Shockwave.com Studio to Invent New Games and Advergames
Media

Shockwave.com Studio to Invent New Games and Advergames

20y Zachary Rodgers

Shockwave.com Studio to Invent New Games and Adver...

Atom Entertainment has set up a game studio within its Shockwave.com division to develop ad-supported games and advergames. Read More...

View article
Fighting the Damage of Splogs
Marketing

Fighting the Damage of Splogs

20y Sean Carton

Fighting the Damage of Splogs

Fighting splogs and other malicious forms of advertising must be a priority for all marketers. Read More...

View article
Execs & Accounts for April 3, 2006
Media

Execs & Accounts for April 3, 2006

20y Zachary Rodgers

Execs & Accounts for April 3, 2006

Kelsey Group replaces Greg Sterling; McCann Worldgroup names a COO to its global Microsoft account; Tacoda behavioral network grows. Read More...

View article
Reasonable Spread
Email

Reasonable Spread

20y Team ClickZ

Reasonable Spread

Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Read More...

View article
E-Mail Is About Awareness
Email

E-Mail Is About Awareness

20y Jeanniey Mullen

E-Mail Is About Awareness

How to conduct an e-mailmarketing campaign awareness review. Read More...

View article
Interactive.Com
Email

Interactive.Com

20y Team ClickZ

Interactive.Com

Interactive.Com offers three modules, available separately or all together: marketing, sales, and customer service. Read More...

View article
Google Garners Nearly Half of February Searches
Media

Google Garners Nearly Half of February Searches

20y Kevin Newcomb

Google Garners Nearly Half of February Searches

Google also dominated image search, with almost 72 percent of all queries last month. Read More...

View article
Search Engine Optimizing for Europe
Search

Search Engine Optimizing for Europe

20y Mike Grehan

Search Engine Optimizing for Europe

A couple of leading German SEO experts talk about optimizing sites for Germany and beyond. Read More...

View article
Google Spoofs "Contextual Romance"
Media

Google Spoofs "Contextual Romance"

20y Rebecca Lieb

Google Spoofs "Contextual Romance"

Google to Organize World's Courtship Information with Google Romance reads the headline Read More...

View article
Comcast/NBC VOD: $0.99, Ads Included
Media

Comcast/NBC VOD: $0.99, Ads Included

20y Pamela Parker

Comcast/NBC VOD: $0.99, Ads Included

Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast's new VOD deal with NBC Universal will include sp...

View article
Mobile Offerings Multiply This Week
Media

Mobile Offerings Multiply This Week

20y Enid Burns

Mobile Offerings Multiply This Week

Channel 4 in the U.K Read More

View article
RSS Means Change Your E-Mail Opt-In Model
Media

RSS Means Change Your E-Mail Opt-In Model

20y Rebecca Lieb

RSS Means Change Your E-Mail Opt-In Model

The double confirmed opt-in e-mail subscription model has always been the highest industry standard Read More...

View article
Execs & Accounts for March 31, 2006
Media

Execs & Accounts for March 31, 2006

20y Zachary Rodgers

Execs & Accounts for March 31, 2006

MediaVest hires Bader; Atmosphere lands NFL projects; Atom Fusion creates Atlanta Regional Commission site. Read More...

View article
Traffic Cost Inflation, Coming to a Marketing Budget Near You
Analytics

Traffic Cost Inflation, Coming to a Marketing Budget Near You

20y Bryan Eisenberg

Traffic Cost Inflation, Coming to a Marketing Budg...

Tomorrow's successful marketers must find a way to do more with less traffic. Read More...

View article
As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary
Media

As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary

20y Kate Kaye

As Politicos Race to Match Voter Data to E-mail Da...

More and more political campaigners express interest in appending e-mails to voter registration files, but the practice is the subject of ongoing deba...

View article
Still Waiting for Your Cat to Bark?
Marketing

Still Waiting for Your Cat to Bark?

20y Rebecca Lieb

Still Waiting for Your Cat to Bark?

A new book persuasively posits that customers are less inclined to respond like Pavlov's dogs than like finicky felines. Read More...

View article
MSN Donates Weekend Ad Run to Bovine Business Book
Media

MSN Donates Weekend Ad Run to Bovine Business Book

20y Kate Kaye

MSN Donates Weekend Ad Run to Bovine Business Book

MSN is donating a spot on its homepage this weekend to run ads promoting "The Big Moo," royalties from which go to charity. Read More...

View article
Keyword Testing and Expansion Done Right, Part 1
Paid Search

Keyword Testing and Expansion Done Right, Part 1

20y Kevin Lee

Keyword Testing and Expansion Done Right, Part 1

The right and wrong ways to discover, test, and implement new keywords. Part one of a series. Read More...

View article
Reader's Digest Gobbles Up Allrecipes.com for $66M
Media

Reader's Digest Gobbles Up Allrecipes.com for $66M

20y Pamela Parker

Reader's Digest Gobbles Up Allrecipes.com for $66M

The company hopes the buy will help jump-start its multi-platform strategy. Read More...

View article
What's the Matter With Rich Media?
Media

What's the Matter With Rich Media?

20y Dorian Sweet

What's the Matter With Rich Media?

You understand online advertising is good for you. Does that mean you should do it? Read More...

View article
Dodge Looks Online to Reach Young Buyers
Media

Dodge Looks Online to Reach Young Buyers

20y Kevin Newcomb

Dodge Looks Online to Reach Young Buyers

The carmaker will spend 20% of its marketing budget for its new compact car on gaming and online ads. Read More...

View article
Citizen-Generated Cinema
Media

Citizen-Generated Cinema

20y Rebecca Lieb

Citizen-Generated Cinema

Tomorrow is the opening day of the new Beastie Boys concert feature, Awesome: I Fuckin' Shot That Read More...

View article
Social Voicemail: Latest Marketing Tool?
Media

Social Voicemail: Latest Marketing Tool?

20y Rebecca Lieb

Social Voicemail: Latest Marketing Tool?

With Social Voicemail , you call one toll-free number to leave one message for all your friends Read More...

View article
Spam-Fighting Hardware for Consumers
Media

Spam-Fighting Hardware for Consumers

20y Rebecca Lieb

Spam-Fighting Hardware for Consumers

It's disheartening to think there's a market out there for Spam Cube , a $150 appliance consumers install between their broadband modem and computer t...

View article
Keyword Trademark Suit Heads to Trial
Media

Keyword Trademark Suit Heads to Trial

20y Kevin Newcomb

Keyword Trademark Suit Heads to Trial

A case in a Minnesota federal court could have long-term implications on search engines' trademark policies. Read More...

View article
Atom Gets Into CGM, With Accomodations for Advertisers
Media

Atom Gets Into CGM, With Accomodations for Advertisers

20y Zachary Rodgers

Atom Gets Into CGM, With Accomodations for Adverti...

The company plays catch-up with video upload and sharing, but breaks ground to work with advertisers' needs. Read More...

View article
Google Adds Features to Local Ads
Media

Google Adds Features to Local Ads

20y Pamela Parker

Google Adds Features to Local Ads

Coffee cups, shopping bags and flowers will soon represent advertisers on Google Local. Read More...

View article
1 889 890 891 892 893 1,669