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View articleLast month, we asked for your thoughts in a brief reader survey . Thousands of you responded and gave us much food for thought as we continue to devel...
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View articleWe're in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve t...
View articleCan a Web-only TV series attract product placement dollars? Former Viewpoint CEO Jay Amato thinks so. Read More...
View articleIAB adds 23 members; Agency.com completes pro-bono work for Make-a-Wish Foundation; BlueLithium recruits CFO from LookSmart. Read More...
View articleThe ad-supported offering will span VOD, Web and mobile platforms. Read More...
View articleIgnorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. R...
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View articleNYC Agency Anomaly is understandably proud of work it did to enable PayPal's new Text to Buy mobile service Read More...
View articleThere's been much chatter about a Forbes.com article based upon a report by RBC analyst Jordan Rohan Read More...
View articleA few worthy items ClickZ didn't get around to covering this week.. Read More...
View articleIs it just me, or is a potentially massive problem brewing out there? I started fretting about this when I learned certain click-to-call services firs...
View articleGoogle has successfully tested ads on mobile phones in Japan, a Bloomberg report says Read More...
View articleBravo is among the first partners to implement the mobile payment system. Read More...
View articleInterchange hires VP of marketing; EVB creates 'Friends of Brite' for Wrigley's Orbit White; WhitePages.com taps Revenue Science. Read More...
View articleHow ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...
View articleWhy video content distribution will impact how advertising dollars are spent. Read More...
View articleThe right and wrong ways to discover, test, and implement new keywords. Part two of a two-part series. Read More...
View articleHalf of UK Web publishers' revenues come from online ads or sponsorships. Fewer charge for content. Read More...
View articleYou can kill them with kindness. Some companies drive away customers because of their customer service. Read More...
View articleSome see it as an opportunity for exposure, others as misuse of their content. Read More...
View articleSeems lately Massive adds new games to its ad network at the rate of about one a week Read More...
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