They Own You When You Own Them
Media

They Own You When You Own Them

20y Pamela Parker

They Own You When You Own Them

Maybe this fits into that whole "ownership culture" meme Read More...

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AQuantive Revenues Up On Strong Organic Growth
Media

AQuantive Revenues Up On Strong Organic Growth

20y Kevin Newcomb

AQuantive Revenues Up On Strong Organic Growth

Revenues were up across all business segments, with international markets growing in importance. Read More...

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The Rise of the Modern Agency
Marketing

The Rise of the Modern Agency

20y Mark Kingdon

The Rise of the Modern Agency

A new network model has emerged and with it, a new type of agency. Read More...

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Double Fusion Buys In-Game Product Placement Firm
Media

Double Fusion Buys In-Game Product Placement Firm

20y Zachary Rodgers

Double Fusion Buys In-Game Product Placement Firm

The deal comes one workday after Microsoft confirmed its acquisition of Massive. Read More...

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ValueClick Started Year Strong
Media

ValueClick Started Year Strong

20y Pamela Parker

ValueClick Started Year Strong

The online marketing services firm beats its expectations and raises guidance. Read More...

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Retargeting Gains Traction, Part 2
Media

Retargeting Gains Traction, Part 2

20y Hollis Thomases

Retargeting Gains Traction, Part 2

What retargeting is, what it isn't, and some agency best practices. Second of a two-part series. Read More...

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Web Analytics: The Delayed Conversion Concept, Part 1
Analytics

Web Analytics: The Delayed Conversion Concept, Part 1

20y Jason Burby

Web Analytics: The Delayed Conversion Concept, Par...

To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a se...

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TiVo Offers Subscriptions to Branded Content
Media

TiVo Offers Subscriptions to Branded Content

20y Kate Kaye

TiVo Offers Subscriptions to Branded Content

TiVo's Product Watch lets users search for and subscribe to on-demand branded content, and charges advertisers on a cost-per-download basis. Read More...

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Executives Slow to See Value of Corporate Blogging
Audience

Executives Slow to See Value of Corporate Blogging

20y Enid Burns

Executives Slow to See Value of Corporate Blogging

Senior executives at Fortune 1000 companies still need to develop clear policies on corporate blogging. A few should adopt blogging as a marketing str...

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Automakers' Latest Use of Online Ads: For Lobbying
Media

Automakers' Latest Use of Online Ads: For Lobbying

20y Pamela Parker

Automakers' Latest Use of Online Ads: For Lobbying

The Alliance of Automobile Manufacturers, a trade group whose members include Ford, GM, DaimlerChrysler, Toyota and VW, is heading online to find lawm...

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Goodmail Adds 15 ESP Partners
Media

Goodmail Adds 15 ESP Partners

20y Pamela Parker

Goodmail Adds 15 ESP Partners

Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL , has signed up 15 new e-mail service providers to...

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Does NetShelter Brand Network Have What Network Advertisers Want?
Media

Does NetShelter Brand Network Have What Network Advertisers Want?

20y Kate Kaye

Does NetShelter Brand Network Have What Network Ad...

Tech ad network firm NetShelter has just launched what it's calling its NetShelter Branded Network (NSBN) Read More...

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Avoiding the Summer Slump
Media

Avoiding the Summer Slump

20y Pamela Parker

Avoiding the Summer Slump

The producers and marketers of hit TV show "Lost" have something of a challenge Read More...

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iProspect: Most SEMs Hold Multiple Roles
Media

iProspect: Most SEMs Hold Multiple Roles

20y Matthew G. Nelson

iProspect: Most SEMs Hold Multiple Roles

An iProspect study conducted by Jupiter Research found that search marketers are responsible for an average of five other job functions within their o...

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Tacoda, Tremor Team for Behaviorally Targeted Video Ads
Media

Tacoda, Tremor Team for Behaviorally Targeted Video Ads

20y Kevin Newcomb

Tacoda, Tremor Team for Behaviorally Targeted Vide...

Tacoda's targeting and Tremor Network's in-stream ad-serving product give both companies a new offering to attractbrand advertisers. Read More...

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Retention E-Mail: Persistence or Arrogance?
Email

Retention E-Mail: Persistence or Arrogance?

20y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren't into you. When to let go. Read More...

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Yahoo Details Search Platform Revamp
Media

Yahoo Details Search Platform Revamp

20y Zachary Rodgers

Yahoo Details Search Platform Revamp

Executives describe what changes advertisers can expect from the oldest search marketing platform. Read More...

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Secrets in a Networked World
Marketing

Secrets in a Networked World

20y Gary Stein

Secrets in a Networked World

The more people who know a secret, the less valuable it becomes... especially online. Read More...

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Rural Broadband Remains Spotty
Audience

Rural Broadband Remains Spotty

20y Enid Burns

Rural Broadband Remains Spotty

Roughly 30 million American households subscribed to broadband at home in 2005. The rest use dial-up or don't access the Web from home. Read More...

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A Shorter Short Code
Media

A Shorter Short Code

20y Enid Burns

A Shorter Short Code

Research shows users prefer using a new form of mobile Short Codes, "StarStar Dialing," rather than texting messages in response to ads. Read More...

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Encouraging Search Engine Spam
Search

Encouraging Search Engine Spam

20y Shari Thurow

Encouraging Search Engine Spam

When it comes to search engine spam, the search engines can be their own worst enemies. Read More...

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How to Succeed in Emerging Media
Marketing

How to Succeed in Emerging Media

20y Eric Picard

How to Succeed in Emerging Media

Bringing a cool new ad technology to market? Read this first. Read More...

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Execs & Accounts for May 8, 2006
Media

Execs & Accounts for May 8, 2006

20y Zachary Rodgers

Execs & Accounts for May 8, 2006

Tacoda hires a VP of strategic sales; Centro enters sales alliance with newspaper association; AOL Latino gets new sales director. Read More...

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Habeas Unveils Reputation Service
Media

Habeas Unveils Reputation Service

20y Kevin Newcomb

Habeas Unveils Reputation Service

The e-mail accreditation provider is adding more deliverability tools to its menu of services. Read More...

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Bye Bye Banner
Media

Bye Bye Banner

20y Enid Burns

Bye Bye Banner

IGN.com has plans to ditch all of its banner ads and replace the space with custom-rich media units Read More...

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Virtual Real Estate Goes Bricks-and-Mortar
Media

Virtual Real Estate Goes Bricks-and-Mortar

20y Rebecca Lieb

Virtual Real Estate Goes Bricks-and-Mortar

What's more bricks-and-mortar than good, old fashioned bricks-and-mortar? As more and more real estate marketing goes online , Greg Sterling's reporti...

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MSN Video Promoting Spaces and Splenda
Media

MSN Video Promoting Spaces and Splenda

20y Kate Kaye

MSN Video Promoting Spaces and Splenda

I've been checking out MSN's Jazz Fest video streams (see ClickZ story on this) Read More...

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