Study: Goodbye Purchase Funnel, Hello 'Tumbler'
Media

Study: Goodbye Purchase Funnel, Hello 'Tumbler'

20y Enid Burns

Study: Goodbye Purchase Funnel, Hello 'Tumbler'

The Internet allows for collaborative product research, and gives marketers greater opportunity to affect purchase decisions, a Yahoo/OMD study finds....

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New from Google: Notebook (Coming Next Week)
Media

New from Google: Notebook (Coming Next Week)

20y Pamela Parker

New from Google: Notebook (Coming Next Week)

Google Notebook (in Labs debuting next week) is the company's answer to the bookmarking phenomenon Read More...

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New from Google: Trends
Media

New from Google: Trends

20y Pamela Parker

New from Google: Trends

Google Trends (in Labs) is the company's answer to Nielsen BuzzMetrics' BlogPulse, sort of Read More...

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New From Google: Desktop 4
Media

New From Google: Desktop 4

20y Pamela Parker

New From Google: Desktop 4

The main innovation in Google Desktop version 4 is the addition of "Gadgets" -- Apple and Yahoo call them "widgets." These are little mini-application...

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A Tech/Journo/Advertiser Conspiracy?
Media

A Tech/Journo/Advertiser Conspiracy?

20y Kate Kaye

A Tech/Journo/Advertiser Conspiracy?

In a recent story I wrote about Tivo's new Product Watch advertorial content offering, I referred to a JupiterResearch study on ad-skipping by DVR use...

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New From Google: Co-Op
Media

New From Google: Co-Op

20y Pamela Parker

New From Google: Co-Op

I've been in Mountain View for Google Press Day, taking in (and trying to organize and make useful) all the world's information about the search giant...

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Just What You Always Wanted: a Mobile In-Game Ad Network
Media

Just What You Always Wanted: a Mobile In-Game Ad Network

20y Zachary Rodgers

Just What You Always Wanted: a Mobile In-Game Ad N...

A mobile in-game advertising network called AdWRAP has launched .. Read More...

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Two Edgy Video Plays from Bravo
Media

Two Edgy Video Plays from Bravo

20y Zachary Rodgers

Two Edgy Video Plays from Bravo

Bravo has announced two broadband video channels with a bite Read More...

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Joystiq E3 Coverage Fails to Garner Sponsor, Calacanis Not Happy
Media

Joystiq E3 Coverage Fails to Garner Sponsor, Calacanis Not Happy

20y Zachary Rodgers

Joystiq E3 Coverage Fails to Garner Sponsor, Calac...

Jason Calacanis has just used to his blog to chew out his sales team: Wow! Amazing coverage of E3 team Joystiq!!! (with the assist from team Engadget)...

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Viewpoint Creates Toolbar for ONE Activists
Media

Viewpoint Creates Toolbar for ONE Activists

20y Rebecca Lieb

Viewpoint Creates Toolbar for ONE Activists

Can a Web browser fight poverty and AIDS? Viewpoint has created a custom toolbar for ONE.org 's activist user base Read More...

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Ziff Bows Vertical Search at E3
Media

Ziff Bows Vertical Search at E3

20y Enid Burns

Ziff Bows Vertical Search at E3

UPDATE: Gaming search engine Gazerk.com will let users sort search results by editorial category. Read More...

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Spam Complaints: ISPs Aren't the Enemy
Email

Spam Complaints: ISPs Aren't the Enemy

20y Kirill Popov and Loren McDonald

Spam Complaints: ISPs Aren't the Enemy

How to deal with a high complaint rate in a permission e-mail environment. Read More...

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Interruptive Media: Just Say No
Marketing

Interruptive Media: Just Say No

20y Dave Evans

Interruptive Media: Just Say No

The real money (over $1 billion within a single week) is moving into new, non-interruptive products and channels. Read More...

