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    Social Media Marketing Checkup
    Actionable Analysis

    Social Media Marketing Checkup

    15y Heidi Cohen

    Social Media Marketing Checkup

    Five easy social media marketing steps. Read More

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    Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
    Actionable Analysis

    Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15

    15y Christopher Heine

    Nielsen's GRP-Styled Online Ratings to Launch on A...

    System combines web, Facebook, and TV metrics. Read More...

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    Tealium iQ Aims to Put Marketers in Control of Page Tags
    Actionable Analysis

    Tealium iQ Aims to Put Marketers in Control of Page Tags

    15y Susan Kuchinskas

    Tealium iQ Aims to Put Marketers in Control of Pag...

    Product helps marketers consolidate sprawling tags and wrest control from overworked IT departments. Read More...

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    Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?
    Actionable Analysis

    Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?

    15y Heidi Cohen

    Google+ Has Mark Zuckerberg's Attention, Shouldn't...

    Seven ways for marketers to start using Google+. Read More...

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    IBM Rolls Out Analytics, Marketing Tool
    Actionable Analysis

    IBM Rolls Out Analytics, Marketing Tool

    15y Anna Maria Virzi

    IBM Rolls Out Analytics, Marketing Tool

    A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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    Do You Know What Your Social Media Marketing Really Costs?
    Actionable Analysis

    Do You Know What Your Social Media Marketing Really Costs?

    15y Heidi Cohen

    Do You Know What Your Social Media Marketing Reall...

    Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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    Forget Social Media ROI
    Actionable Analysis

    Forget Social Media ROI

    15y Heidi Cohen

    Forget Social Media ROI

    Five other social media metrics that matter. Read More

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    What Not to Do on Social Media
    Actionable Analysis

    What Not to Do on Social Media

    15y Heidi Cohen

    What Not to Do on Social Media

    Five social media learnings from Weinergate. Read More

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    10 Ways to Improve Your Blog's Effectiveness
    Actionable Analysis

    10 Ways to Improve Your Blog's Effectiveness

    15y Heidi Cohen

    10 Ways to Improve Your Blog's Effectiveness

    What I learned at BlogWorld Expo New York. Read More...

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    Take a Tablet for Your Marketing
    Actionable Analysis

    Take a Tablet for Your Marketing

    15y Heidi Cohen

    Take a Tablet for Your Marketing

    5 tablet marketing tactics. Read More

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    Radian6 Teams Up With Klout for Social Analytics
    Actionable Analysis

    Radian6 Teams Up With Klout for Social Analytics

    15y Anna Maria Virzi

    Radian6 Teams Up With Klout for Social Analytics

    New tool also offers marketers options to extract and integrate demographic and other data. Read More...

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    Why QR Codes Matter Now
    Actionable Analysis

    Why QR Codes Matter Now

    15y Heidi Cohen

    Why QR Codes Matter Now

    10 ways to use QR codes in your marketing. Read More

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    Social Media Uses Content Marketing to Shop
    Actionable Analysis

    Social Media Uses Content Marketing to Shop

    15y Heidi Cohen

    Social Media Uses Content Marketing to Shop

    Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Read More...

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    Adobe Makes Big Push Into Social Analytics
    Actionable Analysis

    Adobe Makes Big Push Into Social Analytics

    15y Anna Maria Virzi

    Adobe Makes Big Push Into Social Analytics

    Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

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    On Social Media, Most People Don't Want to Be Heard
    Actionable Analysis

    On Social Media, Most People Don't Want to Be Heard

    15y Heidi Cohen

    On Social Media, Most People Don't Want to Be Hear...

    Seven ways to encourage social media contributions. Read More...

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    How to Integrate Customer Service Into Social Media Marketing
    Actionable Analysis

    How to Integrate Customer Service Into Social Media Marketing

    15y Heidi Cohen

    How to Integrate Customer Service Into Social Medi...

    Twelve ways social media extends customer service. Read More...

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    Super Bowl Stories Build Super Brands
    Actionable Analysis

    Super Bowl Stories Build Super Brands

    15y Heidi Cohen

    Super Bowl Stories Build Super Brands

    A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Read Mor...

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    Got Mobile? 8 Mobile Marketing Strategies You Need NOW!
    Actionable Analysis

    Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

    15y Heidi Cohen

    Got Mobile? 8 Mobile Marketing Strategies You Need...

    Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Read More...

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    7 Top Online Marketing Trends for 2011 [Data Included]
    Actionable Analysis

    7 Top Online Marketing Trends for 2011 [Data Included]

    15y Heidi Cohen

    7 Top Online Marketing Trends for 2011 [Data Inclu...

    Social media's influence expands. Read More...

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    10 Social Media 2010 Highlights (Data Included)
    Actionable Analysis

    10 Social Media 2010 Highlights (Data Included)

    15y Heidi Cohen

    10 Social Media 2010 Highlights (Data Included)

    From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Read More...

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    Use Social Media to Celebrate Your Customers, Followers, and Lurkers
    Actionable Analysis

    Use Social Media to Celebrate Your Customers, Followers, and Lurkers

    15y Heidi Cohen

    Use Social Media to Celebrate Your Customers, Foll...

    13 ways to spread holiday cheer to expand your social network. Read More...

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    Dell's Social Media Listening Command Center: A Breakdown
    Actionable Analysis

    Dell's Social Media Listening Command Center: A Breakdown

    15y Christopher Heine

    Dell's Social Media Listening Command Center: A Br...

    Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...

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    27.7% of Senior Management Champion Social Media - Does Yours?
    Actionable Analysis

    27.7% of Senior Management Champion Social Media - Does Yours?

    15y Heidi Cohen

    27.7% of Senior Management Champion Social Media -...

    Six-point social media marketing checklist. Read More...

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    How to Jumpstart Measuring Your Social Media ROI
    Actionable Analysis

    How to Jumpstart Measuring Your Social Media ROI

    15y Heidi Cohen

    How to Jumpstart Measuring Your Social Media ROI

    The ROI of social media is NOT zero! Read More...

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    IAB Teams With MMA on First Guidelines for Mobile Ad Metrics
    Actionable Analysis

    IAB Teams With MMA on First Guidelines for Mobile Ad Metrics

    15y Douglas Quenqua

    IAB Teams With MMA on First Guidelines for Mobile ...

    A comment period lasts until December 10. Read More...

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    How to Be a Twitter Ninja
    Actionable Analysis

    How to Be a Twitter Ninja

    15y Heidi Cohen

    How to Be a Twitter Ninja

    13 tactics to expand your influence on Twitter. Read More

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    Stop Experimenting With Social Media
    Actionable Analysis

    Stop Experimenting With Social Media

    15y Heidi Cohen

    Stop Experimenting With Social Media

    Four ways social media can enhance your marketing. Read More...

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