The View from My Laptop
Email

The View from My Laptop

20y Karen Gedney

The View from My Laptop

The fact that Outlook 2003 blocks images is yesterday's news. So why are so many of today's e-mails still full of images -- and completely unreadable ...

View article
Microsoft Upgrades Live Search Offerings
Search

Microsoft Upgrades Live Search Offerings

20y Chris Sherman

Microsoft Upgrades Live Search Offerings

Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. R...

View article
Kohl's Gets 'Flushed Away'
Media

Kohl's Gets 'Flushed Away'

20y Enid Burns

Kohl's Gets 'Flushed Away'

Animated films are a hot license for video game publishers, but are usually off-limits to advertisers and marketers wanting to buy in on the brand Rea...

View article
WSJ's Utterly Oxymoronic Take On Pre-Roll Ads
Media

WSJ's Utterly Oxymoronic Take On Pre-Roll Ads

20y Rebecca Lieb

WSJ's Utterly Oxymoronic Take On Pre-Roll Ads

In a none-too-enlightening piece examining the pre-roll conundrum in video advertising, The Wall Street Journal ( subscription required ) makes a stat...

View article
Welcome to the Workin' Web: Crazy Jobs Classifieds Space
Media

Welcome to the Workin' Web: Crazy Jobs Classifieds Space

20y Kate Kaye

Welcome to the Workin' Web: Crazy Jobs Classifieds...

A couple recent ventures show the online jobs classifieds space is still zigging as it zags Read More...

View article
Focalyst Forum: The Fogies are Online
Media

Focalyst Forum: The Fogies are Online

20y Enid Burns

Focalyst Forum: The Fogies are Online

Boomers are spending loads of time online these days, what with an increase in broadband connections and new sites and even social networks explicitly...

View article
SEMPO Needs Data Donors
Media

SEMPO Needs Data Donors

20y Enid Burns

SEMPO Needs Data Donors

As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is...

View article
NetRatings Continues to Enforce Patents
Media

NetRatings Continues to Enforce Patents

20y Matthew G. Nelson

NetRatings Continues to Enforce Patents

Web analytics provider Coremetrics became the fifth company to settle a patent infringement suit filed in May by online research firm NetRatings. Core...

View article
Help Make Corporate Blogging a Less Mushy Prospect
Media

Help Make Corporate Blogging a Less Mushy Prospect

20y Zachary Rodgers

Help Make Corporate Blogging a Less Mushy Prospect

Forrester's Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help Read More...

View article
Start-up Plans to Streamline Classified Ad Creation
Media

Start-up Plans to Streamline Classified Ad Creation

20y Ryan Naraine

Start-up Plans to Streamline Classified Ad Creatio...

As big players vie for dominance in the online classifieds space, vFlyer aims to make the process easier for sellers. Read More...

View article
Blogs Suffer in Poll On Preferred News Sources
Media

Blogs Suffer in Poll On Preferred News Sources

20y Enid Burns

Blogs Suffer in Poll On Preferred News Sources

Traditional media rank higher than the Internet and blogs as sources of urgent breaking news, while people go to emerging media for entertainment news...

View article
Google Pretties Up for Madison Avenue
Media

Google Pretties Up for Madison Avenue

20y Zachary Rodgers

Google Pretties Up for Madison Avenue

The search giant takes the C train down to Chelsea. Read More...

View article
Tribal Offers Roadblock Alternative
Media

Tribal Offers Roadblock Alternative

20y Enid Burns

Tribal Offers Roadblock Alternative

Ad network Tribal Fusion creates its version of a roadblock ad unit to offer its clients greater reach. Read More...

View article
Time for a New Model: Listening-Centered Marketing
Marketing

Time for a New Model: Listening-Centered Marketing

20y Pete Blackshaw

Time for a New Model: Listening-Centered Marketing

Brands must figure out how to dance in the zone of tension between marketer and consumer interest. Read More...

View article
Data's Messy -- Get Over It
Analytics

Data's Messy -- Get Over It

20y Neil Mason

Data's Messy -- Get Over It

Data's flowing in from Web analytics systems, search engine marketing, ad-server reports, and affiliates. How do you cope? Read More...

View article
American Express' Media Meshing
Media

American Express' Media Meshing

20y Pete Lerma

American Express' Media Meshing

Driving viewers from TV to the Web, and back again. Read More

View article
Blogs Suffer in Poll On Preferred News Sources
Audience

Blogs Suffer in Poll On Preferred News Sources

20y Enid Burns

Blogs Suffer in Poll On Preferred News Sources

Traditional media rank higher than the Internet and blogs as sources of urgent breaking news, while people go to emerging media for entertainment news...

View article
Google's New New York Office
Media

Google's New New York Office

20y Rebecca Lieb

Google's New New York Office

Google moved into stylish, cavernous, and very Google-y new digs in New York this morning Read More...

View article
Interested in an "SEM Scholarship"?
Media

Interested in an "SEM Scholarship"?

20y Kate Kaye

Interested in an "SEM Scholarship"?

Have you got tips, tricks, or secret tactics to share about search engine optimization, pay-per-click advertising or social media optimization? Submit...

View article
Ask Upgrades Sponsored Listings
Media

Ask Upgrades Sponsored Listings

20y Kevin Newcomb

Ask Upgrades Sponsored Listings

New tools improve management of larger campaigns, and premium inventory has been added across several IAC sites. Read More...

View article
Execs & Accounts for October 2, 2006
Media

Execs & Accounts for October 2, 2006

20y Kevin Newcomb

Execs & Accounts for October 2, 2006

NetShelter names Zuech director of sales; PopWorx to launch Russian vodka SV Supreme; iREIT names Marchex's Snyder to COO Read More...

View article
Newspaper Self-Help Guide Aims to Shake Up Old Habits
Media

Newspaper Self-Help Guide Aims to Shake Up Old Habits

20y Kate Kaye

Newspaper Self-Help Guide Aims to Shake Up Old Hab...

A new report, one year in the making, recommends paper publishers shift both content and ad models to compete. Read More...

View article
Facebook Adds New Targeted Ad Unit
Media

Facebook Adds New Targeted Ad Unit

20y Kevin Newcomb

Facebook Adds New Targeted Ad Unit

Facebook is adding a new targeted display ad unit to member home pages, joining existing display and text ads shown on other areas of the site. Read M...

View article
Institutional Marketing 101
Marketing

Institutional Marketing 101

20y Sean Carton

Institutional Marketing 101

Is it possible to get more by giving more away? Read More

View article
Lies, Lies, and LSI
Search

Lies, Lies, and LSI

20y Mike Grehan

Lies, Lies, and LSI

Should SEOs lose sleep over latent semantic indexing? Read More

View article
Online Lead Gen and Click Fraud: Help or Hurt?
Marketing

Online Lead Gen and Click Fraud: Help or Hurt?

20y Dan Felter

Online Lead Gen and Click Fraud: Help or Hurt?

Click fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Read More...

View article
Social Networking for the IT Set: Will Marketers Bite?
Media

Social Networking for the IT Set: Will Marketers Bite?

20y Kate Kaye

Social Networking for the IT Set: Will Marketers B...

More and more B-to-B tech sites are facilitating user-generated content and offering social networking tools to help advertisers reach niche IT pros, ...

View article
1 830 831 832 833 834 1,669