Despite a recently filed class action lawsuit against Verizon for blocking legitmate e-mail , the ISP's zeal for blocking appears to be unabated. This...
View articleInternet Brands , home to Cars Direct, Autos.com and other sites in the real estate and travel space, is bringing aboard Wikitravel and World66, two c...
View articleLocal Online Marketing Originally uploaded by Pamela PC Read More
View articleA rollicking debate ensued when the Electronic Frontier Foundation put Esther Dyson (she of the pro-sender-pays editorial ), Danny O'Brien and Mitch K...
View articleAdvocacy group MoveOn.org has taken an interesting approach in the petition they're circulating today to encourage Americans to support Net neutrality...
View articleGet It with WrapperCash is the name of Hershey's latest promotion/loyalty program Read More...
View articleTesting reveals online conversion is more than "make 'em want it." Read More
View articleCitySearch names a marketing head, retains Thunder Factory; YellowPages.com goes with Microsoft's Virtual Earth; Federated Media hires three. Read Mor...
View articleThe state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Read More...
View articleToo many search campaigns -- and bid strategies -- are based on bad data. A list of the biggest stumbling blocks. Read More...
View articleThe Web gets yet another corporate video contest, this one backed by a large banner buy and structured around the advertiser's Tribeca Film Festival s...
View articleAre we sucking people dry by continually asking them to contribute their passion and creativity to further our marketing and advertising aims? Read Mo...
View articleEarth-conscious day generates interest in the Web's environmental information. Read More...
View articleIGN offers club site which expands on already existing user-generated content features on its network. Read More...
View articlePepsi signed a deal with Mariah Carey under which the singer will record original ringtones for a "Pepsi Cool Tones & Motorola Phones" promotion this ...
View articleWill people pay to post ads for garage sales and dog walking services on their local TV station Web site when they can do so on Craigslist, Google Bas...
View articleIn a move that's likely to surprise few, e-mail marketing player Digital Impact is finally taking its acquirer's name, after it joined Acxiom last yea...
View articleKnopf goes after college set through Y2M's campus newspaper site network. Read More...
View articleThe company posted net income of $592 million on revenues of $2.3 billion. Read More...
View articleA network targeting women aged 25 to 50 aims to provide intimate access to a sought-after demographic. Read More...
View articleA step-by-step guide for collecting and managing profile data for dynamic e-mil campaigns. Read More...
View articleHow an online footwear seller increased sales and brand loyalty through data analysis. Read More...
View articleCreating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Read More...
View articleOnline advertising grew by over 30 percent for its third consecutive year. Read More...
View articleEngagement as a campaign goal isn't an end unto itself. Read More...
View articleThere's a tiny talking man on my computer monitor! If you've visited TVGuide.com or FoodNetwork.com lately, you've seen him, too Read More...
View articleThe Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for internation...
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