcomb

Microsoft Adds Pay-Per-Call Ads to Mobile Search

A deal with Ingenio will bring sponsored links to Windows Live Search for mobile. Read More...

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Gubernatorial Candidates Get in Web State of Mind
Marketing

Gubernatorial Candidates Get in Web State of Mind

20y Kate Kaye

Gubernatorial Candidates Get in Web State of Mind

Candidates for Governor in Colorado, Michigan, Texas and elsewhere are running Web ad campaigns to push their messages. Read More...

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Benchmarks: Tips for Using Them Effectively
Email

Benchmarks: Tips for Using Them Effectively

20y Jeanne Jennings

Benchmarks: Tips for Using Them Effectively

How to use benchmarks in e-mail marketing -- and how not to use them. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 1
Search

Shopping Search Has a New User-Friendly Interface, Part 1

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Part one of a three-part series. Read More...

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The New Vertical Search
Marketing

The New Vertical Search

20y Gary Stein

The New Vertical Search

Instead of searching the "now," search the yet-to-be. Farecast uses data to generate both understanding and deeper value. Read More...

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In-Banner Video Advertising
Marketing

In-Banner Video Advertising

20y Jeremy Lockhorn

In-Banner Video Advertising

Interesting innovations and experiments in in-banner video advertising. Read More...

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IYP Searches Grow In Local Category
Media

IYP Searches Grow In Local Category

20y Enid Burns

IYP Searches Grow In Local Category

Internet Yellow Pages searches saw 46 percent growth since last year, as local search across the Web grew by 43 percent. Read More...

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Forrester to Marketers: Let Age Define Your Buy
Media

Forrester to Marketers: Let Age Define Your Buy

20y Kevin Newcomb

Forrester to Marketers: Let Age Define Your Buy

A Forrester Research study finds that generations of users show significant differences in media consumption and response to various forms of marketin...

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BK Cooks Up Branded Xbox Titles
Media

BK Cooks Up Branded Xbox Titles

20y Enid Burns

BK Cooks Up Branded Xbox Titles

Burger King plans to offer three Xbox games to restaurant customers, and eventually to put five million units in the hands of gamers of all ages. Read...

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