Campaigns for Universal’s Black Dahlia, CVS and Bud Light are part of the newspaper publisher’s broader efforts to garner national ad dollars. Read Mo...
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View articleDespite their digital media focus, speakers at two Advertising Week events stressed the importance of television in the ad mix. Read More...
View articleAccording to eMarketer, online ad spending will grow 26.8 percent this year to $15.9 billion, putting it on pace to overtake radio by 2008. Read More...
View articleExecutives claim a new listening service will help marketers treat social media as a channel like any other. Read More...
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View articleMass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Read More...
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View articlePiggybacking can be a smart way to ensure just a little more bang for the buck. But a lot depends on the actual ad campaign. Read More...
View articleVideoEgg's new ad network launches with user-generated video and several social media site partners, including Dogster and Bebo. Read More...
View articleFamilies embrace technology as a means to stay in better contact. Read More...
View articleAdvertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com Read Mor...
View articleRishad Tobaccowala, CEO of Denuo, said this morning there's no such thing as long-term media planning anymore Read More...
View articleToday Revenue Science announced it will enable behavioral ad targeting across all of Gannett’s paper and local TV station sites, including USAToday.co...
View articleMickey D's has teamed with Akoo to launch the francise's first m-Venue platform in a mall outside Chicago Read More...
View articleMaybe it's just an early Monday morning thing, but sitting at the IAB's MIXX event, I can't help but think that the logo and overall visual identity :...
View articleThe Interactive Advertising Bureau and PricewaterhouseCoopers say marketers are still growing their digital spend like gangbusters. Read More...
View articleNew ad strategy aims to bring together multiple ad products in a unified offering. Read More...
View articleAmanda Congdon and Ze Frank score separate sponsorship deals with Ford Motor Company and GoDaddy.com, respectively. Read More...
View articleA study of e-commerce sites during the first eight months of 2006 shows paid search has only a slight edge over organic when it comes to conversions. ...
View articleSelling by impression has a much higher yield online, but the networks have yet to figure that out. Read More...
View articleWhy the Web site user experience matters as much to search engines as it does to actual users. Read More...
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