What are the current and emerging opportunities for local marketers on the major search engines? Part four of a series. Read More...
View articleCanada's busiest airport can teach media buyer a lot about the customer experience. Read More...
View articleThe Online Publishers Association finds that Web video watching is becoming commonplace, and video ads are spurring online and offline action. Read Mo...
View articleIn today's connected digital world, PR isn't just about the press release; it's about connecting with customers. Read More...
View articleI got a note from Maggie Duncan, Advocacy, Inc.'s assistant director of client relations, in regards to a post I made the other day Read More...
View articleJupitermedia's JupiterResearch unit, for many years a fount of Internet data and analysis, has been sold to media and TV researcher Kagan Research Rea...
View articleDDB's Kaess dies; Kelsey Group's Greg Sterling departs; Scales goes to iCrossing. Read More...
View articleHow shifts in the spectator sports hierarchy reflect and amplify opportunities in interactive marketing. Read More...
View articleTap into search's head and tail, and you achieve quantifiable latent influence on the overall buying process. Read More...
View articleWomen in Europe are increasing Web usage at a faster rate than men. Read More...
View articleE-mail’s come a long way since the bad old days. Read More...
View articleGrowth is strong in all categories, with search leading the way. Read More...
View articleHearst's Cosmopolitan, CosmoGirl! and Seventeen magazines get digital content through the publisher's new digital unit. Read More...
View articleAlloy Marketing & Media has acquired Sconex for $8.7 million. Read More...
View articlePapa John 's has come up with what might be the next best thing to having a hot pepperoni slice slide out of your CD drive. The national pizza chain n...
View articleThe Mobile Marketing Association has set up a committee to address standards, production guidelines and best practices for pre- and post-roll mobile v...
View articleAd network and server Burst Media unveiled a new logo and a redesigned Web site today. The company has also changed its tagline: "What Do You Really C...
View articleLast year I covered an interesting effort by Organic Valley Farms to align itself with Earth Day (and give the holiday a plug as well) by offering fre...
View articleHow much do client perceptions influence agency decisions? Read More...
View articleIt's imperative to define a successful visit, even if it doesn't sell anything. Read More...
View articleMobile video will burgeon before the decade's out. Read More...
View articleFor Verizon, it's about inventory. For Google, it's feet on the street. Read More...
View articleHeavy.com takes a step to preempt the approaching media broker orgy known as the television upfront. Read More...
View articleThe local search players add features and partnerships in a bid to draw consumers. Read More...
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