Local, Video Trends Merge in Start-Up TurnHere
Media

Local, Video Trends Merge in Start-Up TurnHere

20y Kate Kaye

Local, Video Trends Merge in Start-Up TurnHere

Soon-to-launch TurnHere produces and distributes editorial and commercial Web shorts with local flavor. Read More...

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Land Rover Seeks to 'Go Beyond' With Video Adventure Site
Media

Land Rover Seeks to 'Go Beyond' With Video Adventure Site

20y Pamela Parker

Land Rover Seeks to 'Go Beyond' With Video Adventu...

The Ford brand is launching a broadband video destination focused on adventure. Read More...

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iPod Ad To Go
Media

iPod Ad To Go

20y Rebecca Lieb

iPod Ad To Go

The new iPod ad is up -- and ready to download into your video iPod. Now that's relevant marketing Read More...

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Starwood "Lobbying" Loyalists
Media

Starwood "Lobbying" Loyalists

20y Pamela Parker

Starwood "Lobbying" Loyalists

Starwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com , the WSJ reports (subscription) Read More...

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Emmy Award-Winning...Podcast
Media

Emmy Award-Winning...Podcast

20y Rebecca Lieb

Emmy Award-Winning...Podcast

The National Television Academy has just announced a new Emmy Award category: "original entertainment programming created specifically for non-traditi...

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TiVoization of Video Game Consoles
Media

TiVoization of Video Game Consoles

20y Enid Burns

TiVoization of Video Game Consoles

At the Advertising in Games Forum in New York Wedbush Morgan Securities Managing Director Michael Pachter suggested that video game consoles might con...

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Power to the Peeps!
Media

Power to the Peeps!

20y Rebecca Lieb

Power to the Peeps!

A few years ago, a friend of mine designed a necklace that featured a Marshmallow Peeps snugly nestled in a small coffin Read More...

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Who's Imitating Who?
Media

Who's Imitating Who?

20y Pamela Parker

Who's Imitating Who?

Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming ...

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Time to Spring-Clean Your Site?
Search

Time to Spring-Clean Your Site?

20y P.J. Fusco

Time to Spring-Clean Your Site?

Tips to help you spring-clean your Web site and ease site maintenance going forward. Read More...

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Deliverability:A Challenge for 8 of 10 Marketers
Email

Deliverability:A Challenge for 8 of 10 Marketers

20y Kirill Popov and Loren McDonald

Deliverability:A Challenge for 8 of 10 Marketers

What are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...

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Collaborative Online Advertising
Marketing

Collaborative Online Advertising

20y Dave Evans

Collaborative Online Advertising

Applying social software to online advertising. Read More

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Discovery Channel Bows Multi-Channel Content Play
Media

Discovery Channel Bows Multi-Channel Content Play

20y Kevin Newcomb

Discovery Channel Bows Multi-Channel Content Play

The cable TV network is making a broadband and wireless push with its content and advertising opportunities. Read More...

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Execs & Accounts for April 12, 2006
Media

Execs & Accounts for April 12, 2006

20y Zachary Rodgers

Execs & Accounts for April 12, 2006

DoubleClick hires Caponnetto as chief sales and marketing officer; Tim Price leaves Date.com, goes to in-game ad firm Double Fusion; Tribal DDB hires ...

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Questions for Ben Edelman
Media

Questions for Ben Edelman

20y Zachary Rodgers

Questions for Ben Edelman

The Harvard spyware chronicler talks with ClickZ about the damage unscrupulous ad networks are doing to advertisers and consumers. Read More...

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Behavior: A Critical Filter in Target Segmentation
Data insights

Behavior: A Critical Filter in Target Segmentation

20y Andy Chen

Behavior: A Critical Filter in Target Segmentation

Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...

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As Google Base Builds, Local Advertisers and Vertical Sites Get on Board
Media

As Google Base Builds, Local Advertisers and Vertical Sites Get on Board

20y Kate Kaye

As Google Base Builds, Local Advertisers and Verti...

Traditional classifieds advertisers are experimenting with Google Base, as vertical listings services decide if you can't beat 'em, join 'em. Read Mor...

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RealClear Win Win
Media

RealClear Win Win

20y Kate Kaye

RealClear Win Win

RealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News Read More...

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iProspect: Don't Forget Organic Search
Media

iProspect: Don't Forget Organic Search

20y Pamela Parker

iProspect: Don't Forget Organic Search

A new study from iProspect and Jupiter Research reinforces the importance of placing high in organic search results Read More...

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News Corp.'s Catch-22 With MySpace
Media

News Corp.'s Catch-22 With MySpace

20y Zachary Rodgers

News Corp.'s Catch-22 With MySpace

Most media watchers agree on this: News Corp Read More

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Canada's Working to Do the Right Thing
Media

Canada's Working to Do the Right Thing

20y Rebecca Lieb

Canada's Working to Do the Right Thing

Canada's Competition Bureau is in the midst of their annual retreat in Quebec Read More...

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Social Networking Is Your Friend
Marketing

Social Networking Is Your Friend

20y Mark Kingdon

Social Networking Is Your Friend

A social networking strategy is not optional. Five best practices for making social networking work for you. Read More...

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Kanoodle Snares Dow Jones Sponsored Link Distribution
Media

Kanoodle Snares Dow Jones Sponsored Link Distribution

20y Pamela Parker

Kanoodle Snares Dow Jones Sponsored Link Distribut...

The company snags WSJ.com from competitor Yahoo!. Read More...

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Web Analytics and Online Branding Metrics
Analytics

Web Analytics and Online Branding Metrics

20y Jason Burby

Web Analytics and Online Branding Metrics

How do you measure brand online? What are the KPIs for branding effectiveness? Read More...

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Email Transmit
Email

Email Transmit

20y Team ClickZ

Email Transmit

Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more adv...

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United Online Buys MyPoints for $56M
Media

United Online Buys MyPoints for $56M

20y Pamela Parker

United Online Buys MyPoints for $56M

A longstanding Internet loyalty player changes hands. Read More...

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MSN Deemphasizes 'Branded Entertainment'
Media

MSN Deemphasizes 'Branded Entertainment'

20y Zachary Rodgers

MSN Deemphasizes 'Branded Entertainment'

UPDATE: The portal will still offer custom marketing content of the sort it once touted heavily to advertisers, but those products may take a back sea...

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Online Banking Spikes, then Slows
Marketing

Online Banking Spikes, then Slows

20y Enid Burns

Online Banking Spikes, then Slows

Banks experienced a record increase of customers who use online banking in 2005, though Q4 showed a steep decline in adoption. Read More...

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