Does Textbook SEO Really Work Anymore?
Search

Does Textbook SEO Really Work Anymore?

20y Mike Grehan

Does Textbook SEO Really Work Anymore?

Or does decent ranking depend more on links and end-user behavior? Read More...

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Is E-Mail an Art or a Science?
Email

Is E-Mail an Art or a Science?

20y Jeanniey Mullen

Is E-Mail an Art or a Science?

Which side of the debate do you fall on? Read More

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After E-mail Authentication
Media

After E-mail Authentication

20y Kevin Newcomb

After E-mail Authentication

With more than 35 percent of all mail now being authenticated, e-mail watchers are looking ahead to the next wave of issues. Read More...

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Converging TV and Online Through the Mouse
Marketing

Converging TV and Online Through the Mouse

20y Sean Carton

Converging TV and Online Through the Mouse

Disney's move to stream popular TV shows works with technology and viewer behavior rather than against them. Read More...

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CNET to Distribute Video-on-Demand on TV
Media

CNET to Distribute Video-on-Demand on TV

20y Enid Burns

CNET to Distribute Video-on-Demand on TV

The Web publisher will distribute technology and how-to video on various VOD systems. Read More...

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AOL Launches Campaign to Promote In2TV
Media

AOL Launches Campaign to Promote In2TV

20y Zachary Rodgers

AOL Launches Campaign to Promote In2TV

A cross-media campaign seeks to generate awareness and traffic for the company's new broadband TV classics channel. Read More...

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With JogaTV, Nike Pushes Soccer Videos to U.S. Fans
Media

With JogaTV, Nike Pushes Soccer Videos to U.S. Fans

20y Zachary Rodgers

With JogaTV, Nike Pushes Soccer Videos to U.S. Fan...

A desktop video application extends the company's Joga.com soccer-based social networking site. Read More...

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Execs & Accounts for April 17, 2006
Media

Execs & Accounts for April 17, 2006

20y Zachary Rodgers

Execs & Accounts for April 17, 2006

Glam Media hires Scott Schiller as chief revenue officer; Interchange names a VP of engineering; MoreVisibility promotes one in client services. Read ...

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Will ABC's Online TV Shows Pave Way for 'Next Big Idea'?
Media

Will ABC's Online TV Shows Pave Way for 'Next Big Idea'?

20y Anna Maria Virzi

Will ABC's Online TV Shows Pave Way for 'Next Big ...

In a straw poll of media buyers, I found that the recent decision by Disney to stream some of its TV shows online for free the day after broadcasting ...

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Digital Marketing Remainders
Media

Digital Marketing Remainders

20y Zachary Rodgers

Digital Marketing Remainders

A few worthies from the week now ending: Michael Arrington reviews Zixxo : coupons via RSS. Double Fusion will accept Flash video files with synchroni...

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Experian Swears Off Incentive Marketing, Lays Off 50
Media

Experian Swears Off Incentive Marketing, Lays Off 50

20y Zachary Rodgers

Experian Swears Off Incentive Marketing, Lays Off ...

The consumer data giant is closing the book on Web-based incentive marketing, citing diminishing returns. Read More...

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Predictive Modeling and Programmed Trading in SEM
Paid Search

Predictive Modeling and Programmed Trading in SEM

20y Kevin Lee

Predictive Modeling and Programmed Trading in SEM

When does predictive modeling makes sense as either a tactical or strategic campaign management tool? Read More...

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Converged
Marketing

Converged

20y Rebecca Lieb

Converged

That gap between online and traditional media? Closed. Read More

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Hoppin' Down the Religious (and Not-So-Religious) Web Ad Trail
Media

Hoppin' Down the Religious (and Not-So-Religious) Web Ad Trail

20y Kate Kaye

Hoppin' Down the Religious (and Not-So-Religious) ...

Christians, Jews and Atheists are all being targeted by Web advertisers this season. Read More...

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Execs & Accounts for April 14, 2006
Media

Execs & Accounts for April 14, 2006

20y Zachary Rodgers

Execs & Accounts for April 14, 2006

Yahoo! names new engineer for search marketing; NYTCo names new head for Boston.com sales; and Clios name an Internet jury. Read More...

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Will Video Overtake Rich Ads?
Media

Will Video Overtake Rich Ads?

20y Dorian Sweet

Will Video Overtake Rich Ads?

Online video is decentralizing TV. Is this the end of rich media banners? Read More...

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Beyond Behavioral
Media

Beyond Behavioral

20y Enid Burns

Beyond Behavioral

Kefta will offer a product with an automated ability to serve a targeted consumer experience across multiple channels. Read More...

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Conversion vs. Persuasion: What's Your Challenge?
Analytics

Conversion vs. Persuasion: What's Your Challenge?

20y Bryan Eisenberg

Conversion vs. Persuasion: What's Your Challenge?

Persuasion and conversion are two sides of the same coin. Let's clear up some misconceptions about the two. Read More...

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AOL Up to No Good? Probably Not.
Media

AOL Up to No Good? Probably Not.

20y Enid Burns

AOL Up to No Good? Probably Not.

The DearAOL Coalition are up in arms over what they're calling e-mail censorship by AOL, but AOL insists that's not the case. Since February, the coal...

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Jann Wenner Ain't Sold on the Web for Everything
Media

Jann Wenner Ain't Sold on the Web for Everything

20y Kate Kaye

Jann Wenner Ain't Sold on the Web for Everything

Yesterday's Wall Street Journal Advertising Report featured an interview with publishing vet, Jann Wenner of Rolling Stone fame Read More...

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You Say You Want A Revolution?
Media

You Say You Want A Revolution?

20y Rebecca Lieb

You Say You Want A Revolution?

Those moptop Luddites, The Beatles, are finally going to sell their music online. This according to testimony in the ongoing trial against Apple Compu...

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Print Brands Grow Online: What You Should Do About It
Actionable Analysis

Print Brands Grow Online: What You Should Do About It

20y Heidi Cohen

Print Brands Grow Online: What You Should Do About...

An online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers...

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Leverage Online Service and Transaction Messaging
Marketing

Leverage Online Service and Transaction Messaging

20y Enid Burns

Leverage Online Service and Transaction Messaging

Many marketers fail to properly leverage service messages sent to customers. Read More...

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Weather, Made to Order
Media

Weather, Made to Order

20y Tessa Wegert

Weather, Made to Order

Who knew you could relate so many things to the weather? Read More

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Targeting Local Audiences with Search, Part Five: MIVA
Local

Targeting Local Audiences with Search, Part Five: MIVA

20y Phil Stelter

Targeting Local Audiences with Search, Part Five: ...

What are the current and emerging opportunities for local marketers on the major search engines? Last of a series. Read More...

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Google Recruits Local Ad Exec
Media

Google Recruits Local Ad Exec

20y Zachary Rodgers

Google Recruits Local Ad Exec

Sam Sebastian, a longtime executive with Classified Ventures, will help lead Google's nascent pursuit of local advertisers. Read More...

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MSN to Sponsor, Stream NoLa Jazz Fest
Media

MSN to Sponsor, Stream NoLa Jazz Fest

20y Enid Burns

MSN to Sponsor, Stream NoLa Jazz Fest

MSN has partnered with the New Orleans Jazz and Heritage Festival as official sponsor. The portal plans to stream portions of the two-week event. Read...

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