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[X+1] Brings Optimization to Japan
Media

[X+1] Brings Optimization to Japan

20y Kevin Newcomb

[X+1] Brings Optimization to Japan

The marketing optimization firm has teamed with local interactive agency spicebox. Read More...

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TiVo Teams with Brightcove to Offer Web Video on TV
Media

TiVo Teams with Brightcove to Offer Web Video on TV

20y Kate Kaye

TiVo Teams with Brightcove to Offer Web Video on T...

The arrangement helps Brightcove move beyond the browser, and TiVo beyond broadcast. Read More...

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Does E3 Amount to a Video Game Upfront?
Media

Does E3 Amount to a Video Game Upfront?

20y Zachary Rodgers

Does E3 Amount to a Video Game Upfront?

UPDATE: Marketers converge on the show, eager to score product placement deals in next year's games. How fierce is the competition? Read More...

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Continuing Education Drives Distance-Learning Enrollment
Audience

Continuing Education Drives Distance-Learning Enrollment

20y Enid Burns

Continuing Education Drives Distance-Learning Enro...

Distance learning is expected to grow at a faster pace than on-campus enrollment over the next 10 years. Read More...

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The New Behavioral Trojan Horse
Data insights

The New Behavioral Trojan Horse

20y Andy Chen

The New Behavioral Trojan Horse

Desktop versus browser? Wrong question. Read More

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Execs & Accounts for May 10, 2006
Media

Execs & Accounts for May 10, 2006

20y Zachary Rodgers

Execs & Accounts for May 10, 2006

Revenue Science hires former Expedia exec; BET Interactive adds two; R/GA names Nokia account director. Read More...

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SEO: An Hour a Day
Search

SEO: An Hour a Day

20y P.J. Fusco

SEO: An Hour a Day

A new book walks you through SEO, step by step. Read More

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New Social Site Tries for 'MomSpace'
Media

New Social Site Tries for 'MomSpace'

20y Zachary Rodgers

New Social Site Tries for 'MomSpace'

A new site aims to aggregate mothers the way MySpace has aggregated young people. But will social networking fly withharried moms? Read More...

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Yahoo and Telemundo Tie Up for Spanish Site
Media

Yahoo and Telemundo Tie Up for Spanish Site

20y Zachary Rodgers

Yahoo and Telemundo Tie Up for Spanish Site

A combined Hispanic portal will combine Yahoo's strength in services with Telemundo's broadcast and Web programming. Read More...

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Euro RSCG 4D Files Suit Against Former NY CEO
Media

Euro RSCG 4D Files Suit Against Former NY CEO

20y Pamela Parker

Euro RSCG 4D Files Suit Against Former NY CEO

Charlie Tarzian may still be listed on Euro RSCG 4D's Web site as New York CEO, but he's persona non grata at the agency Read More...

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And Speaking of AOL
Media

And Speaking of AOL

20y Pamela Parker

And Speaking of AOL

You know those 1,300 call center jobs AOL is eliminating (in Jacksonville, Tucson and Ogden, Utah)? The whole thing makes complete sense to me Read Mo...

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AOL Quietly Begins Accepting Goodmail Certified E-mail
Media

AOL Quietly Begins Accepting Goodmail Certified E-mail

20y Pamela Parker

AOL Quietly Begins Accepting Goodmail Certified E-...

Yes, it's probably happening right now Read More...

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TV Upfront: Scrap the Party, Let's Bid Online
Media

TV Upfront: Scrap the Party, Let's Bid Online

20y Zachary Rodgers

TV Upfront: Scrap the Party, Let's Bid Online

Marketers have decided not to take the broadcast upfront lying down Read More...

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Google Markets Search Box Switch to IE7 Users
Media

Google Markets Search Box Switch to IE7 Users

20y Pamela Parker

Google Markets Search Box Switch to IE7 Users

We know Google is angry about Microsoft's implementation of the search box in IE7, going so far as to accuse it of anti-competitive practices (Microso...

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