With E3 about one week away, the industry is abuzz with teasers of goings on during the show. It is a trade-only event, heavy with game developers and...
View articleDespite activist and Web industry outcries to protect Net neutrality , the House Energy and Commerce Committee yesterday voted down a Democratic-backe...
View articleAs few as 7 percent of marketers plan on buying IM in media environments. Read More...
View articleThe retailer has switched its online business from DDB to Digitas. Read More...
View articleMarketers lack the tools they need to report on leads and conversions and to try out new marketing channels. Read More...
View articleClickable video builds brand by engaging consumers and inciting an immediate response. Where is it, and who's using it? Read More...
View articleHow to find them, support them, and measure their performance. Read More...
View articleA new survey finds only eight percent of respondents delete cookies "very frequently," compared with 18 percent in 2004. Read More...
View articleOnline is finally connecting with offline inventory, and to local results. Read More...
View articleThe free mobile service needs smartphone adoption to grow in order to attract a wider array of advertisers. Read More...
View articleThe Online Lead Generation Association threw a coming out party of sorts at Ad:Tech tonight Read More...
View articleA joint venture between TBS' Cartoon Network and VIZ Media, a publisher and licensor of Manga and Anime entertainment, will produce a broadband networ...
View articleThe Food Network just reported some impressive online viewing stats for its reality TV contest to invent the next celebrity chef Read More...
View article"You gotta go where the market is, and right now the market [is in Web advertising]," Sequoia Capital's Mark Kvamme told the audience during his Ad:Te...
View articleI'm moderating a panel at Ad:Tech this afternoon, "RSS Deconstructed and Demystified." The speaker linup is stellar: Scott Wilder from Intuit, Jon Gib...
View articleIn an effort to demonstrate its history as a marketing optimization firm, Poindexter Systems decided to rebrand its products, and itself Read More...
View articleAbout a third of BBC News site readers live outside the U.K Read More...
View articleRebecca Lieb and I visited the Emeryville offices of RSS advertising firm Pheedo yesterday to chat about its new offering called Ads for Feeds, being ...
View articlePhilips' process is the next step in what's been brewing for quite a while. Read More...
View articleAdPath brings new targeting and remarketing capabilities to advertisers, and extended inventory to publishers in its network. Read More...
View articleWhat's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...
View articleAn imminent deal is worth between $200 and $400 million, according to a report today in the Wall Street Journal. Read More...
View articleIf you haven’t authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Read More...
View articleIf time is money, Internet time is a fluid currency of choices. These are best made when you’re mindful of the medium. Read More...
View articleUPDATE: Blog readers don't fit into the generalized cubby hole some advertisers put them in. Read More...
View articleUSAToday.com publisher becomes SVP of advertising for USA Today; Double Fusion signs advertising and product placement deal with Trilogy Studios; Epsi...
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