As editorial types, we weren't that crazy about Vibrant Media's Intellitxt contextual ad product Read More...
View articleWord of mouth enabler Bazaarvoice has partnered with Coremetrics, Omniture, WebSideStory and WebTrends to offer its merchants deeper measurement of it...
View articleThe company will now send e-mail blasts to the opt-in subscribers of its publisher partners. Read More...
View articleContent is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder. Read More...
View articleBundled phone, Internet, and TV packages increase stickiness and make consumers less likely to jump to a competitive service. Read More...
View articleMTV Networks will bundle the company into its portfolio in time for the upfront. Read More...
View articleHitwise ramps up its lifestyle reporting to work with its rankings product. Read More...
View articleFive more ways to measure a brand's impact online. Read More...
View articleWhat retargeting is, what it isn't, and some agency best practices. Part 1 of a two-part series. Read More...
View articleExecutives are still hashing out pricing and service levels for the channel expansion. Read More...
View articleAmid the excitement about local search sites and user reviews (and the two combined), there's been one lingering question -- what if you're the mercha...
View articleAdAge has it that Apple may soon begin putting ads on iTunes Read More
View articleAs DoubleClick unveils its new DART Adapt ad management platform for publishers, 24/7 Real Media has launched Open AdStream 6, an ad management platfo...
View articleReading the NYT's weekend feature on Google and China, I was surprised to learn companies there commonly turn each other in to government censors, and...
View articleFinally, made-for-mobile programming has ads! Phew! Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Brea...
View articleIAC promotes Lanzone after CEO Berkowitz leaves for MSN; Classified Ventures names Tim Fagan to post vacated by Sam Sebastian; Radio operator Emmis to...
View articleMicrosoft has found a replacement for the departing David Cole. Read More...
View articleThe latest WebSideStory Search release lets marketers rank site search results based on visitor behavior. Read More...
View articleIt’s not just the keywords. The most important building block of SEO is information architecture. Read More...
View articleProjecting the results of an e-mail marketing campaign isn’t daunting -- really! A step-by-step guide to projections for e-mail marketers. Read More...
View articleInternet usage experienced a 2 percent growth in March. Read More...
View articleDART Adapt matches ads to the audience most likely to convert based on statistical modeling. Read More...
View articlePublishers in the ad network can now opt to accept Rovion's streaming inPerson technology. Read More...
View articleWe hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Read More...
View articleFree classifieds, neighborhood content and blogs enhance new commuter paper site. Read More...
View articleThe Web is a tool for self-actualization. And that's great news for marketers. Read More...
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