How the Hyphen Makes a Huge Difference
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How the Hyphen Makes a Huge Difference

20y Jeanniey Mullen

How the Hyphen Makes a Huge Difference

You say Read More

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Shoppers Seek Web 2.0 E-Commerce
Audience

Shoppers Seek Web 2.0 E-Commerce

20y Enid Burns

Shoppers Seek Web 2.0 E-Commerce

Online shopping shows improvement with Web 2.0 features that allow consumers to glean more information and flexibility. Read More...

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Election '06: Candidate Sites Matter in Tight VA Senate Race
Media

Election '06: Candidate Sites Matter in Tight VA Senate Race

20y Kate Kaye

Election '06: Candidate Sites Matter in Tight VA S...

I just heard a report on NPR's All Things Considered during which Robert Siegel spoke with residents of the booming Virginia county of Loudoun, where,...

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A Big Week for RSS Marketing
Media

A Big Week for RSS Marketing

20y Zachary Rodgers

A Big Week for RSS Marketing

The following post was written by Ryan Naraine: A flurry of RSS marketing announcements crossed the wires this week, including the launch of a new ad-...

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Ad Council's 'Generous Nation' Campaign Has Hefty Online Piece
Media

Ad Council's 'Generous Nation' Campaign Has Hefty Online Piece

20y Zachary Rodgers

Ad Council's 'Generous Nation' Campaign Has Hefty ...

Ad Council launched its philanthropy-focused "Generous Nation" campaign this week, and the effort includes an Internet media buy and Web site at DontA...

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ESPN Mobile Takes a Long Walk Off a Short Dock
Media

ESPN Mobile Takes a Long Walk Off a Short Dock

20y Zachary Rodgers

ESPN Mobile Takes a Long Walk Off a Short Dock

Whispers of trouble at ESPN's fledgling MVNO have in recent day s grown to a roar, and now it's official: The company will shut down the service by th...

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AdCenter Advertisers Like Returns, Want More
Media

AdCenter Advertisers Like Returns, Want More

20y Kevin Newcomb

AdCenter Advertisers Like Returns, Want More

Advertisers using Microsoft's adCenter are happy with the results they're seeing, but are getting impatient for more traffic. Read More...

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Advertising Week: Trying to Interact
Marketing

Advertising Week: Trying to Interact

20y Rebecca Lieb

Advertising Week: Trying to Interact

Everyone's online now. That's no excuse for dumbing down the Web. Read More...

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Social Networking and Social Search in PPC
Paid Search

Social Networking and Social Search in PPC

20y Kevin Lee

Social Networking and Social Search in PPC

Search traffic gets a little more social. What does that mean when you're paying for it? Read More...

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Satellite Radio and Listening to Personas, Part 2
Analytics

Satellite Radio and Listening to Personas, Part 2

20y Bryan Eisenberg

Satellite Radio and Listening to Personas, Part 2

Piles of money don't necessarily buy business (or marketing) effectiveness. Last of a series. Read More...

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Epsilon Drops DiGuido, Restructures
Media

Epsilon Drops DiGuido, Restructures

20y Kate Kaye

Epsilon Drops DiGuido, Restructures

Amid rumors, Epsilon confirms Interactive President and CEO Al DiGuido is no longer with the company; three other unnamed staffers have also departed....

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The Dimensionality of Nothing
Media

The Dimensionality of Nothing

20y Dorian Sweet

The Dimensionality of Nothing

If no one uses a rich media ad, does it exist? Read More

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The Deadly Duo: Spam and Viruses, August 2006
Data insights

The Deadly Duo: Spam and Viruses, August 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, August 2006

Spammers go back to their old tricks and send spam messages embedded in Word and HTML documents. Read More...

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Election '06: YouTube's Still Got Political Video Upperhand
Media

Election '06: YouTube's Still Got Political Video Upperhand

20y Kate Kaye

Election '06: YouTube's Still Got Political Video ...

Any political candidate with a clue is using YouTube as a second online home to distribute video ads, event footage and the like Read More...

