Searcher Behavior Research Update
Search

Searcher Behavior Research Update

20y Chris Sherman

Searcher Behavior Research Update

Two new studies examining how people search show Internet users are becoming more discriminating, with important implications for search marketers. Re...

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Study Finds RSS Ad CTR Leveling Off
Media

Study Finds RSS Ad CTR Leveling Off

20y Kate Kaye

Study Finds RSS Ad CTR Leveling Off

Pheedo's new report shows that position, frequency and feed content category affect RSS ad click-through rates. Read More...

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Local Newspaper Network Angles for National Advertisers
Media

Local Newspaper Network Angles for National Advertisers

20y Kate Kaye

Local Newspaper Network Angles for National Advert...

UPDATE: Suburban Newspapers of America hopes to attract national advertisers to its new network of 152 local North American newspaper sites. Read More...

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Technorati Inks WOM Pact With Paramount
Media

Technorati Inks WOM Pact With Paramount

20y Rebecca Lieb

Technorati Inks WOM Pact With Paramount

Studio to harness and aggregate blogosphere to support new releases. Read More...

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Manhattanites.... Seen Some Laundry on a Bus?
Media

Manhattanites.... Seen Some Laundry on a Bus?

20y Pamela Parker

Manhattanites.... Seen Some Laundry on a Bus?

Unilever's "all" detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses Read More...

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Suburban Newspaper Websites Unite!
Media

Suburban Newspaper Websites Unite!

20y Pamela Parker

Suburban Newspaper Websites Unite!

A non-profit trade group serving suburban and community newspapers has formed an ad network to unite more than 150 Web sites representing more than 35...

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AOL's YouTube Move
Media

AOL's YouTube Move

20y Pamela Parker

AOL's YouTube Move

AOL is getting into the YouTube business Read More

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Dodge Doesn't Avoid Interactive TV Platform
Media

Dodge Doesn't Avoid Interactive TV Platform

20y Enid Burns

Dodge Doesn't Avoid Interactive TV Platform

Chrysler's Doge Caliber is the focus of a significant media buy on EchoStar's DISH Network Read More...

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You Can Hear Verizon Wireless Employees Now
Media

You Can Hear Verizon Wireless Employees Now

20y Enid Burns

You Can Hear Verizon Wireless Employees Now

Verizon Wireless' new ad campaign puts its employees in the spotlight Read More...

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Lexus to Sponsor Slate "Textcasts"
Media

Lexus to Sponsor Slate "Textcasts"

20y Kate Kaye

Lexus to Sponsor Slate "Textcasts"

Slate is going from audio to plain ol' text through its new "textcasts" offering which are meant for display in those ubiquitous Apple iPods Read More...

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Evian 'Detox' Campaign on Gawker
Media

Evian 'Detox' Campaign on Gawker

20y Rebecca Lieb

Evian 'Detox' Campaign on Gawker

AdRants points to a highly unusual ad running on Gawker today Read More...

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Power to the People (and Bloggers, Conference Attendees, etc.)
Media

Power to the People (and Bloggers, Conference Attendees, etc.)

20y Rebecca Lieb

Power to the People (and Bloggers, Conference Atte...

Syndicate finally did it Read More

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Word of Mouth Begins With Consumer Affairs
Marketing

Word of Mouth Begins With Consumer Affairs

20y Pete Blackshaw

Word of Mouth Begins With Consumer Affairs

No more boiler-room call centers! Treat consumer affairs as a central part the marketing process. Read More...

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Video-Streaming in an Innertube
Media

Video-Streaming in an Innertube

20y Pete Lerma

Video-Streaming in an Innertube

Advertisers gain another broadband channel to advertise on, with CBS's Innertube. Read More...

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NBC Ties Fall Schedule to Online Content
Media

NBC Ties Fall Schedule to Online Content

20y Kevin Newcomb

NBC Ties Fall Schedule to Online Content

New "TV 360" strategy brings ad-supported broadband content to forefront. Read More...

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The State of European Web Analytics
Analytics

The State of European Web Analytics

20y Neil Mason

The State of European Web Analytics

Across the pond, analytics are getting more sophisticated. Read More...

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NextMedium Launches Brand Integration Marketplace
Media

NextMedium Launches Brand Integration Marketplace

20y Kevin Newcomb

NextMedium Launches Brand Integration Marketplace

The Embed platform aims to link marketers with content owners and distributors to enable product placement opportunities in multiple media. Read More...

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Cell-Only Population: Young and Tech Savvy
Ad Industry Metrics

Cell-Only Population: Young and Tech Savvy

20y Enid Burns

Cell-Only Population: Young and Tech Savvy

The 7 to 9 percent of the population who opt for a cell phone instead of a landline skews younger, less affluent. Read More...

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IAB Finalizes Broadband Video Ad Standards
Media

IAB Finalizes Broadband Video Ad Standards

20y Enid Burns

IAB Finalizes Broadband Video Ad Standards

UPDATE: The industry group sets a standard on how broadband video ads should be measured. Read More...

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FeedBurner Migrates RSS Ad Network to Sites
Media

FeedBurner Migrates RSS Ad Network to Sites

20y Pamela Parker

FeedBurner Migrates RSS Ad Network to Sites

The RSS ad and metrics player makes a bid for substantially more volume, to compete with contextual and blog ad networks. Read More...

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Yahoo Redesign Tries to Balance Needs of Advertisers, Users
Media

Yahoo Redesign Tries to Balance Needs of Advertisers, Users

20y Kevin Newcomb

Yahoo Redesign Tries to Balance Needs of Advertise...

The portal allocated a band across the new homepage for page takeovers. Read More...

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From Poli/Tech Conference: V-Blogging, Control or No?
Media

From Poli/Tech Conference: V-Blogging, Control or No?

20y Kate Kaye

From Poli/Tech Conference: V-Blogging, Control or ...

At today's 3rd annual Personal Democracy Forum Conference here in NYC, where the likes of Elizabeth Edwards, Jon's wife, and Web celebs like Doc Searl...

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IAB Broadband Summit Notes
Media

IAB Broadband Summit Notes

20y Rebecca Lieb

IAB Broadband Summit Notes

Only had time to dip into a couple of morning sessions at the IAB's Broadband Summit in New York today Read More...

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Worldwide Internet Usage Updated
Media

Worldwide Internet Usage Updated

20y Enid Burns

Worldwide Internet Usage Updated

Last week we updated the World Factbook figures in the Web Worldwide data in Stats Read More...

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Fox Aims to Portal-ize MySpace
Media

Fox Aims to Portal-ize MySpace

20y Kate Kaye

Fox Aims to Portal-ize MySpace

What could be more risqué than Subservient Chicken? Perhaps advertising on MySpace Read More...

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Top 15 Countries by Web Usage and Properties, March 2006
Audience

Top 15 Countries by Web Usage and Properties, March 2006

20y Enid Burns

Top 15 Countries by Web Usage and Properties, Marc...

When it comes to hours spent online, Israel, Finland, and South Korea hold the top ranks. Read More...

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InfoSpace to Distribute ContextWeb's Graphical Ads
Media

InfoSpace to Distribute ContextWeb's Graphical Ads

20y Kevin Newcomb

InfoSpace to Distribute ContextWeb's Graphical Ads

The contextually targeted solution will be offered as a private label service to InfoSpace's publisher partners. Read More...

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