Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Read More...
View articleWhy is it so hard to get marketers to test things and act on analytics data? Read More...
View articleSubway is testing out a mobile marketing effort enabled by MobileLime on Buffalo-area eaters. Read More...
View articlePersistent worlds attract thousands of players and set the stage for marketers to engage with players. Read More...
View articleTime Out New York (TONY) created an online broadband channel with production partner City On Demand to serve local video content to city residents and...
View articleThe paid and ad-supported site is more about big media broadcast programming than small-time amateur uploads. Advertisers will include Procter & Gambl...
View articleGoogle hires Bonita Stewart as auto vertical director; IAB adds 27 members. Read More...
View articleThe CGM/social networking site for the more cerebral crowd, Gather.com, is launching TV spots on cable TV channels and ads on CNN.com starting tomorro...
View articleAbout.com will now feature related articles links on guide pages through a relationship with contextual matching tech firm Sphere and blog search comp...
View articleHarris has just launched a pretty exhaustive poll on consumer attitudes toward advertising on mobile platforms. The survey ask a fairly extensive rang...
View articleSpot Runner, operator of a local TV ad platform that's administered via the Web, has partnered with JWT Read More...
View articleRather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere. Read More...
View articleA new online reality show, sponsored by JetSet energy drink, asks contestants to submit their own videos and promote them Web-wide. Read More...
View articleWhen (and how) to deviate from e-mail campaign standard operating procedure -- without busting your budget or schedule. Read More...
View articleWhat should PPC vendors do about click fraud? Take it seriously. Read More...
View articleWhat's the ranking impact of a Web page's URL structure? Read More
View articleWant the Internet video market to grow? There are a few things to address first. Read More...
View articleThe founder of Monster.com plans to serve the baby boomer generation living and health information, plus marketing messages. Read More...
View articleThe company also makes Coca-Cola.com its brand portal, and moves its corporate Web site elsewhere. Read More...
View articleFox Entertainment's cult-followed TV series "Arrested Development" just got a multi-platform syndication deal Read More...
View articleTwo students from NYU's Tish Interactive Telecommunications Program created Popularity Dialer for a school project Read More...
View article'The Pool' is a humorous series of six short videos, sponsored by Toyota, targeting young, urban 'connecteds.' Read More...
View articleThe podcasting measurement company aims to protect its technology for serving dynamic ads. Read More...
View articleMajor ad agencies and online media firms will collaborate on a WOM venture with operations in Japan and the U.S. Read More...
View articleViTrue and Denuo partner; MediaSpan hires several; IAC/InterActiveCorp hires MaryAnn Rivers as CEO of entertainment publications Read More...
View articleThe impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Read More...
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