With "a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo", it's no wonder brands are looking to get involve...
View articleA new report by Netbiscuits has highlighted just how essential mobile web strategies are to brands looking to attract consumers, revealing that the to...
View articleRetail giant Marks & Spencer has published a teaser video for one of its new Winter fairytale-themed adverts on its Facebook, Twitter and Instagra...
View articleAccording to new research from Nielsen, Fast Moving Consumer Goods (FMCG) accounted for 21.3% of ad spend during the first half of this year, with the...
View articleAccording to a new report from Adobe, the revenues per visitor among leading social media sites are increasing dramatically as brands jump aboard tren...
View articleA new report from research tech company Forrester has criticised the social media giant for relying on traditional advertising models instead of doing...
View articleNew data has revealed the extreme extent of mobile devices in young children's lives. Advertisers looking to make a profit from child-friendly downloa...
View articleCheck out this great interview set up by the team at CultureTECH, which sees Stephen O'Reilly, CMO at Shuffler.fm, an internet radio station powered b...
View articleIn a bid to re-assert its place within the film, TV, music and gaming markets, HMV has redesigned its main website and done away with the temporary si...
View articleDespite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...
View articleCheck out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase cust...
View articlePhoto and video sharing site Instagram has made an announcement regarding its new sponsored ads, which are to launch in the United States over the com...
View articleRetail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to tak...
View articleThe drinks industry is increasingly making use of online promotions and offers in a bid to push sales, as news that Pernod Ricard is to follow in riva...
View articleWe've seen him beheaded in Game of Thrones and give up his life in a bid to protect hobbits in Lord of the Rings, and the teaser ad for Fairy's new ca...
View articleNew figures released by the Advertising Association have revealed that the overall advertising spend in the UK rose once more by 3% in the first six m...
View articleAccording to new data released this week by the social video marketing platform Unruly, brands are embracing Instagram videos with such vigour that la...
View articleThe publication of the 2013 DMA Awards finalists shortlist this week highlights the emerging trend for direct marketers to focus on engagement rather ...
View articleCheck out this fantastic infographic from the team at Get Response, who scoured 300 million messages to determine the top times for open and click-thr...
View articleIf there was a rule book on how best to handle live Q&A sessions on Twitter, Ryanair's Michael O’Leary, aka the self-proclaimed 'genius, Jesus, Su...
View articleNew research has revealed a significant rise in the popularity of tablet devices, which are far outstripping both mobile and desktop in terms of the v...
View articleFormerly a4uexpo London, Performance Marketing Insights: London is taking place towards the end of October, and looks to discuss the continuous change...
View articleA nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the i...
View articleFollowing in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...
View articleIn order to create a email campaign that successfully draws the attention of readers, a new report is urging marketers to invest more resources in the...
View articleA new report by marketing platform Qubit has revealed that just over 1% of users who purchase items from online retailers make up to 40% of their aver...
View articleHere's a hint: After making an announcement about massive price-hikes, be prepared for the onslaught of a disgruntled British public. Read More...
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