Marchex Buys Local Traffic Aggregator
Media

Marchex Buys Local Traffic Aggregator

20y Zachary Rodgers

Marchex Buys Local Traffic Aggregator

Marchex just made an acquisition that extends its local traffic holdings, and hence the amount of its online ad inventory that's targetable by region ...

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One More Reason to Listen
Media

One More Reason to Listen

20y Rebecca Lieb

One More Reason to Listen

If you're responsible for a brand, a Web site, a campaign or a business of any kind, you know you should be listening , don't you? Listening goes well...

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ABC Site Buckles as Network Streams First Ad-Supported Shows
Media

ABC Site Buckles as Network Streams First Ad-Supported Shows

20y Zachary Rodgers

ABC Site Buckles as Network Streams First Ad-Suppo...

The network's first ad-supported streams of hit TV shows appear to draw an unexpectedly large audience. Read More...

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AOL Ad Revenues Up 26%
Media

AOL Ad Revenues Up 26%

20y Kevin Newcomb

AOL Ad Revenues Up 26%

AOL's ad revenues rose 26 percent last quarter, but the $81 million gain was once again not enough to offset dialup service subscriber losses. Read Mo...

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Execs & Accounts for May 3, 2006
Media

Execs & Accounts for May 3, 2006

20y Zachary Rodgers

Execs & Accounts for May 3, 2006

iCrossing names Scales president; Spunlogic adds accounts; eStara hires, promotes. Read More...

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Next-Level B2B E-Mail Campaigns
Email

Next-Level B2B E-Mail Campaigns

20y Karen Gedney

Next-Level B2B E-Mail Campaigns

Go beyond entry-level e-mail marketing. Read More

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My Decade of Writing About Search Engines
Search

My Decade of Writing About Search Engines

20y Danny Sullivan

My Decade of Writing About Search Engines

After covering search engines for a decade, Danny discovers some best practices from the early days are still valid. Read More...

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Web Usage Climbs in Africa
Audience

Web Usage Climbs in Africa

20y Enid Burns

Web Usage Climbs in Africa

In Africa, Internet usage is growing at a faster rate than any other region in the world. Read More...

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Ford Switches Global Tagline, Plans Online Documentary
Media

Ford Switches Global Tagline, Plans Online Documentary

20y Pamela Parker

Ford Switches Global Tagline, Plans Online Documen...

The company relaunches its flagship site and buys roadblocks on major portals. Read More...

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Report Shows Marketers Stick with Proven Interactive Media
Media

Report Shows Marketers Stick with Proven Interactive Media

20y Kate Kaye

Report Shows Marketers Stick with Proven Interacti...

A new Forrester Research report suggests marketers focus on ad targeting and forget RSS, blogs and podcasting for the time being. Read More...

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Ask.com Launches Second Post-Jeeves Campaign
Media

Ask.com Launches Second Post-Jeeves Campaign

20y Kevin Newcomb

Ask.com Launches Second Post-Jeeves Campaign

The search engine's latest effort stars one of the company's top scientists. Read More...

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Behavioral Targeting Breaks Through
Data insights

Behavioral Targeting Breaks Through

20y David Rittenhouse

Behavioral Targeting Breaks Through

A new report goes beyond the point that mass-targeted advertising is a wasted model. Read More...

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Who's Authorized to Hit 'Send'?
Media

Who's Authorized to Hit 'Send'?

20y Rebecca Lieb

Who's Authorized to Hit 'Send'?

I've wiped myself off another e-mail list Read More

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Napster for the Unsigned, Unsung Heros?
Media

Napster for the Unsigned, Unsung Heros?

20y Kate Kaye

Napster for the Unsigned, Unsung Heros?

Just spotted a Napster ad pushing their new free service on MySpace, while I was listening to a new demo from Cheeseburger , a fave Brooklyn band of m...

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Net Neutrality Issue Dissed by Senate Hulkster
Media

Net Neutrality Issue Dissed by Senate Hulkster

20y Kate Kaye

Net Neutrality Issue Dissed by Senate Hulkster

The Senate's resident hulkster has unleashed a new telecom bill, but evidently Ted Stevens's proposal doesn't touch on the net neutrality issue that's...

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Apple Wants You to Spread the Word
Media

Apple Wants You to Spread the Word

20y Rebecca Lieb

Apple Wants You to Spread the Word

Go forth and podcast. It's obvious why Apple would have a vested interest in promoting podcasting, but it was still a surprise to get an e-mail from t...

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I Me Mine
Media

I Me Mine

20y Rebecca Lieb

I Me Mine

Stuart Elliott writes a piece in today's New York Times entitled "Nowadays, It's All Yours, Mine or Ours." It explores the trend of personalized-sound...

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IAC Profits Down, As Expected
Media

IAC Profits Down, As Expected

20y Kevin Newcomb

IAC Profits Down, As Expected

Ask.com profits were also down, while revenue and queries both grew year-over-year. Read More...

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Do You Know How to Find the Marketing "Ex-Spot"?
Marketing

Do You Know How to Find the Marketing "Ex-Spot"?

20y Pete Blackshaw

Do You Know How to Find the Marketing "Ex-Spot"?

Where's that critical moment of experience that makes feedback and word of mouth coalesce? Read More...

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The Case for View-Based Conversions
Media

The Case for View-Based Conversions

20y Pete Lerma

The Case for View-Based Conversions

You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...

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The Right Tool for the Right Job
Analytics

The Right Tool for the Right Job

20y Neil Mason

The Right Tool for the Right Job

Web analytics tools can take us a long way, but from time to time it's necessary to look at data in different ways, using different techniques. Read M...

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Napster Aims to Compete Through Ad-Supported Free Music Streams
Media

Napster Aims to Compete Through Ad-Supported Free Music Streams

20y Kate Kaye

Napster Aims to Compete Through Ad-Supported Free ...

The company wants to acclimate users, hoping they'll eventually sign up for subscription services. Read More...

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IDG Launches Vertical Text Ad Marketplace
Media

IDG Launches Vertical Text Ad Marketplace

20y Kevin Newcomb

IDG Launches Vertical Text Ad Marketplace

The enterprise technology publisher teamed with Quigo to launch TechWords. Read More...

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Oodle Goes Danny Terrio on Us
Media

Oodle Goes Danny Terrio on Us

20y Kate Kaye

Oodle Goes Danny Terrio on Us

I've been spending a little time on Washington Post's new hyper-local classifieds-centric Express site (see recent ClickZ story), and noticed a link t...

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Fox Adds User-generated Content Sites
Media

Fox Adds User-generated Content Sites

20y Kevin Newcomb

Fox Adds User-generated Content Sites

Two minor acquisitions add community tools to Fox Interactive's growing network. Read More...

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Clip, Collect, and Share
Marketing

Clip, Collect, and Share

20y Hans-Peter Brøndmo

Clip, Collect, and Share

People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own. Read More...

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Demographic Stats
Marketing

Demographic Stats

20y ClickZ Stats Staff

Demographic Stats

Find the latest market research on how nearly every group is represented online. Read More...

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