The same advertisers buy both TV and online video. Ultimately, they'll want to compare performance and impact. How do we do that when measurement meth...
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View articleAfter scouring my bank's Web site for information about purchasing foreign currency, I gave up and called. The lady at the branch couldn't have been n...
View articleBehavioral targeting firm Tacoda announced today it will partner with ContentWatch to monitor the quality of content in its behavioral ad network Read...
View articleAre video ads priced fairly? That's what About CEO Scott Meyer pondered aloud during a session on multimedia ads at the Syndicate Conference here in N...
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View articleDespite the hype, Open AdStream 6 is a big step toward broad availability of behavioral targeting for online advertisers. Read More...
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