A working group is being created to define what a click is and isn't, for purposes of performance-based advertising. Read More...
View articleThe NAA and Pew both report an increase in newspaper Web site readers, but the industry as a whole still struggles. Read More...
View articleA partnership with XM Satellite Radio will let Google advertisers bid on spots in XM’s non-music channels. Read More...
View articlePortals and online content aggregators build out video services as demand increases. Read More...
View articleViral marketing is lightning in a bottle. Is there a way to create it? Read More...
View articleFour ways e-tailers use RSS feeds to drive traffic, extend their brands, and create advertising. Read More...
View articleThere's a problem in the current pay-per-call model. There's also a solution. Read More...
View articleMTV keeps gettin' older, and they keep stayin' the same age....College kids, that is Read More...
View articleMcClatchy has sold some of its holdings in online businesses CareerBuilder, ShopLocal and Topix to newspaper rivals Tribune and Gannett Read More...
View articleLook! It's our own Danny Sullivan. USA Today ran an in depth profile of Danny, editor of Search Engine Watch and a ClickZ columnist Read More...
View articleThe pro-Net neutrality ranks have made some headway in their ongoing fight to get their issue noticed by folks across the Web, as well as more mainstr...
View articleQ: How do you know when to fire your VP of Marketing and PR? A: When you catch them sending pitches like the one ClickZ received last night: Hi, We’d ...
View articleAvenue A/Razorfish search director defects to Microsoft; FM Publishing builds network; Carat Fusion's Durham departs. Read More...
View articleAs expected, AOL is abandoning its subscription model to focus on growing advertising. Read More...
View articleThe Spanish-language portal balances competition with Yahoo Telemundo and Univision with a desire for camaraderie to help spur wide U.S. Hispanic mark...
View articleSearchers often click on multiple search results before completing a transaction, but many marketers only credit the last click, according to a report...
View articleThe company saw the biggest revenue jump in its digital marketing segment, which includes Avenue A/Razorfish and U.K.-based DNA. Read More...
View articleAs consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Read M...
View articleOdds are, you're guilty of at least one of these e-mail delivery transgressions. It's not too late to reform. Read More...
View articleThe seven steps of a finely tuned PPC campaign -- and how to determine who should handle the execution. Last in a series. Read More...
View articleEffective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience. Read More...
View articleText overtakes voice calls among U.K. mobile users, while characteristics of six distinct groups emerge. Read More...
View articleThe company plans to integrate Ask.com and Citysearch across its portfolio, and will implement uniform best practices in all units. Read More...
View articleIs this as bad an idea as Steve thinks it is? Wouldn't go that far, but it's a big, big risk. Agency.com created a 9:00 video of the agency creating a...
View articleMicrosoft has added some more heft to its search team, hiring Harrison Magun, formerly managing director of Avenue A/Razorfish Search, as its new dire...
View articleFull service interactive ad agency PinPoint Interactive Media thinks marketers want to get back to the basics of manual bid management Read More...
View articleJ.D. Power polled 10,000 new car buyers on where they surfed before they visit auto-specific sites. Read More...
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