The Dynamic Detection and Redirection Impact on Global SEO
Asia

The Dynamic Detection and Redirection Impact on Global SEO

11y Motoko Hunt

The Dynamic Detection and Redirection Impact on Gl...

The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...

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Happy Holidays From the ClickZ Team!
Marketing

Happy Holidays From the ClickZ Team!

11y ClickZ News Staff

Happy Holidays From the ClickZ Team!

Happy holidays from all of us here at ClickZ! Read More

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Long Live the King
Marketing

Long Live the King

11y Dave Lloyd

Long Live the King

The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...

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Programmatic Predictions for 2015
Display Advertising

Programmatic Predictions for 2015

11y Liz Rutgersson

Programmatic Predictions for 2015

What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...

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Paid Media Strategy Review Tips
Paid Search

Paid Media Strategy Review Tips

11y Lisa Raehsler

Paid Media Strategy Review Tips

These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...

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Rise of the Nomophobes
Asia

Rise of the Nomophobes

11y Mandeep Grover

Rise of the Nomophobes

Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...

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It’s Chaos Out There!
Marketing

It’s Chaos Out There!

11y Robin Neifield

It’s Chaos Out There!

With so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...

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How to Launch Your B2B Social Media Presence: A 30-Day Plan
Social

How to Launch Your B2B Social Media Presence: A 30-Day Plan

11y Kristin Kovner

How to Launch Your B2B Social Media Presence: A 30...

This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...

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Programmatic in China Part 1: Programmatic Premium
Asia

Programmatic in China Part 1: Programmatic Premium

11y Charlie Wang

Programmatic in China Part 1: Programmatic Premium

A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...

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Acting at the Speed of Consumers
Analytics

Acting at the Speed of Consumers

11y Pelin Thorogood

Acting at the Speed of Consumers

If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...

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Big Changes to Improve Your Year-Over-Year Performance
Paid Search

Big Changes to Improve Your Year-Over-Year Performance

11y Michelle Morgan

Big Changes to Improve Your Year-Over-Year Perform...

These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...

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Is Living Social Overly Dependent on Email?
Email

Is Living Social Overly Dependent on Email?

11y Jeanne Jennings

Is Living Social Overly Dependent on Email?

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...

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Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

11y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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Does Your Content Connect?
Marketing

Does Your Content Connect?

11y Kevin Lee

Does Your Content Connect?

While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...

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PPC Marketers Prepare: "All of the Things" Are Coming
Paid Search

PPC Marketers Prepare: "All of the Things" Are Coming

11y Elizabeth Marsten

PPC Marketers Prepare: "All of the Things" Are Com...

What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...

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Welcome to 2015 – The Year of Proficiency
Marketing

Welcome to 2015 – The Year of Proficiency

11y Chris Copeland

Welcome to 2015 – The Year of Proficiency

The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...

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The Last Mobile Holiday?
Media

The Last Mobile Holiday?

11y Anna Bager

The Last Mobile Holiday?

In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...

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The Smart Home: The Last Frontier
Asia

The Smart Home: The Last Frontier

11y Stephen Hay

The Smart Home: The Last Frontier

Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...

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Common Mistakes When Translating a Website
Asia

Common Mistakes When Translating a Website

11y Christian Arno

Common Mistakes When Translating a Website

Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...

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Marketing With Emojis
Marketing

Marketing With Emojis

11y Tessa Wegert

Marketing With Emojis

Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...

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The Future of Online Advertising - Are We There Yet?
Data insights

The Future of Online Advertising - Are We There Yet?

11y Jim Sterne

The Future of Online Advertising - Are We There Ye...

A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like...

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Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform
Analytics

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience ...

11y Mark Ryan

Combining Web Analytics Behaviors With CRM Data in...

A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...

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Is 2015 Going to Be the Year of the Robot?
Asia

Is 2015 Going to Be the Year of the Robot?

11y Andy Radovic

Is 2015 Going to Be the Year of the Robot?

The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...

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The Extra Mile: Customer Service and the Sharing Economy
Marketing

The Extra Mile: Customer Service and the Sharing Economy

11y McNeal Maddox

The Extra Mile: Customer Service and the Sharing E...

With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuabl...

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It’s Time to Drop the Text Version
Email

It’s Time to Drop the Text Version

11y Derek Harding

It’s Time to Drop the Text Version

That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...

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Data Deconstruction: Understanding Complex Social Influences
Data insights

Data Deconstruction: Understanding Complex Social Influences

11y Dave Evans

Data Deconstruction: Understanding Complex Social ...

When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...

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Digital Predictions for Thailand and Southeast Asia in 2015
Asia

Digital Predictions for Thailand and Southeast Asia in 2015

11y Nick Annetts

Digital Predictions for Thailand and Southeast Asi...

Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...

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