Benchmarks: Worthwhile or a Waste of Time?
Email

Benchmarks: Worthwhile or a Waste of Time?

20y Jeanne Jennings

Benchmarks: Worthwhile or a Waste of Time?

Four questions to consider before using that e-mail benchmark. Read More...

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What's Going on With Internet Ad Inventory?
Marketing

What's Going on With Internet Ad Inventory?

20y Gary Stein

What's Going on With Internet Ad Inventory?

The ad inventory shortage has more to do with inefficiency than with any actual shortage. Read More...

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The Web Beyond 2.0 in 2010
Data insights

The Web Beyond 2.0 in 2010

20y Enid Burns

The Web Beyond 2.0 in 2010

Predictions on the future show where the Internet may evolve to in 2020... if humans are still alive. Read More...

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Election '06: Political Advertisers Oughtta Be Committed
Media

Election '06: Political Advertisers Oughtta Be Committed

20y Kate Kaye

Election '06: Political Advertisers Oughtta Be Com...

"When committing to rich media, commit fully," instructed a collective of like-minded promoters of online political ads, trade association E-Voter Ins...

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You Know You're Working Too Hard...
Media

You Know You're Working Too Hard...

20y Rebecca Lieb

You Know You're Working Too Hard...

...when you can't even walk by a sushi bar without thinking about search. Read More...

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Hollywood's Web Spend Lags Behind Adoption
Media

Hollywood's Web Spend Lags Behind Adoption

20y Robert Calem

Hollywood's Web Spend Lags Behind Adoption

Google funds a study that discovers in the film going populace a great reliance on the Web. Read More...

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Execs & Accounts for September 22, 2006
Media

Execs & Accounts for September 22, 2006

20y Kate Kaye

Execs & Accounts for September 22, 2006

Microsoft's Picard promoted; ATTIK hires seven. Read More...

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AOL to Reorganize
Media

AOL to Reorganize

20y Kevin Newcomb

AOL to Reorganize

Product groups to become "nimbler," while new focus is placed on mobile, international and customer relations. Read More...

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Jumpstart Launches Behavioral Network
Media

Jumpstart Launches Behavioral Network

20y Ryan Naraine

Jumpstart Launches Behavioral Network

A new network bills itself as the largest aggregation of in-market car buyers. Are Detroit's pockets deep enough to support it? Read More...

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Forbes.com Unveils High-end Travel Site
Media

Forbes.com Unveils High-end Travel Site

20y Kate Kaye

Forbes.com Unveils High-end Travel Site

American Airlines, SkyAuction.com and Coldwell Banker are the first advertisers on the luxury travel guide site. Read More...

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Everyone Can Go Home Now
Marketing

Everyone Can Go Home Now

20y Rebecca Lieb

Everyone Can Go Home Now

At least, those of you willing to believe Yahoo's recent woes portend online advertising doom. Read More...

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Case Study: A Better Shopping Cart
Analytics

Case Study: A Better Shopping Cart

20y Jack Aaronson

Case Study: A Better Shopping Cart

Some of the typical problems with a shopping cart and how to fix them. Read More...

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Are You Experienced?
Media

Are You Experienced?

20y Ian Schafer

Are You Experienced?

Or, how I learned to stop thinking about "inventory," and love the "experience." Read More...

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SEM Agency Selection: Brilliance or BS?
Paid Search

SEM Agency Selection: Brilliance or BS?

20y Kevin Lee

SEM Agency Selection: Brilliance or BS?

When choosing as SEM agency, you have to separate the buzz from the blather, and the brilliance from the BS. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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Wikipedia Ads on AdSense? "Not Ours," they say.
Media

Wikipedia Ads on AdSense? "Not Ours," they say.

20y Zachary Rodgers

Wikipedia Ads on AdSense? "Not Ours," they say.

Uber-blogger and Edelman PR honcho Steve Rubel spotted some peculiar ads when he did a search for " crowdsourcing " on Google Read More...

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Chomsky's Chavez Endorsement - With A Bullet
Media

Chomsky's Chavez Endorsement - With A Bullet

20y Rebecca Lieb

Chomsky's Chavez Endorsement - With A Bullet

Venezuelan President Hugo Chavez's vitriolic attack on George W Read More...

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Unlikely to be Banned In Boston
Media

Unlikely to be Banned In Boston

20y Rebecca Lieb

Unlikely to be Banned In Boston

Boston's Cardinal Sean P Read More

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Yahoo Adds Premium Video Content From Current TV
Media

Yahoo Adds Premium Video Content From Current TV

20y Kevin Newcomb

Yahoo Adds Premium Video Content From Current TV

Both user-generated and professionally produced content will be featured on four ad-supported video channels. Read More...

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Blog Ad Networks Expand, Take a Breather
Media

Blog Ad Networks Expand, Take a Breather

20y Zachary Rodgers

Blog Ad Networks Expand, Take a Breather

FM Publishing adds a slew of sites and scales back its blogger recruiting efforts. It's not alone. Read More...

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TiVo and IRI Take Research Pact Nationwide
Media

TiVo and IRI Take Research Pact Nationwide

20y Kate Kaye

TiVo and IRI Take Research Pact Nationwide

Tivo and IRI open up their combined research, which tracks effects of DVR viewing on store purchases, to all advertisers, and introduce it on a nation...

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Cingular Sponsors YouTube Underground Talent Hunt
Media

Cingular Sponsors YouTube Underground Talent Hunt

20y Ryan Naraine

Cingular Sponsors YouTube Underground Talent Hunt

the winning musical act will get a video featured on mobile phones via Cingular Video, an appearance on ABC’s "Good Morning America". Read More...

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Creating a Financial Pro Forma
Actionable Analysis

Creating a Financial Pro Forma

20y Shane Atchison

Creating a Financial Pro Forma

Implementing changes to your Web site? Here's how to create a financial pro forma to lay out how those changes should improve the bottom line. Read Mo...

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A Very Large Opportunity for Mobile Marketing
Media

A Very Large Opportunity for Mobile Marketing

20y Laura Marriott

A Very Large Opportunity for Mobile Marketing

What's going on in the world's largest mobile market? Read More...

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Great Brands Inform Great Media Buys
Media

Great Brands Inform Great Media Buys

20y Tessa Wegert

Great Brands Inform Great Media Buys

What does it take to make a brand great? Trust, a sense of community, and a dialogue with your consumers. Read More...

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What's Not Working?
Email

What's Not Working?

20y Al DiGuido

What's Not Working?

Have you fallen into the what-I-don't-know-won't-hurt-me syndrome? Read More...

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CGM's Milky Way
Media

CGM's Milky Way

20y Rebecca Lieb

CGM's Milky Way

Web 2.0 on steroids? Maybe Read More

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