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Do Storytelling Skills Give TV Vets an Edge Online?
Media

Do Storytelling Skills Give TV Vets an Edge Online?

20y Kevin Newcomb

Do Storytelling Skills Give TV Vets an Edge Online...

Traditional media, and traditional marketers, have an advantage if they can migrate their skills in storytelling to the online world, they say. Read M...

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ClickForensics Forms Group to Speed Curbs on Click Fraud
Media

ClickForensics Forms Group to Speed Curbs on Click Fraud

20y Kate Kaye

ClickForensics Forms Group to Speed Curbs on Click...

The tech firm convenes an organization comprised of advertisers and agencies who aim to define and reduce click fraud. Read More...

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Microsoft's Bradford Urges Social Responsibility
Media

Microsoft's Bradford Urges Social Responsibility

20y Kevin Newcomb

Microsoft's Bradford Urges Social Responsibility

Microsoft VP Joanne Bradford challenged marketers to "give more than you take." Read More...

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IAC/InterActiveCorp Dips Toe in Comparison Shopping Waters
Media

IAC/InterActiveCorp Dips Toe in Comparison Shopping Waters

20y Ryan Naraine

IAC/InterActiveCorp Dips Toe in Comparison Shoppin...

UPDATE: Pronto.com is stealing a page from Google’s playbook with a minimalist, ad-free homepage serving up a mix of results from paid sponsors and ot...

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Cast Your Campaigns Into a Webcast?
Media

Cast Your Campaigns Into a Webcast?

20y Tessa Wegert

Cast Your Campaigns Into a Webcast?

Webcast advertising is no cookie-cutter deal. Read More

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Google and Intuit: Cracking the Local Search Marketing Code?
Local

Google and Intuit: Cracking the Local Search Marketing Code?

20y Patricia Hursh

Google and Intuit: Cracking the Local Search Marke...

An estimated 14 million SMBs are looking for effective online local marketing. Do Google and Intuit have a solution? Read More...

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Don't Neglect Affiliate Marketing
Actionable Analysis

Don't Neglect Affiliate Marketing

20y Heidi Cohen

Don't Neglect Affiliate Marketing

Five strategies to increase affiliate program productivity, and how to assess a program's effectiveness. Read More...

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What's most important to media buyers?
Media

What's most important to media buyers?

20y Rebecca Lieb

What's most important to media buyers?

Microsoft and Google have polar opposite approaches to ad sales, according to Joanne Bradford, corporate VP of sales and marketing for Microsoft's Dig...

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Yahoo's Millard: It's All About the Scale
Media

Yahoo's Millard: It's All About the Scale

20y Zachary Rodgers

Yahoo's Millard: It's All About the Scale

The Journal had an interesting, top level Q&A with Yahoo's Wenda Harris Millard today Read More...

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The New Press Release: Blog Post with an E-mail Follow-up
Media

The New Press Release: Blog Post with an E-mail Follow-up

20y Zachary Rodgers

The New Press Release: Blog Post with an E-mail Fo...

A moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about t...

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Too Many + Same Ad=Bad NBC.com Experience
Media

Too Many + Same Ad=Bad NBC.com Experience

20y Kate Kaye

Too Many + Same Ad=Bad NBC.com Experience

With all the supposed demand for video ad inventory, you'd think I wouldn't be subjected to the same pre-roll ad over and over Read More...

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MSN Accelerates Live Music Streaming Plans
Media

MSN Accelerates Live Music Streaming Plans

20y Enid Burns

MSN Accelerates Live Music Streaming Plans

UPDATE : Microsoft partners with the producers of Live 8 to stream more live music on MSN Video. Read More...

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Execs & Accounts for September 27, 2006
Media

Execs & Accounts for September 27, 2006

20y Zachary Rodgers

Execs & Accounts for September 27, 2006

Organic builds new Mitsubishi site; VBMA relaunches with new chair; MindComet promotes Lewis to CEO. Read More...

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