Interpublic Puts Millions Towards TiVo Upfront
Media

Interpublic Puts Millions Towards TiVo Upfront

20y Kate Kaye

Interpublic Puts Millions Towards TiVo Upfront

The media agency group expects to get preferential pricing and custom ad opportunities through the deal. Read More...

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Snap.com Relaunch Mixes Ads and Organic Results
Media

Snap.com Relaunch Mixes Ads and Organic Results

20y Pamela Parker

Snap.com Relaunch Mixes Ads and Organic Results

The new site design offers large landing page previews. Read More...

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Google's Matt Cutts: The Big Interview
Search

Google's Matt Cutts: The Big Interview

20y Mike Grehan

Google's Matt Cutts: The Big Interview

Mike goes one-on-one with Matt Cutts on SEO, marketing, and if it's possible to rank at Google without your page ever having been crawled... Read More...

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TiVo Offers On-Demand Content and Commercials
Marketing

TiVo Offers On-Demand Content and Commercials

20y Sean Carton

TiVo Offers On-Demand Content and Commercials

How do TiVo's recent announcements affect Web marketers? The answer may be a lot more relevant that you think. Read More...

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Personas Drive Universal Orlando Site Revamp
Media

Personas Drive Universal Orlando Site Revamp

20y Zachary Rodgers

Personas Drive Universal Orlando Site Revamp

To rack up online conversions, Orlando's other theme park abandons top-down thinking. Read More...

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How Advertisers Get Stuck in the Sub-Affiliate Swamp
Media

How Advertisers Get Stuck in the Sub-Affiliate Swamp

20y Kate Kaye

How Advertisers Get Stuck in the Sub-Affiliate Swa...

Despite a pledged commitment to publisher affiliate quality, some say networks tolerate bad actors for the sake of inventory volume. Read More...

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How Powerful Is E-Mail?
Email

How Powerful Is E-Mail?

20y Jeanniey Mullen

How Powerful Is E-Mail?

A new organization attempts to demonstrate just how powerful e-mail can be. Read More...

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Gannett Scoops Up Local Search Platform
Media

Gannett Scoops Up Local Search Platform

20y Kate Kaye

Gannett Scoops Up Local Search Platform

Newspaper publisher Gannett just acquired local search tech platform company Planet Discover in an effort to bolster the local search capability of it...

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IVillage Stockholders OK NBC Merger
Media

IVillage Stockholders OK NBC Merger

20y Kate Kaye

IVillage Stockholders OK NBC Merger

Stockholders of women's site network IVillage have approved the proposed merger of IVillage into NBC Universal which is set to occur May 15 Read More...

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Behold! A Press Release
Media

Behold! A Press Release

20y Rebecca Lieb

Behold! A Press Release

Can we borrow a carbon dating kit from someone out there? We want to verify this "press release" -- that was mailed to ClickZ HQ -- really does date f...

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Congress Moves to Force Social Networks to Block Access by Kids
Media

Congress Moves to Force Social Networks to Block Access by Kids

20y Zachary Rodgers

Congress Moves to Force Social Networks to Block A...

Congressman Michael Fitzpatrick (R - Penn), decided to start his first term as a U.S Read More...

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Execs & Accounts for May 12, 2006
Media

Execs & Accounts for May 12, 2006

20y Zachary Rodgers

Execs & Accounts for May 12, 2006

Double Fusion bumps Epstein to CEO; Think CEO tenders resignation; DRIVEpm hires an SVP of sales. Read More...

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Search Wars Intensify
Paid Search

Search Wars Intensify

20y Kevin Lee

Search Wars Intensify

The search wars among the portals are being fought on three fronts: relevance, scale, and stickiness. Read More...

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New AIM Services Bring New Ad Opportunities
Media

New AIM Services Bring New Ad Opportunities

20y Kevin Newcomb

New AIM Services Bring New Ad Opportunities

AOL's new social networking and VOIP services built into the AIM platform give advertisers another way to reach AIM users. Read More...

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When Does the Ad Model Break?
Media

When Does the Ad Model Break?

20y Dorian Sweet

When Does the Ad Model Break?

Online video ads are the new craze. Who's more qualified to produce them, off- or online agencies? Read More...

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CNN to Bring Online, Mobile to Upfront Party
Media

CNN to Bring Online, Mobile to Upfront Party

20y Kevin Newcomb

CNN to Bring Online, Mobile to Upfront Party

The cable network will emphasize its online, wireless and mobile capabilities to TV buyers this month. Read More...

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Branding or Direct Marketing: Why Pick Just One?
Analytics

Branding or Direct Marketing: Why Pick Just One?

20y Bryan Eisenberg

Branding or Direct Marketing: Why Pick Just One?

For every online marketer who ignores branding strategies, another marketer misses an opportunity to sell today. Read More...

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No One Said This Would Be Easy
Marketing

No One Said This Would Be Easy

20y Rebecca Lieb

No One Said This Would Be Easy

Online is an ever more important marketing channel. That doesn't mean it's getting any easier for marketers or advertisers. Read More...

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New Media Poised to Drive Ad Revenues
Media

New Media Poised to Drive Ad Revenues

20y Enid Burns

New Media Poised to Drive Ad Revenues

Ad revenues on the Internet will remain strong despite low expectations for traditional channels, a new forecast indicates. Read More...

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The Tarzian Tale
Media

The Tarzian Tale

20y Pamela Parker

The Tarzian Tale

When last we blogged about the spat between Euro RSCG 4D and former New York CEO Charlie Tarzian, I'd only heard about the suit the agency filed again...

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Another Stab at Maintaining Classifieds Revenue Stream
Media

Another Stab at Maintaining Classifieds Revenue Stream

20y Kate Kaye

Another Stab at Maintaining Classifieds Revenue St...

Despite the trend towards enabling free classifieds on local news and newspaper sites, some are still going the paid route Read More...

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Google's Multimedia Ambitions
Media

Google's Multimedia Ambitions

20y Pamela Parker

Google's Multimedia Ambitions

The search company hints at its intentions for expanding into other media. Read More...

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Online Now Sets Media Trends
Media

Online Now Sets Media Trends

20y Tessa Wegert

Online Now Sets Media Trends

After years of following, it's nice to be the leader for a change. Read More...

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What's the Problem With Online Ad Inventory?
Actionable Analysis

What's the Problem With Online Ad Inventory?

20y Heidi Cohen

What's the Problem With Online Ad Inventory?

How advertisers can get more from online media buys and publishers can maximize returns on their inventory. Read More...

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Local Search for Smaller Marketers
Local

Local Search for Smaller Marketers

20y Phil Stelter

Local Search for Smaller Marketers

Should small business marketers lose sleep over the endless opportunities emerging in local search? Yes. Read More...

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Indeed Officially Launches PPC Job Listings
Media

Indeed Officially Launches PPC Job Listings

20y Kate Kaye

Indeed Officially Launches PPC Job Listings

The job classifieds search site may be the first of many to offer PPC classifieds. Read More...

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Buy.com Rolls Out BuyTV
Media

Buy.com Rolls Out BuyTV

20y Enid Burns

Buy.com Rolls Out BuyTV

Buy.com will begin airing a weekly show on its site and in high-definition on Instant Media to tout products it sells. Read More...

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